웹사이트 검색누락 체류시간 웹사이트를 운영하면서 검색 결과 노출이 줄어들거나 일부 페이지가 사라지는 현상을 경험하면 많은 운영자들이 다양한 요인을 점검하게 됩니다. 그중 최근에는 사용자 행동 데이터까지 검색 순위에 영향을 준다는 인식이 퍼지면서, “웹사이트 검색누락 체류시간 중요할까요? “라는 질문도 자주 등장하고 있습니다. 체류시간은 사용자가 사이트에 머무는 시간을 의미하며, 검색 엔진이 콘텐츠의 만족도를 판단하는 데 참고하는 중요한 신호 […]
automation support B2B network marketing Automation has become an essential tool for businesses seeking efficiency and scalability, and it plays a significant role in enhancing B2B network marketing efforts. By streamlining repetitive tasks, businesses can focus on building relationships and generating meaningful leads, which are at the core of network marketing strategies. Automation allows companies […]
Mindmatrix, a leading partner ecosystem platform, and Infuse, a global leader in full-funnel demand generation, have joined forces to deliver a fully integrated solution to enable channel marketers to maximize Market Development Fund (MDF) utilization, align campaigns with partner goals, and deliver qualified prospects efficiently across the entire buying journey. The integration connects Infuse’s artificial […]
CallMiner’s annual CX Landscape Report finds that organizations still finding their footing when it comes to artificial intelligence (AI) readiness even as adoption is becoming more mainstream as many find themselves caught between AI’s strategic promise and the challenges of deployment. The 2025 CX Landscape Report highlights AI’s increasingly pivotal role in customer experience (CX) […]
Artificial intelligence (AI) is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what’s actually delivering results—and what’s just noise? That is the subject of our next webinar, sponsored by Demandbase, titled AI Meets ABM: What’s Actually Working vs. What’s Hype on Sept. 24 at 2 p.m. In this webinar, join […]
A recently released report finds that even as artificial intelligence (AI) adoption is accelerating, there are widespread breakdowns in execution, effectiveness, and alignment — especially among “AI Leapers.” Global research firm Highspot, a leading agentic platform for go-to-market (GTM) performance, revealed a strain for sales and revenue teams as 96% of leaders reported stress from […]
Even the strongest go-to-market (GTM) strategies can fail if teams aren’t aligned. Despite all the tools and talent, misalignment is still an all-too-common norm. According to research from Mural, 85% of GTM teams say they’re confident in their strategies, but the same percentage report persistent issues with alignment. That misalignment carries a high cost: Teams […]
Madison Logic is expanding its strategic partnership with Adobe, integrating seamlessly with Adobe Experience Platform to power owned channel touchpoints that turn buyer interest into action. Through this integration, Madison Logic’s intent data is now directly accessible within Adobe Real-Time CDP B2B Edition and Adobe Journey Optimizer B2B Edition, enabling marketers to orchestrate hyper-personalize outreach across owned media channels. […]
Artificial intelligence (AI) is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter and grow faster. There’s been so much hype around AI’s potential use for account-based marketing that deciding between what’s worthy of investment and what’s not can be daunting. To get a sense of what is actually […]
With a surge fueled by accelerating digital transformation initiatives, the rise of account-based marketing (ABM), and enterprises’ increasing focus on measurable revenue impact from marketing activities, the global B2B Demand Generation Service Market is forecast to grow at a robust 10.5% over the next eight years. According to the latest research report published by Strategic […]
Contentstack is rolling out new agentic artificial intelligence (AI) capabilities allow brands to create real-time, contextually-relevant digital experiences. Agent OS is being billed by Contentstack officials as a breakthrough that ushers in the age of context management, where brand interactions adapt instantly to each customer. With this new AI agent, data, content and brand intelligence […]
The annual analysis ranking the world’s leading agencies, B2B Marketing’s The B2B Marketing Global Agencies Benchmarking Report for 2025 paints a clear picture of a B2B agency landscape in motion. While established players continue to lead, significant growth from smaller and mid-sized agencies like Ledger Bennett, Realm B2B, and Fox Agency signals a highly competitive […]
Accenture has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies. Founded in 2011, MomentumABM provides B2B marketing advisory services across the full marketing ecosystem—from customer growth strategy development and operating model design to capability building and program execution. MomentumABM will join Accenture Song to strengthen its ability to […]
Is lead nurturing still relevant in a world of intent data, artificial intelligence (AI) everywhere and highly personalized ABM campaigns? The simple answer is “yes.” But it’s undeniably becoming more challenging. Budget pressures, longer sales cycles and more complex customer journeys are turning up the heat on B2B marketing teams everywhere. Yet some are still […]
Started as a project in a Toronto garage seven years ago, Token Creative Services is a thriving full-service creative agency that collaborates with innovative brands making positive environmental or social change. “We’re not a niche agency—we are a full-service agency,” says Jordan Snider, co-founder of Token Creative. “But what we do best is media, photography, […]
As part of its Fall Spotlight product showcase at INBOUND, HubSpot today has unveiled updates to Sales Hub and the all-new artificial intelligence (AI)-powered CPQ for Commerce Hub to help reps leverage the benefits of the hybrid human-AI sales team. The new AI features, all in beta, are focused on eliminating tedious, manual work and let […]
Marketing is at the forefront of a transformation being driven by artificial intelligence (AI). AI implementation is transformational at scale, but it is not uniform. To gain an understanding of the integration of AI in marketing processes, Outcomes Rocket surveyed more than 1,000 marketers across various functions and company sizes. The results provided a clear […]
Olto has raised $5.1 million in pre-seed funding for their artificial intelligence (AI) demo engineer that enable B2B sales, solutions, and marketing teams to deliver personalized demos that communicate the product’s highest and most relevant value to each buyer. Olto is focused on turning buyer interaction, into a high-converting product experience by generating context-aware demo […]
As artificial intelligence (AI) becoming increasingly embedded across both R&D and GTM workflows, integration is varying significantly by the growth stage of the company.. That was one of the top findings from Georgian Partners and NewtonX’s 2025 AI Adoption Enterprise & Growth-Stage Benchmarks Report. The report part of Georgian’s AI, Applied Benchmark Research, which surveyed […]
CaptivateIQ has launched the next generation of its platform that combines incentive compensation management with sales planning capabilities into one, artificial intelligence (AI)-infused workspace. With the announcement, CaptivateIQ helps both operations and compensation teams keep up with the rapid pace of change by introducing new capacity planning, quota management and predictive modeling capabilities to its […]
StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning complex data preparation into a streamlined workflow that any marketer can use. Company officials promoted the launch as a significant leap forward for enterprise advertisers […]
The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer (CSO) is no longer defined solely by their ability to drive numbers, but by their capacity to inspire, develop, and lead people. Gartner research highlights a critical mandate for CSOs: mastering people leadership to unlock the full […]
Artificial intelligence (AI) tools are being used by go-to-market teams to move faster— but without customer context, those tools can only go so far. To address this gap, HubSpot is introducing the first CRM connector for Claude that brings each customer’s unique HubSpot context into Claude. With this connector, customers can ask questions in plain […]
The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but specific training for the duties they are performing continues to lag behind. New research from General Assembly found 68% of sales and marketing professionals use AI at work— including just over half performing duties with the help of AI agents. […]
Clari and Salesloft, two revenue orchestration category leaders, have reached a definitive agreement to merge. Executives from the two companies said the new company will serve over 5,000 organizations globally across all industries – bringing $10 trillion in annual revenue under management from enterprise customers like Adobe, IBM, 3M, Zoom and Shopify. Expected to close fall, 2025, […]
