As artificial intelligence (AI) becomes more commonplace in businesses across all industries, 76% of B2B marketers are optimistic about AI’s future role in supporting their professional activities — while 83% believe AI won’t replace areas where the human factor is key. As practitioners leverage AI to enhance their existing workflows and augment customer experiences, they must foster […]
At the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on the pair’s “9 Cs” framework, where the customer is at the center of every decision. The workshop will provide an in-depth exploration of each “C” along with critical […]
Goldcast, an AI-powered video campaign platform, built Brand Voice, a new feature designed to create custom voice profiles with the goal of generating publish-ready content in a brand’s specific tone and voice. To create a Brand Voice profile, Goldcast explained that users can upload their brand guidelines or other marketing materials, which are then analyzed for […]
Amplemarket, an AI sales copilot, launched Duo, an AI product designed to serve as a personal sales assistant by offering business insights, conducting research, creating workflows and guiding reps through pipeline. According to the Amplemarket, Duo is trained on “extensive” business data and powered by CRM insights to help sellers pinpoint which accounts to focus on, […]
As it grows more difficult to stand out in an overcrowded marketplace, marketing leaders’ roles are harder than ever: Brands now face the dual task of not only personalizing content but also producing it at unprecedented scales. Consumers are demanding more tailored experiences, and the volume of content required to satisfy these expectations is staggering. […]
The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead nurturing initiatives needed improvement, while just 26% thought they were average. This marks a noticeable shift from 2023, when just 40% thought their strategies required work and nearly […]
Vidyard, an online video platform, released new capabilities for its AI Avatars, which are designed to help teams create hyper-realistic, personalized video messages. Originally released in April 2024, the solution seeks to streamline video creation by helping users generate videos in their likeness from a written, audio or AI-generated script. The new features include: Script […]
Databook, a provider of AI-powered account intelligence for enterprise sales, unveiled DatabookGPT, a new suite of generative AI capabilities and integrations that seek to boost sales performance and productivity. DatabookGPT is designed to help provide enterprise sellers with access to trusted and accurate insights into each account’s business health and strategic priorities, alongside proactive guidance […]
While weekdays were traditionally prime time for B2B engagement, new research indicated it might be wise to prioritize weekend engagement instead. According to a new survey by DesignRush, there was a 23% surge in B2B weekend traffic — signaling in a fundamental shift in buyer behavior. The study — which analyzed 950,000 U.S.-based search queries across […]
Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, teamed up with the goal of transforming event lead management for marketers. According to the companies, the partnership will: Allow existing Integrate users to leverage the company’s platform for event marketing; Provide “enhanced” compliance and security by unifying Integrate’s lead validation, standardization, de-deduplication […]