How Adobe is Modernizing B2B Content Operations

B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve impactful content acceleration.

With growing pressure to deliver personalized, high-impact content at scale, it’s time to rethink the way B2B content gets planned, created, and activated.

Join Adobe’s Nick Harper will lead the webinar on May 7 at 2 p.m. titled Inside the Shift to a Modern B2B Content Operating Model to explore what a modern B2B content operating model really looks like — anchored in current best practices while evolving with AI-powered workflows.

Harper is a Principal for B2B Content Transformation at Adobe. In this role, he advances Adobe’s vision and thought leadership around the unique content challenges and opportunities facing B2B enterprises. He works directly with customers to provide strategic guidance on content operating models, AI-powered use cases, and how to adapt to evolving content demands. Previously, Nick served as an industry strategist for the High Tech B2B sector at Adobe.

Joining Harper will be Moria Fredrickson of Lumen Technologies and Bryan Casey of IBM. They will offer their expertise at both what leading enterprises are doing today and where content operations are heading next.

The webinar is set to uncover:

• The core principles of a modern B2B content operating model and why it’s a game changer;
• How to better align teams, tools, and workflows to scale personalized content production; and
• Real-world examples of current and future state content operations from a leading global enterprise that drive both operational efficiency and revenue.

To sign up for the webinar, click here and gain the information you need to modernizing B2B content operations.