Artificial intelligence is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter and grow faster. This playbook from Demandbase and Demand Gen Report, “AI Meets ABM: The Marketers Playbook for Smarter, Faster Growth,” cuts through the hype to deliver actionable insights on how AI can supercharge your ABM strategy. […]
The world of sales is dramatically changing, with demand for greater speed and immediate decision-making rendering traditional approaches obsolete. Traditional sales and marketing methods lead to a shocking $2 trillion in wasted costs and lost revenue potential, meaning sales leaders and CROs are under mounting pressure to not only boost the bottom line and secure […]
The automotive industry has long operated on the principle that customers need to “kick the tires” before making a purchase. But what happens when the showroom door becomes a barrier rather than a gateway? Maserati Ascot discovered that some potential customers found visiting their luxury showroom intimidating, creating an unexpected obstacle in their sales journey. […]
This October, we’re bringing the energy, innovation and insight of B2BMX to Advertising Week New York 2025— and you’re invited to be a part of it. B2BMX will anchor a dedicated pavilion inside AWNewYork 2025, showcasing leading B2B solution providers across demand generation, ABM, content strategy and sales enablement. Held in Midtown Manhattan, the show […]
HG Insights is expanding its offerings, due in part to a recent acquisition. The California-based company has launched its Revenue Growth Agentic Ecosystem, an artificial intelligence (AI)-driven GTM solution that combines unified data intelligence with real-time agentic activation. The move comes in tandem with the acquisition of MadKudu, a pioneer in agentic GTM solutions. These […]
The use of artificial intelligence (AI) is filling the gap of the increasing need of B2B content without a corresponding increase in budget, according to a recent report from 10Fold. The AI-First, Buyer-Ready: the New Era of B2B Content Marketing report, found that 91% of marketers say they’re increasing content output this year, and nearly half […]
Agentic artificial intelligence (AI) company Landbase has acquired Adauris, the startup creating custom intent signals through content generation, leveraged by B2B companies to identify, engage, and convert high-intent leads through distributed content. The acquisition further accelerates Landbase’s expansion into AI-native inbound, with the Adauris team already behind the release of Landbase’s first inbound marketing feature. […]
“What did you learn at camp this year?” When we were kids, that would be the first question from our parents when we got picked up or came home from camp. And know we do it as adults. Looking back on our B2BMX 2025 Summer Camp, these are takeaways from five of the webinars that […]
Here’s how to transform these common marketing mistakes into actionable momentum and strategic wins For marketing leaders, the start of a new fiscal period often brings a mix of urgency and uncertainty— it’s a bit like stepping onto a moving treadmill. Whether your “Q1” begins in January or July, the pressure to perform is real, […]
Madison Logic and ZoomInfo announced this morning they are entering into an agreement that will combine industry-leading go-to-market (GTM) intelligence solutions for a more effective, efficient, and personalized buyer journey The strategic partnership between Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, and ZoomInfo, the GTM Intelligence platform, is intended to deliver enhanced capabilities across B2B audience planning, prospecting, […]
Today is the go-home day for 2025 #B2BMX Summer Camp but we are going to run through the tape strong with two webinars that explores the trends, tech, and tactics B2B teams are using in the wild to bring their GTM success to life. We’ve explored big ideas, bold strategies, and fresh perspectives all week long — […]
The 2025 B2BMX Summer Camp starts today, a week-long online experience offering marketing and sales executives seven opportunities to enjoy the art, science, sport and friendly competition of their craft. Hosted by #B2BMX and Demand Gen Report, we are tapping into the spirit of our B2B Marketing Exchange to invite attendees to step away from the […]
We are excited for Day 3 of the 2025 #B2BMX Summer Camp. Hosted by #B2BMX and Demand Gen Report, today features two programs to get you set for the rest of the year and beyond. Our friends at Goldcast recently published their 2025 B2B Webinar Benchmark Report and they are going to go in-depth on how […]
Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signaling a shift toward more cautious growth planning, according to Forrester’s 2026 Budget Planning Guides. Organizations are now planning and preparing for both deeper budget cuts while being nimble and ready for investment opportunities. This is leading to protecting and prioritizing resources that create […]
Day 2 of the 2025 B2BMX Summer Camp features two leaders in the B2B marketing industry that are very familiar to the Demand Gen Report community. We have tapped into the spirit of our B2B Marketing Exchange to invite attendees to step away from the day-to-day and into an educational and entertaining environment that encourages reconnecting with […]
On their Intelligent Revenue Platform, Xactly in now offering Intelligence AI Agents that transforms how Sales Performance Management (SPM) practitioners operate amidst shifting market. These AI Agents enable leverage the company’s proprietary pay and performance dataset, unified data model, and robust business logic, allowing practitioners to quickly build fully functioning applications and extensions via Xactly […]
Businesses that fully leverage public relations (PR), as part of their go-to-market (GTM) strategy enjoy stronger revenue performance, greater brand trust, and a distinct competitive edge. That is the conclusion from the 2025 State of B2B Public Relations Report published by Convey Communications, a PR firm specializing in B2B tech, together with Demand Metric. The report […]
Everyone agrees that artificial intelligence (AI) is a major new technology platform that is going to transform how work is done. Initially, AI will be utilized to enhance a worker’s quality of work and efficiency— their ability to accomplish more in a shorter period of time. In the intermediate term, it will allow for greater […]
When it comes to digital marketing, The Search Labs in an agency focused on helping local businesses in healthcare, legal, and service-based industries grow. However, they face a common challenge— bridging the gap between lead generation and measurable revenue impact. The Search Labs relied on traffic metrics and website conversions to gauge client success. But […]
B2BMX Summer Camp brings friends old and new together for a weeklong digital summer camp, where we’ll roll up our sleeves and explore some of the industry’s latest trends and best practices together. #B2BMX and Demand Gen Report are welcoming Counselor Nadia Davis on Aug. 14 at 2 p.m. to lead us into the wilds […]
Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to different use cases. Adaptive Identity Resolution is aimed at brands that struggle to unify sprawling customer data across devices, platforms, and identities. Hightouch is a composable customer data platform (CDP) and artificial intelligence (AI) decisioning platform that […]
DemandScience is offering a new audience activation solution that brings together account- and persona-based targeting across digital channels, helping marketers eliminate the media waste of more traditional targeting. Digital Audiences enables marketers to activate a single audience across demand generation, events, programmatic display, video, social, audio, connected TV and beyond by linking verified company and […]
Subscription-based go-to-market services company 2X has acquired Outbound Funnel, a revenue operations consultancy specializing in AI-powered sales engagement and revenue intelligence platforms across the modern GTM technology stack. As the longest-standing partner for leading platforms including Gong, Outreach, SalesLoft, and 6sense, Outbound Funnel brings expertise in implementation, optimization, and managed services, according to 2X officials. […]
The wait is almost over! The 2025 #B2BMX Summer Camp — a week-long online experience offering marketing and sales executives seven opportunities to enjoy the art, science, sport and friendly competition of their craft. Hosted by #B2BMX and Demand Gen Report, we are bringing friends old and new together for a weeklong digital summer camp, where we’ll roll […]
Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the extent to which AI agents add value to collaborative marketing efforts. A large-scale study involving over 2,300 participants recently conducted by researchers at Massachusetts Institute of Technology (MIT), found AI agents boosted team productivity by 60% per […]
Pricefx has 125 specialized artificial intelligence (AI) Agents to enable B2B companies protect margins, recover revenue, and respond to market shifts in real time. Besides those ready-to-run being offered, companies can create agents tailored to their unique business needs and data directly within the Pricefx platform, using intuitive no-code technology. Able to be done in […]
Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously researched each target account, and hand-crafted personalized campaigns one by one. Artificial intelligence (AI) is changing this dynamic as it enables ABM practitioners to maintain the same level of precision while dramatically expanding their capacity to engage multiple accounts […]
Webinars remain one of B2B marketing’s most powerful tools, but the landscape has shifted dramatically. With budgets tighter and expectations higher, the difference between a successful webinar strategy and a wasteful one comes down to understanding the benchmarks that truly matter. The challenge? Most teams are flying blind, relying on outdated metrics and industry assumptions […]
As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has authored a modern alternative to the traditional sales funnel—built to attract today’s self-directed buyers naturally. Cole’s insights in Brand Gravity: How to Create Magnetic Pull in the Age of Buying Groups are backed by 6sense research and […]
ValueSelling Associates has launched Val, the first ValueCoach AI avatar that integrates a value-based sales methodology with personalized, real-time skills development. Representing a breakthrough in AI-powered sales coaching, Val is designed to help salespeople refine critical skills, adopt effective selling behaviors and close more deals faster as its delivers human-like coaching directly into the seller’s daily […]
Marketers are taking on more responsibilities in their roles. Interestingly, this trend is more pronounced among marketing executives and is more associated with revenue growth than with team downsizing. That is the top take away from the recently released recently 2025 B2B Marketing Edge from Anteriad, a global leader in data and AI driven tech […]
Net Conversion recently announced new artificial intelligence (AI)-powered features within Conversionomics, its proprietary MarTech platform that provides media and analytics strategy for their client partners. Launched in 2008 as a data management platform, Conversionomics has been the backbone of Net Conversion’s ability to offer analytics and performance transparency. The platform’s architecture, capable of ingesting data […]
Artificial intelligent (AI) and the current economic climate have vaulted revenue operations (RevOps) into a strategic business leadership role, according to a new study released by Salesloft in partnership with Wakefield Research. According to the study, The Rise of RevOps to the C-Suite, RevOps leaders are now playing a far more strategic role in how organizations […]
Between being on the defensive in (or the losing end of) various lawsuits and aggressively pushing the artificial intelligence (AI) envelope in both organic and paid placements, Google has grabbed the lion’s share of B2B headlines in 2025. Gaining some B2B marketing budgets in the background, thanks to a slew of recent (sometimes overdue) updates: […]
Arts & Crafts is the cornerstone to every summer camp and 2025 #B2BMX Summer Camp is no exception! Join Counselor Morgan J. Ingram, a 4X LinkedIn Top Voice, around the strategy circle as he teaches you how expert-driven content can pack your pipeline and spark real business growth (no trust falls required). Hosted by #B2BMX and Demand Gen Report, […]
B2B ad dollars are increasingly being used for Connected TV (CTV) campaigns. But advertisers often hesitate to appropriate marketing budget to the strategy because they’re unsure about what type of content would resonate with viewers. Such was the case for Rollo. The Las Vegas-based printer company was interested in streaming ads, but company officials were […]
The 2025 ABM Benchmark Survey is live, and we need your voice to drive the future of account-based marketing. Your insights will inform the findings that ABM professionals across industries rely on to succeed. ABM professionals like you are shaping the next era of account-based marketing as 67% of ABM leaders say benchmarking data is […]
Deeto, an artificial intelligent (AI)-native platform turning authentic customer voice into an engine for growth, recently finished a Series A fundraising campaign for a total of $12.5 million. The company will use the funding to continue to scale its platform, expand its AI capabilities, and further establish itself as the core customer layer for modern […]
Nearly three quarters of respondents in a new report from Integrate and Demand Metric reported their lead data is inaccurate, outdated, or non-compliant that impacts their pipeline. The report found approximately 75% of those answering he survey estimate that at least 10% of their lead data is inaccurate, outdated, or non-compliant. These systemic issues result […]
Earlier this month, Leadpages announced its acquisition of Glorify, an intuitive design platform for creating high-performing marketing assets. Glorify’s design tools are now integrated into the Leadpages platform, streamlining campaign creation by enabling users to design visuals, build landing pages, and launch campaigns faster within a single workflow. The move simplifies conversion-driven marketing and eliminates the […]
A recent Salesforce report details just how much artificial intelligence (AI) tools are being used in the workplace today. The company’s Slack Workforce Index revealed a significant increase in AI adoption and excitement among desk workers, with daily usage rising 233% in just six months and found AI has emerged as a clear competitive advantage—workers who use AI […]
Madison Logic recently announced a new integration with Convertr to streamline lead management workflows and increase transparency in ABM. Through an API integration, marketers will be able to accelerate time to market, gain a unified view of lead quality, and ensure quality engagement driven from their ABM strategy. The partnership brings together a global multi-channel ABM […]
Conga research shows a stark truth for revenue leaders and their teams: inefficiencies in revenue operations are more than just speed bumps in the process. With 97% of decision-makers expecting increased pressure to maximize revenue in the next two years, the margin for error has evaporated. Yet, nearly half of professionals lack confidence in their […]
Looking to expand their B2B capabilities, LiveOne has announced a strategic partnership with Synervoz Communications to accelerate the development of voice-enabled experiences integrated directly into native devices and operating systems. With Synervoz’s Switchboard platform that enhances voice and audio development cycles by up to 10 times, the partnership is projected to unlock more than 70 B2B […]
The most memorable times at summer camp is the stories your friends share with about their experiences— and 2025 #B2BMX Summer Camp is no different. Grab a seat by the campfire on Aug. 13 at 2 p.m. and get ready to hear how a B2B brand earns trust, not just with features and facts, but with heart. In […]
Conveyor, a software company focused on automating customer trust workflows in enterprise sales, has raised $20 million in new funding. The company develops agent-based AI tools that streamline security reviews and automate responses to requests for proposals (RFPs) — processes that often slow down enterprise deals. The new investment will support the continued development of […]
Historically, incentive compensation has been synonymous with sales teams— commissions, bonuses, and performance-based pay structures designed to close deals. But in today’s business landscape, performance is no longer just about closing deals. Companies are increasingly extending incentive compensation beyond sales to teams like finance, HR, and marketing, recognizing that everything from talent acquisition to lead […]
Salesforce recently released Agentforce 3, an upgrade to its digital labor platform that gives companies the visibility and control to scale artificial intelligence (AI) agents without compromise. With a new Command Center for complete observability, built-in support for Model Context Protocol (MCP) for plug-and-play interoperability, and over 100 new prebuilt industry actions to speed time to […]
