Gong Partners with Microsoft to Bring Data, Insights Directly into Copilot

Gong is partnering with Microsoft to integrate Gong’s industry-leading revenue AI platform with Microsoft’s productivity applications and Microsoft 365 Copilot and agents ecosystem.

The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows that are essential for business success. The partnership allows companies to redefine how revenue teams drive growth and efficiency by bringing Gong’s context-rich customer interaction data and AI-powered revenue insights directly into the tools go-to-market teams use every day, such as Microsoft 365 Copilot, Teams, and Outlook.

Additionally, joint customers will benefit from the ability to create custom agents connected to Gong data which can automate custom workflows within Microsoft 365 Copilot.

The deal comes as revenue teams are under pressure to do more with less as they work to meet ambitious targets with fewer resources and tighter timelines, said Amit Bendov, CEO at Gong.

“That’s why access to timely, trustworthy data is more critical than ever,” said Bendov in a statement. “We’re thrilled to work more closely with Microsoft to arm sellers and developers with the insights they need, where they need them, and turn every customer interaction into a strategic advantage.” 

Explaining Integrations Benefits

The integrations announced features integrated revenue insights across Microsoft 365. The new Microsoft Graph Connector for Gong integrates their rich customer interaction data and revenue intelligence into Microsoft Graph, empowering joint customers with crucial insights directly within the tools they use every day.

Sales professionals can instantly retrieve conversation summaries, action plans, risk alerts, customer objections, competitive concerns, and strategic recommendations without switching applications, providing continuous insights and actions within their Microsoft 365 Copilot, Office, and Teams workflows. Gong customers can now access the trusted insights they already rely on embedded in their daily flow of work, making it faster and easier to act on customer signals in the moment.

Additionally, revenue teams can leverage Microsoft 365 Copilot Studio’s low-code environment to create custom agents that harness Gong’s customer interaction data alongside any CRM within a unified framework. Deployed in Microsoft 365 Copilot, these purpose-built autonomous agents can execute complex tasks like automatically flagging at-risk deals, summarizing pipeline changes, and streamlining critical revenue workflows. The automation liberates revenue teams from administrative burdens, allowing them to concentrate on high-value selling activities.

For Gong customers, this unlocks the ability to power agents, whether built in Microsoft or within Gong, with deep revenue context. No matter where sellers work, those agents will deliver smarter guidance and automate key tasks using the Gong customer and deal signals teams already trust.

Building on Previous Relationship

These capabilities build upon the existing Gong and Microsoft integrations, including a new bi-directional data synchronization between Gong and Microsoft Dynamics 365 Sales that provides enriched context in Dynamics drawn from Gong activity data like calls, emails, next steps, and key discussion points. With seller activity fully synced and enriched in Dynamics, Revenue Operations can run cleaner reports, sales leaders can prep faster, and it’s easy to spot accounts at risk due to inactivity.

With the need for platform switching and manual updates eliminated, revenue teams can rely on CRM data as their source of truth. For Gong customers, it means their most important customer signals are accessible directly in Dynamics, allowing them to drive revenue motions with confidence in the accuracy and completeness of the data. For more information, visit www.gong.io.