Tiga.ai Raises $2M to Launch AI Agent for Custom Buying Signals

Tiga.ai has raised $2 million in a funding round led by Bull City Venture Partners, Cascade Seed Fund and Virginia Venture Partners.

Tiga is a front-runner in the signal-based prospecting space. The company provides an AI agent purpose-built to autonomously discover custom buying signals and activate personalized outreach to each buyer. The Virginia-based company is focused on helping B2B organizations reach accounts that are in a high-potential buying cycle. These accounts are often identified by custom buying signals that take significant manual effort to discover.

Every company has custom buying signals that are unique to their market segment. Tiga’s agent technology fine-tunes models so they are optimized to discover these signals and enable personalized outreach at scale via email and LinkedIn.

Demand Rises Among Global Enterprises and VC-Backed Start-Ups

Tiga’s expanding customer base includes both large global enterprises and high-growth venture-backed startups. Demand is rapidly growing as current customers such as Endear, see positive results.

“Tiga’s ability to discover custom signals that specifically matter to Endear is a game-changer for us. It helps us to focus on high-intent prospects at the right time and reach out to them with the right message,” said Casey Drake, VP of Sales at Endear.

Martech Veterans Focused on Growth 

Tiga founders Andre Yee, Mike Ball and Michael Yee are veterans in martech. Their careers include executive roles at Eloqua and founding Triblio. Jason Caplain, General Partner at Bull City Venture Partners, noted that this background, especially in emerging markets like account-based marketing, was central to Bull City Venture Partners’ interest in Tiga.

“Tiga’s founding team is among the most experienced in this category,” said Caplain in a statement. “They have a deep, nuanced understanding of the problem space and have brought a compelling solution to market. Most importantly, Tiga is already driving real business results, helping customers close more deals and improve sales productivity.”

In 2025, Tiga will focus on building out sales and marketing teams to meet the market demand and to continue product innovation.