MNTN is partnering with ZoomInfo, a go-to-market (GTM) intelligence platform company, to help B2B marketers reach the right business decision-makers through streaming TV ads. MNTN advertisers can now tap into ZoomInfo’s 100M+ decision-makers in the GTM Intelligence Platform, equipping companies with a combination of clean, actionable data, real-time artificial intelligence (AI)-powered insights, and automation to drive […]
A well-told campfire story has the power to draw people in, grabbing attention and sparking meaningful connections. Compelling thought leadership can do much the same. At the 2025 #B2BMX Summer Camp, we are bringing friends old and new together for a weeklong digital summer camp, where we’ll roll up our sleeves and explore how storytelling approaches […]
Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge is proving those investments actually pay off. HubSpot found that 61% of marketers struggle most with lead generation, and for those pouring budgets into physical […]
Set for the week of August 11, the 2025 #B2BMX Summer Camp is a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft. In the Science Corner, where we’re replaying one of the hottest keynotes from #B2BMX West in Scottsdale. This time, it’s our popular […]
For marketing agencies working with home service and trade clients, one of the biggest challenges is attribution. How do you quantify the value of phone leads? How do you ensure your marketing spend generates measurable returns? BAM Advertising & Marketing, a Pittsburgh-based agency specializing in lead generation, found itself grappling with these questions. With a […]
Infuse and Impartner have comes together in a strategic partnership designed to transform how vendors and their partners activate demand. The integration offers channel ecosystems to quickly launch turnkey, vendor-approved programs directly within the Impartner platform, seamlessly supported by Infuse’s more than 252 million first-party B2B database, full-service campaign activation, and ROI optimization tools, strategies, […]
Webinars have long been a staple in the B2B marketer’s toolkit, but the landscape is changing faster than ever. Today’s audiences demand flexibility, personalization, and on-demand access, driving businesses to rethink how they host and leverage webinars. If you’ve been wondering how enterprises are adapting to these shifts while redefining customer engagement strategies, Goldcast just […]
CallMiner, a provider of artificial intelligence (AI)-powered conversation intelligence to improve customer experience (CX), has acquired VoCalls, a voice-first conversational AI and automation platform. The deal will result in CallMiner combining its conversation intelligence capabilities with VoCalls’ voice, chat, social messaging and email AI virtual agents and task automation technology. Officials from both companies said […]
When it comes to B2B marketing conetnt, David can still beneath Goliath with well-crafted insights. That is one of the key takeaways from the 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report, where 53% of B2B decision-makers respondent that a company’s thought leadership is strong, brand recognition matters less. This study is the seventh annual report from […]
Agentic artificial intelligence (AI) decisioning platform Wunderkind recently released Build with Wunderkind— an API-first integration suite designed to meet brands and developers where they are. As more organizations seek to balance performance with platform control, Build delivers a new level of interoperability for enterprise and mid-market teams alike. Whether a brand is looking to deploy software […]
As part of The 2025 #B2BMX Summer Camp, Josh Baez, Sr. Demand Gen Manager at NetLine will lead a Survivor-themed webinar focused field guide to staying in the funnel and winning the pipeline game for good. Hosted by B2BMX and Demand Gen Report, we are bringing friends old and new together for a weeklong digital summer […]
In today’s fast-paced business world, boosting seller productivity is a top priority for organizations aiming to grow and succeed. A new strategy is making waves, focusing on using comparative analysis, prioritizing seller behaviors and adapting to changing forces on the business. It’s not just about hitting targets; it’s about building a culture where improvement and […]
As the B2B marketing industry moves into the second half of the year, organizations are reevaluating their strategies, budgets, and priorities to align with shifting customer expectations, technological advancements, and heightened demands for measurable impact. This year’s “Demand Generation Benchmark Survey” offers an in- depth look at how marketing leaders are navigating this dynamic, ever-evolving […]
To support its continued investment in GTM-1 Omni, Landbase has raised $30 million in Series A funding. GTM-1 Omni is the company’s proprietary domain-specific artificial intelligence (AI) model seeking to accelerate go-to-market (GTM) faster, cheaper and better for every B2B business. Landbase is focused in enabling B2B companies to find their next customer by generating […]
What is the best way to reach B2B buyers? For many, it is one that involves little or no human interaction. In a survey from Gartner, 61% of B2B buyers said that they prefer an overall rep-free buying experience. In fact, the survey of 632 B2B buyers found most buyers prefer to carry out independent […]
Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline, concentrating on efficiently identifying and effectively engaging prospects in an active buying journey. The new integration empowers business development representative (BDR) teams to streamline workflows between Informa TechTarget and Salesloft to maximize sales efficiency, including adding active […]
The use of artificial intelligence (AI) in having considerably impact at Salesforce, as CEO Marc Benioff said the company is accelerating its use in automating workloads. “AI is doing 30 to 50% of the work at Salesforce now” for engineering, coding and customer service tasks, Benioff said during an interview Bloomberg’s “The Circuit with Emily […]
Last week, Pipeline360’s Matt Hummel detailed the challenges the B2B industry is currently facing in an article titled Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds. This article offers a pathway to success during a tough economy. Everyone knows it’s a tough market out there. A prolonged period of macroeconomic uncertainty is starting […]
With potential buyers worldwide not able to attend a tour of facilities in person, the opportunity to hold hybrid events is growing for companies. But how can businesses replicate the in-person experience in a way that allows virtual attendees to feel as if they are onsite? That was a challenge confronting electrical equipment manufacturer Plug […]
The wait is over! The 2025 #B2BMX Summer Camp schedule is here — a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft. And trust us, it’s worth the hype. Hosted by #B2BMX and Demand Gen Report, we are bringing friends old and new together for […]
Athean is a new artificial intelligence (AI)-driven prospecting and engagement platform aiming to transform how sales teams win deals. Athean unifies sales data and tools that reps use daily— from CRMs and prospect databases to communication history— into a single platform as its AI models arm reps with actionable insights into their accounts. Sales engagement, […]
While artificial intelligence (AI) role in B2B marketing to rise, a new survey details how organizations that prioritize AI strategy, data infrastructure and upskilling now will be best positioned to compete—and win— in the next era of marketing. That is the conclusion of Conveyor Marketing Group’s “How AI Will Define B2B Marketing Success in 2030” […]
Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of total marketing spend, The annual Gartner 2025 CMO Spend Survey of 402 CMOs and other marketing leaders in North America, the United Kingdom and Europe between February and March 2025 found that paid online channels lead the digital mix, […]
With an eye towards delivering the most comprehensive artificial intelligence (AI)-powered revenue growth intelligence (RGI) solutions on the market, HG Insights has acquired TrustRadius. This strategic acquisition unites HG Insights’ market and account intelligence with TrustRadius’ reliable B2B buyer insights, creating a definitive GTM platform for B2B marketing, sales, strategy, and RevOps teams focused on […]
Madison Logic recently unveiled two strategic innovations focused on challenges faced enterprise marketers today— turning complex buying committee insights into meaningful engagement that drives revenue. The Account-Based Marketing (ABM) activation platform company has expanded Gong integration featuring ML SmartReach to transforms engagement signals from Madison Logic campaigns into generative artificial intelligence (GenAI)-powered outreach content, enabling sales […]
