How Drips is Taking the Pain Out of Prospecting

In today’s hyper-competitive landscape, sellers only have so much time to effectively reach and engage with prospects. B2B experts have lauded artificial intelligence (AI) as the answer to help sales teams streamline workflows and automate redundant and menial tasks that take them away from building valuable (and profitable) relationships.

Drips, a conversation-as-a-service and customer engagement platform, has adopted ZoomInfo Copilot to help its sales teams better prioritize and optimize outreach. The solution, which is part of the ZoomInfo Sales platform, provides AI-guided recommendations about who to contact, when to engage and even what to say to make a lasting impact. Users like Drips can glean on-demand account insights and real-time buying signals, such as:

• Major funding news;
• Podcast mentions;
• Partnership announcements;
• M&A news;
• IPO; and
• New C-suite or buying group updates

Ramped Up Productivity and Performance

Because of ZoomInfo Copilot, Drips has seen a 700% increase in the team’s usage of the ZoomInfo Sales platform. The company joins the ZoomInfo Copilot users who reported booking approximately 60% more meetings and demos each week.

“As a RevOps professional, I’m always looking for ways to optimize sales efficiency,” said Cass Anderson, VP of revenue operations at Drips in an interview with Demand Gen Report. “ZoomInfo Copilot is a starting point for our reps and cuts out a lot of the hard work of that initial outreach by identifying the right companies and contacts and then tailoring the message with specific pain points and ways our offerings actually help them solve those problems.”