Madison Logic Expands Partnership with Adobe

Madison Logic is expanding its strategic partnership with Adobe, integrating seamlessly with Adobe Experience Platform to power owned channel touchpoints that turn buyer interest into action.

Through this integration, Madison Logic’s intent data is now directly accessible within Adobe Real-Time CDP B2B Edition and Adobe Journey Optimizer B2B Edition, enabling marketers to orchestrate hyper-personalize outreach across owned media channels.

The ML Platform, a global multi-channel ABM activation and measurement platform, enables B2B marketers to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.

Adobe, Madison Logic Partnership

Liz Ronco, SVP of Product at Madison Logic noted the two companies have been partners for a while.

“B2B marketers are becoming increasingly reliant on actionable intent data to understand buying group personas at the individual level and deliver personalized, real-time experiences across multiple channels,” said Ronco “As they build out their Adobe Experience cloud for B2B use cases, they wanted to partner with partners that do that natively and understand B2B.”

Focused on B2B Buyers

By uniting Madison Logic’s account intelligence with Adobe’s prospect orchestration, marketers can now engage the right buyers faster and drive scalable pipeline impact.

“Our expanded partnership incorporates our account intelligence into Real-Time CDP B2B Edition and Journey Optimizer B2B Edition workflows to make it easier for marketers to focus on the accounts ready to buy and engage them through more relevant content and messaging throughout the buyer’s journey,” said Ronco.

The new integration is currently available to all joint Madison Logic and Adobe Experience Cloud clients. Clients will benefit from:

• Actionable Engagement: Seamlessly integrate intent data insights into targeted engagement programs for more impactful real-time interactions.
• Unified Targeting & Activation: Adopt a more cohesive approach to account targeting and campaign activation across multiple channels for maximum reach.
• Automated Personalization: Deliver personalized, automated engagement in owned channels like email, text, and website to drive higher conversion rates.

Intent Data Utilization

The partnership with Adobe Experience Cloud highlights Madison Logic’s ongoing commitment to delivering innovative solutions that enhance buyer intelligence and engagement, said Keith Turco, CEO of Madison Logic.

“Our integration with Adobe is another proof point of our commitment to put ABM front and center and is our third prominent partnership this year, in addition to ZoomInfo and Convertr,” said Turco. “The new partnership will allow our “combined” customers to benefit from the power of our intent data along with Adobe’s Real Time CDP and AJO (Adobe Journey Optimizer) B2B offerings – driving even greater ROI across the industry.”