A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize artificial intelligence (AI)-driven campaigns and focus on personalization to boost performance and ROI in the current economic climate. Rethinking B2B Marketing Execution: The Age of Execution Reinvention was published by 2X, a leader in subscription-based marketing as […]
The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy shadow over the global economy. Projected annual global growth of 3.3% at the start of 2025 had fallen to 2.8% by April. That’s well below the 2000-2019 average, and marketing teams are feeling it. Research reveals that […]
Informa TechTarget has announced a strategic partnership and integration with Outreach, the workflow-first sales execution platform. The integration enables mutual customers to connect the dots between active buyer research and sales engagement so they can book more meetings, drive better conversations, create more pipeline, and accelerate deal velocity. Sales teams will now be empowered to: […]
In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite limited resources. Account-based marketing (ABM) has emerged as the strategic solution, allowing organizations to focus their efforts on accounts that matter most and have the highest likelihood of conversion. To get a deeper understanding of how ABM […]
The power of incentive compensation extends far beyond traditional sales commissions. It is now a key driver of organizational growth as businesses adapt to new economic challenges and competitive landscapes. According to CaptivateIQ’s “2025 State of Incentive Compensation Management Report,” more than half of companies (59%) are prioritizing incentive programs to fuel growth while aligning […]
Oktopost announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing for marketers. The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more impactful content and drive real business impact through more engaging content strategies. Social media managers seek tools that simplify the content creation process as B2B […]
An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment, incorporation of artificial intelligence (AI) tools and a generational shift in the industry, according to a Harris Poll released June 11. The survey, conducted for Madison Logic, found 3 in 5 say they are creating and […]
Revenue enablement company Mediafly has completed the announces the acquisition of Appinium. The deal adds the number one Salesforce-native learning management system to Mediafly’s product suite, consolidating marketing, sales, service and learning data in a single platform to empower businesses to leverage their content effectively Mediafly’s artificial intelligence (AI)-driven platform is used daily by top B2B […]
Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence (AI) agents that act as always-on collaborators built natively on the Salesforce Platform, Marketing Cloud Next offers actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire […]
Does your marketing organization have performance quotas? Which tools and/or tactics are you planning to test and/or deploy in 2025? What are the priorities in terms of your demand generation goals? Those are just three of the questions being asked in our annual Demand Generation Benchmark Survey that be published later this month. There is […]
B2B marketers love search marketing and there’s a good reason. Search is a major part of most buying processes. It’s such a vital element of the buying process that it can actually be difficult for marketers to know how much of their search engine marketing (SEM) spend is worthwhile. Given that organic search and paid […]
Influencer marketing has made its way into the B2B playbook, transforming how brands build trust and connect with buyers. Brands are increasingly relying on creator-led content to leverage trust and credibility with buyers. As a result, B2B buyers are turning to digital communities for clarity, credibility and insights that speak directly to their industry concerns. […]
Companies often expand their product lines— multiple times even— without staff support levels increasing. This results in “shadow” sales and proposal teams taking on additional responsibilities that results in workers becoming frustrated as they must develop their own workflows. As a result, workflows devolve into silos and duplicate work for team members— especially subject matter […]
With over 75% of HubSpot customers using ChatGPT, the company is now offering a new tool to make it easier for customers to apply research and analysis to their own customer data and context– and to put those business insights to work. HubSpot is the first CRM to launch a deep research connector with ChatGPT. […]
A recent report by DecisionTelecom takes a deep dive into how SMS marketing is now a core part of marketing strategy, with artificial intelligence (AI) enhancing its impact. Based on insights from 546 marketing professionals, The State of SMS Marketing: Adoption, AI Integration, and Future Outlook revealed key trends, strategies, and challenges shaping SMS marketing today. DecisionTelecom’s CEO Sergii Diachenko details in this […]
Contentstack recently announced the addition of real-time audience insights, intelligent content recommendations, and omnichannel journey orchestration to Contentstack EDGE. As a fully-integrated adaptive digital experience platform (DXP) that combines content and data, Contentstack is now offering brands the ability to turn one-to-one personalized experiences across every channel. The Austin, TX-based company released a personalization engine […]
Invoca has signed an agreement to acquire Symbl.ai, an AI-driven human intelligence platform. The deal brings Symbl.ai’s broad set of AI capabilities into the Invoca platform, empowering companies to drive revenue through a modern buying experience that leverages the best of digital, AI and human touch. Invoca is an AI powered revenue execution platform that connects marketing, […]
Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research and development (R&D) departments are often working toward different goals as decision makers and individual contributors on those teams disagree on the root cause of misalignment. Mural’s survey uncovered that 85% of GTMs feel confident about how […]
DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the website owned and operated by Emerald, the nation’s leading tradeshow company. Vito Salvatore, Associate Publisher of Demand Gen Report and B2B Marketing Exchange, notes that Hickey brings 30 years of journalism and editorial management experience including stops with business-to-business […]
Why it’s time to rethink ecommerce for the modern B2B customer Think about the last time you bought something online—maybe a pair of shoes, a new coffee maker or a replacement part for your home office. Chances are it took you just a few clicks to find the right product, compare options and check out […]
Apollo.io, a leading AI-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief Marketing Officer (CMO) and Adam Carr as Chief Revenue Officer (CRO). These strategic hires mark a pivotal moment in the company’s evolution as Apollo transitions from a high-growth startup to a mature enterprise technology company, now generating more than […]
A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the year before. With budgets stagnant, CMOs are seeking productivity gains through AI and Data as 59% reported they have insufficient budget to execute their strategy in 2025, down by five percentage points since […]
Across AI has released the Across AI Sales Platform to help B2B sales teams hit their quotas faster and more consistently. The Across AI Sales Platform is powered by a collection of always-on AI agents that act on new pieces of information about the customer, product, or company sales strategy as they happen, with the […]
As B2B buyer behavior continues to evolve rapidly, marketers are under pressure to rethink traditional engagement strategies and embrace a more data-driven, buyer-centric approach. In this Q&A excerpt from the recently released Rethinking Buyer Engagement in Modern B2B Marketing from Demand Gen Report, Anna Eliot, CMO of pharosIQ and a seasoned marketing leader, detailed the […]
Which content formats do you plan to invest more in through 2026? How would you describe your current ability to measure campaign attribution and influence? What best describes your current approach to brand building and demand generation? Those are just three of the questions being asked in our annual Demand Generation Benchmark Survey that be […]
A recent study by Ignition found that 82% of advertising and marketing agencies are delaying or cancelling hiring and investments as 63% suffer from unpredictable cash flow. Ignition 2025 Agency Pricing and Cash Flow Report, a survey of 273 managers and executives of agencies focused on branding, creative, digital, marketing, PR, social media, or website development […]
