HubSpot Launches New Features to Help SMBs

Many businesses, especially small and medium sized businesses (SMBs), don’t know where to start with AI. And with business moving at warp speed, teams are struggling to keep up. Marketing tactics that worked last year are now obsolete. Sales playbooks that used to be reliable are outdated. Customer service expectations have skyrocketed beyond what most teams can handle.

To that end, HubSpot introduced at its Spring 2025 Spotlight a new and improved Breeze Agents, updates to Marketing Hub Enterprise, and new AI-powered homes on HubSpot for sales and support teams called Workspaces.

“SMBs don’t need more AI hype—they need technology that helps,” said Andy Pitre, EVP of Product at HubSpot in a statement. “The products we’re launching at the Spring 2025 Spotlight are helping teams move fast on AI and solve their go-to-market challenges. We’ve embedded AI throughout our entire platform so businesses of any size can start seeing value immediately, without massive teams or budgets.”

New Workspaces Offering

The three new AI-powered Workspaces brings together everything teams need to get context, prioritize for impact, and take action.

The Sales Workspace is an all-in-one home where sales reps can gather context, prioritize prospects, and take action to build pipeline and close deals. Customer Success Workspace is where customer success managers can view schedules, tasks, and books of business to nurture customers and easily spot problems before they happen. And Help Desk Workspace lets support reps view open tickets, triage customer requests, and resolve issues to keep customers happy—all in one place.

Breeze Agents

The are four new and improved Breeze Agents that will help every go-to-market team scale. The Customer Agent automatically resolves customer queries 24/7. HubSpot customers are using this agent to resolve up to over 50% of support tickets and spend nearly 40% less time closing tickets, according to company officials.

The all-new Knowledge Base Agent helps customers enhance and expand their support resources in real time based on incoming tickets.

The Prospecting Agent researches target accounts, personalizes outreach, and engage prospects, helping sales teams build pipeline faster. A Content Agent helps marketers create and scale content across channels, from blogs to podcasts to case studies.

Marketing Hub Enterprise

The new features for Marketing Hub Enterprise help advanced marketing teams find leads, convert prospects, and reduce complexity. Lookalike Lists find ideal customers based on the ones they already have while Journey Automation helps create personalized customer experiences with an easy-to-use Journey Builder. The Multi-Account Management helps businesses manage multiple accounts from a single HubSpot organization to unlock faster growth through copied assets, mirrored customer data, and centralized management.

Spotlight is HubSpot’s biannual product showcase. Learn more about the new and updated Breeze Agents, updates to Marketing Hub Enterprise, and the new AI-powered Workspaces at www.hubspot.com.