School may be out for summer, but that doesn’t mean the learning stops! In fact, we’d argue it’s the best time to explore new concepts, tactics and creative vehicles, especially when the chaos of the year settles during the warm summer months. #B2BMX and Demand Gen Report will host a new webinar series this August: […]
A recent report from CaptivateIQ uncover key areas for improvement in how to use incentives to drive organizational growth. In its annual State of Incentive Compensation Management Report, based on a survey of more than 200 U.S.-based B2B incentive compensation leaders, CaptivateIQ officials found 59% of companies rely on incentive compensation to fuel growth, outdated processes— […]
For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those numbers into impact. Great CMOs don’t just allocate funds— they turn budgeting into a strategic advantage. Done right, budgeting becomes a flexible framework to align with priorities and respond to change. Here are my suggestions for how […]
For global technology leader Unisys, effectively targeting and engaging high-value prospects across its vast market became a challenge. With a limited sales team and an extensive list of potential accounts, the company with $2 billion in revenue needed to optimize its approach to gathering buyer intelligence, generating qualified demand within key accounts, and refining sales […]
The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing authentic, employee-driven content and integrating strategic social publishing tools to forge deeper connections with their audiences. Based on a survey of over 770 full-time B2B marketing executives across […]
Expandi Limited and Kompass have entered an alliance aiming to redefine how businesses connect, market, and grow by leveraging cutting-edge technology and unparalleled data resources. The agreement covers multiple strategic areas that will deliver innovative solutions to the B2B market. Expandi Limited is a European-based B2B MarTech and AdTech vendor. Kompass is a global leader […]
HubSpot is set to expand access to one of their AI agents: Breeze Customer Agent. Starting next month, it will be available to all Pro and Enterprise customers. With an eye on helping businesses scale with AI, the company has embedded it directly into their platform—available right where customers work, not as a separate add-on. Breeze Customer Agent can […]
During a long holidaqy weekend, there’s no better way to get back in the zone than exploring actionable strategies to elevate your lead generation efforts. Watching a webinar or two on modern B2B content techniques will not only recharge your creative energy but equip you with cutting-edge insights to stay a step ahead in an […]
As technology continues to evolve, the landscape of B2B buying is undergoing a significant transformation. With digital tools advancing rapidly, buyers increasingly have access to advanced capabilities, leveraging machine learning and AI, that enable them to partially or completely delegate purchase activities and decisions to technology. Gartner refers to these technologies as complex machine customers. […]
B2B buyer engagement is entering a new era — one that caters to self-service research and defined by digital-first experiences, hyper-personalization, and data-driven decision-making. With B2B buyers being more informed and independent than ever, the traditional, linear sales playbook is now emphasized by dynamic, buyer-led journeys shaped by peer validation and multichannel interactions. In today’s […]
ServiceNow and Xactly recently announced a collaboration to provide the sales industry enhanced visibility into Sales Performance Management by integrating with ServiceNow Sales and Order Management (SOM). This integration will empower ServiceNow customers to drive profitable revenue by seamlessly aligning sales incentives with sales performance, unlocking new levels of efficiency, and strategic impact. Over the […]
Infolinks announced a direct integration with Infillion to give the company’s brand and agency clients immediate access to’ proprietary placements and inventory across 25,000+ premium direct publishers. A premium advertising marketplace known for curating high-performing, direct, and sustainable media inventory, the move cements Infolinks’ position as one of the ad inventory sources operating outside the […]
A newly released Gartner survey found 73% of CSOs are prioritizing growth from existing customers for 2025. The findings were revealed during the Gartner CSO & Sales Leader Conference, taking place in Las Vegas May 21 and 22. Additionally, 57% of CSOs see account retention and growth as a top-3 priority. Despite the importance of […]
Gong is partnering with Microsoft to integrate Gong’s industry-leading revenue AI platform with Microsoft’s productivity applications and Microsoft 365 Copilot and agents ecosystem. The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows that are essential for business success. The partnership allows companies to redefine how […]
Salesloft announced the expansion of its AI capabilities with 15 new autonomous agents that reduce manual work and accelerate sales execution. The new agents are designed to act, not just analyze—they are context-aware, proactive, and built for real workflows. With a total of 26 AI agents now available or in development, the Salesloft platform provides […]
Between Apple’s latest iOS updates and Google’s year-old spam policies, email marketing is facing serious headwinds — and no brand, big or small, is immune. From enterprise tech to consumer goods, we’ve seen brand after brand struggle to get under Gmail’s spam thresholds. And even when those thresholds are met, Apple’s evolving approach to inbox […]
Infolinks is collaborating with StackAdapt to enable advertisers to tap into Infolinks’ brand-safe, curated supply across more than 25,000 publishing partners. The partnership between Infolinks, the advertising marketplace known for curating high-performing and sustainable media inventory, with StackAdapt, a leading multi-channel programmatic advertising platform, enhances access to high-impact media placements while eliminating inefficiencies in the […]
Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical maintenance and emergency needs, struggled with the limited capabilities of their existing loyalty program provider. The California-based company needed a more flexible, customizable platform with a configurable […]
The 2025 State of B2B Pipeline Growth Survey from Pipeline360 reveled how marketers are navigating the challenges and opportunities of pipeline growth in today’s business landscape. The survey found top-performing marketing teams excel in six key areas during a time of economic uncertainty— marketing budgets remaining stagnant or shrinking that make it even harder to […]
Engage is the latest offering from BombBomb, an enterprise-class platform designed to help sales pros cut through inbox noise with face-to-face video. By incorporating video into their sales strategy, pros can more effectively capture attention, nurture leads and drive revenue growth. As sales professionals are grappling with challenges like reaching increasingly busy decision-makers, cutting through […]
Companies over the last year and a half have developed “AI digital workers” to replace headcount to provide faster growth. But the reality is of underwhelming performance and flatlining pipelines. To help meet the promise of AI, OneShot.ai has released Execution OS—a GTM operating system that blends multi-agent AI, on-demand GTM specialists, and a real-time Analysis […]
Ammunition, a full-funnel advertising agency, announced a strategic reorganization to usher in a new era of tech-driven creative innovation. As part of this realignment, the agency has appointed Jonathan Hayes as Chief Creative Officer (CCO). This move underscores Ammunition’s commitment to using AI and emerging tools to reinvent how ideas are brought to life and […]
Projections estimate the SMS marketing industry will reach $9.96 billion by 2030, which means brands, creators and public figures are doubling down on SMS as a powerful way to build meaningful relationships with their audiences. For years, brands have relied on SMS primarily for transactional notifications like order confirmations, abandoned cart reminders and basic promotions. […]
Fullstory, a leading behavioral data company, has appointed of Chad Gold as its chief financial officer (CFO). Gold brings over two decades of financial leadership experience in high-growth technology companies to Fullstory, where he will oversee the company’s financial strategy and operations. Gold will focus on driving the company’s growth, particularly as its scales into […]
In 2025, 89% of businesses are using video as a marketing tool as it increases engagement and has a high ROI compared to other initiatives. Video has been a buzzword in marketing for years, and today brands are using it to carve out devoted followings on social media. Understanding the latest data and trends is so important for […]
Pipeline360’s 2025 State of B2B Pipeline Growth survey found why top-performing marketing teams are excelling as well as uncovering the biggest challenges facing B2B marketers. Economic uncertainty is the biggest challenge, cited by 45% as their primary concern, followed by unrealistic leadership expectations (36%) and declining buyer engagement (33%). This is happening while 63% reported marketing […]
Siemens Digital Industries Software recently announced its intention to acquire Wevolver. The deal will expand Siemens audience reach, enhancing the Supplyframe product portfolio, and combining digital marketing and integrated campaign programs that include go-to-market support and content creation. The acquisition of Wevolver amplifies Supplyframe’s reach to more engineers researching future product designs. Acquired by Siemens […]
Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you feeling overwhelmed by your B2B sales and marketing challenges since the start of the year? If so, you’re not alone. However, frustration isn’t inevitable. Instead, we can understand […]
As companies expand, they can struggle to keep up with the demand for automated data analysis. The business relied on ineffective systems to track customer interactions, manage sales, and execute targeted marketing strategies. Without real-time sales insights, Chassis Cab was missing out on new sales opportunities, leading to slower decision-making, reduced customer engagement, and potential loss […]
Blackthorn has launched a suite of advanced event capabilities that empower planners to drive engagement and show impact from their system of record. Blackthorn, the leading Salesforce-native event management platform that allows event operators to run their entire event program from your Salesforce CRM, new offerings include Event Navigator, a new attendee mobile app that […]
As the new year started, there was renewed optimism for the growth of attendance for in-person events and conferences. This was exemplified by the American Express Global Business Travel (Amex GBT) annual Global Meetings and Events Forecast that found 74% of surveyed meeting professionals felt optimistic about the industry. This positive outlook comes alongside anticipated budget increases—66% […]
After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big moves to the Golden State. It was a difficult decision to make, but the team and I agreed it’s time for a change of scenery. If you’re new here, I’m Klaudia Tirico and I am the Content Director for […]
B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve impactful content acceleration. With growing pressure to deliver personalized, high-impact content at scale, it’s time to rethink the way B2B content gets planned, created, and activated. Join Adobe’s Nick Harper […]
Xactly has announced the general availability release of Xactly Design, an industry-first product for incentive plan design, and two new platform-enabled solutions with it Xactly Design, an industry-first product for incentive plan design. It is being offered with two new platform-enabled solutions: Xactly Reporting, a new modern experience to streamline report and dashboard building with […]
Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built to simplify go-to-market (GTM) execution through connected data and workflows. With the Marketplace, customers can tap into pre-built integrations to connect their tech stack to Demandbase On or engage with service providers. The San Francisco-based company will continue to […]
“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly via in-region media teams. It’s an interesting one that usually triggers debate over the value and benefits of translation. While typically the answer would be “yes,” the language of ad copy on an ad platform is actually […]
Business leaders are under pressure to deliver value with artificial intelligence (AI) agents, but are struggling to operationalize them. To meet this need, Gong, a leading revenue AI company, is launching more than a dozen AI agents built specifically for revenue teams, providing clarity in a market awash with misconception. Gong AI Agents are designed […]
In a social media landscape dominated by algorithm changes, email newsletters have emerged as valuable relationship builders. The rise of Substack and the popularity of daily newsletters from Morning Brew and Axios show the tangible value of email audiences. Yet, according to Litmus data, while newsletters are the second most-used email type, only half of […]
In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite limited resources. Account-based marketing (ABM) has emerged as the strategic solution, allowing organizations to focus their efforts on accounts that matter most and have the highest likelihood of conversion. According to recent research, a growing number of […]
Goldcast, the AI-powered B2B video content platform, is now offering Goldcast Recording Studio, empowering B2B marketers to create polished, on-brand video content without the cost, complexity, or fragmented workflows of traditional production. The company is delivering on its vision of an end-to-end video content platform—a single place where B2B marketing teams can record, edit, manage, […]
The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and evolving consumer expectations have made it increasingly difficult for marketers to deliver the right message at the right time. AI is transforming this landscape […]
Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of ABM Audio Advertising to enable B2B marketers to leverage the growing popularity of audio channel content in their multi-channel campaigns. The new channel aims to meet the growing demands of B2B brands seeking alternative ways to amplify awareness and forge deeper […]
Companies are grappling to not all incorporate artificial intelligence (AI) into their day-to-day processes. B2B marketers specifically are putting an emphasis on using AI to boost the efficiency and output of their GTM teams. Seismic, a global leader in enablement that helps organizations engage customers, empower teams, and ignite revenue growth, launched a major initiative […]
As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief sales officers (CSOs) in 2025 that could significantly impact their strategic priorities and commercial success through 2026. As boards of directors become more independent, they are demanding from CSO’s maximum gains during economic growth and minimizing losses […]
Imagine this: you’ve just finished your morning coffee, feeling optimistic about today’s prospecting calls, only to find an empty Zoom room staring back at you, mocking your preparation. Does that hit a little too close to home? Sales leaders, let’s talk candidly. Your sales reps are struggling, not just because sales is hard (spoiler: it […]
The slate of webinars for this year’s Master Campaign Optimization has been announced starting April 21. With 75% of respondents to Demand Gen Report Benchmark Study cited Improving Campaign Results as their top priority, this year’s webinars will provide insights on AI-driven experiences, hyper-personalization, and other next-level strategies to create campaigns that engage buyers and […]
DemandScience has acquired two companies to further their investments in AI-driven products that provide marketers with intelligent predictive analytics and data-powered strategies. The acquisition announced April 9 are for Bound, a leader in AI-driven website personalization, and DemandJump, a marketing strategy platform specializing in search behavior insights. DemandScience officials noted as AI-driven marketing is evolving […]
Many businesses, especially small and medium sized businesses (SMBs), don’t know where to start with AI. And with business moving at warp speed, teams are struggling to keep up. Marketing tactics that worked last year are now obsolete. Sales playbooks that used to be reliable are outdated. Customer service expectations have skyrocketed beyond what most […]
The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need for more strategic engagement. In “The 2025 Science of B2B BDR Benchmark: Succeeding in a Changing Landscape” report, 6sense found AI has introduced automation for tasks such as email writing and initial prospect outreach that is designed […]
When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign Results as their top priority. In light of that, we are hosting the 2025 B2B Campaign Optimization Series, a go-to event for insights on AI-driven experiences, hyper-personalization, and other next-level strategies to create campaigns that engage buyers and […]
Given the complex nature of customers’ businesses and needs, sales teams must serve as trusted advisors who deeply understand each customers’ strategic priorities, business needs, and how to meet them. Celonis is a leader in process mining and intelligence, helping organizations uncover inefficiencies and optimize operations. The company’s account executives must dig deep into customers’ […]
The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a tool for automation and optimization to a driver of strategic decision-making. As demand gen marketers adopt AI to predict trends, adjust campaigns in real-time and personalize engagement at scale, a critical question emerges: What is […]
Informa TechTarget and Demandbase have entered into a strategic partnership designed to help mutual customers drive better business outcomes and ROI from account-based marketing (ABM) initiatives. By combining Informa TechTarget’s account- and contact-level intent data and permissioned contacts with the ABM capabilities of Demandbase One, this collaboration empowers go-to-market teams to prioritize and engage the […]
The Customer Data Platform (CDP) market is undergoing a seismic shift. Legacy players such as mParticle, ActionIQ, and Lytics have faced major shakeups, with acquisitions marking the end of an era for traditional CDPs. Outdated architectures, sluggish onboarding cycles, and questionable ROI have resulted in these platforms struggling to keep up with the evolving […]
Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. To that end, Demand Gen Report is hosting the “2025 B2B Campaign Optimization Series,” your go-to event for insights on AI-driven experiences, hyper-personalization, and other next-level strategies to create campaigns that engage buyers and drive high-impact results. For a full week starting April 21, join top industry experts for […]
Xactly recently launched the first in a series of artificial intelligence (AI) programs it is rolling out the year. Xactly Intelligence is a new AI-powered program for the industry’s only composable platform, a framework combining Xactly’s Predictive AI models with new innovative Generative AI capabilities. Trained on more than two decades of proprietary pay and […]
Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts of the playbook we’re throwing out, and how the past year may impact the one ahead. As someone whose roots in the B2B marketing community go deep, here’s what I’m seeing as […]
Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows empowers go-to-market teams to take a unified, data-driven approach that leads to better campaign outcomes. By centralizing campaign orchestration and data enrichment, Intelligent Workflows helps B2B companies […]
We’re in the midst of a great AI race. New players are rapidly entering the market, and legacy organizations are scrambling to keep pace. One of the latest additions to the landscape is DeepSeek, which is being lauded for opening powerful AI capabilities to a broader range of users. DeepSeek’s AI assistant quickly shot to […]
Women in revenue-generating roles seek stable and enriching environments that help them progress in their careers. However, 43% of women admit they have considered quitting their jobs in the past year due to lack of mentorship, job insecurity, lack of work flexibility and workplace discrimination, according to the 7th Annual State of Women in Revenue […]
Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can remove data silos and ensure that social efforts are strategically linked to business outcomes. Marketers can create automated, comprehensive reports that illustrate the direct impact of social […]
For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams report revenue down to the decimal, but marketing? We’ve often been measured by softer metrics like leads, impressions, website traffic, or even gut feeling. But now, marketing budgets are under more scrutiny than ever. […]
In today’s hyper-competitive landscape, sellers only have so much time to effectively reach and engage with prospects. B2B experts have lauded artificial intelligence (AI) as the answer to help sales teams streamline workflows and automate redundant and menial tasks that take them away from building valuable (and profitable) relationships. Drips, a conversation-as-a-service and customer engagement […]
In 2018, Weka USA relied heavily on live events to drive marketing success, participating in more than 50 trade shows annually. While these events generated leads, the associated costs were substantial. Recognizing the need to diversify their lead generation strategy, Weka’s Marketing Director, Jessica Woodside, spearheaded efforts to reduce costs and optimize results. At the […]
Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and proliferation of smart TVs, CTV is now in the mainstream. According to research conducted by Demand Gen Report, only 4% of B2B brands have no plans to embrace CTV, making it integral to teams’ modern marketing mix. […]
Clari, an Enterprise Revenue Orchestration solutions provider, has launched a new suite of AI solutions to help B2B organizations drive predictable revenue growth. According to Clari Labs research, enterprise customers using Clari’s Revenue Orchestration Platform close new logo deals 20% faster than two years ago. Customers using AI also are reducing pipeline risk and optimizing […]
An uncertain economy is shrinking buying budgets and creating more acquisition and retention pressures for sales teams, according to the annual Sales Compensation Report from Xactly. B2B sales cycles and buying committees are also getting larger and more complex, which is ultimately complicating deal closures. As a result, the vast majority (87%) of sales teams […]
In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet, traditional sales forecasting methods are increasingly proving inadequate, as they consume significant seller time and often fall short in accuracy. According to recent Gartner research, only 7% of sales organizations achieve a forecast accuracy of 90% or […]
Dun & Bradstreet has unveiled a new identity solution that connects consumer insights with comprehensive B2B2C linked data and digital signals. The D&B ID Graph Plus uses validated B2B2C identifiers, which are then enhanced by consumer intelligence and digital signals. The ID Graph is also associated to the D-U-N-S Number, a unique identifier assigned to […]
Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining a significant amount of mind and wallet share, especially among marketers. According to a survey of 418 marketing teams conducted by Gartner, 73% use GenAI in some capacity. Companies ranging from JLL to Klarna have praised AI for its impact […]
Redbrick has acquired Paved, a newsletter advertising platform that connects publishers and advertisers with more than 253 million newsletter subscribers across 3,000-plus publishers. Paved helps publishers monetize their newsletter subscription base through ad placements integrated with top email service providers (ESPs) like Mailchimp, Kit and Beehiiv. Brands gain a direct line to targeted audiences through dedicated emails, […]
Gong, the AI startup last valued at more than $7 billion, has surpassed $300 million in annual recurring revenue (ARR), according to the company’s results for fiscal 2024, which ended Jan. 31, 2025. The company attributes this growth momentum to increasing demand for AI-driven revenue solutions since its 2016 founding. Usage of Gong’s AI capabilities […]
Tiga.ai has raised $2 million in a funding round led by Bull City Venture Partners, Cascade Seed Fund and Virginia Venture Partners. Tiga is a front-runner in the signal-based prospecting space. The company provides an AI agent purpose-built to autonomously discover custom buying signals and activate personalized outreach to each buyer. The Virginia-based company is focused on […]
Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional approaches. For B2B marketing leaders, this is a pivotal moment demanding not just adaptation but proactive transformation. As a CMO, you’re at the forefront of this revolution, orchestrating changes that will define your organization’s success in an AI-enabled future. […]
Ensuring timely and high-quality patient care is critical to success in the healthcare industry. At the same time, organizations must ensure their people and systems are operating as efficiently and effectively as possible. Cohere Health is a healthcare technology company focused on improving the prior authorization process for healthcare providers, payers and patients. And like […]
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies in 2025: tighter budgets (65%) and increased competition (45%). “With so many businesses competing for the same audience’s attention, standing out requires a strategic approach,” […]