Landbase Acqusition Offers Expansion into Inbound Marketing

Agentic artificial intelligence (AI) company Landbase has acquired Adauris, the startup creating custom intent signals through content generation, leveraged by B2B companies to identify, engage, and convert high-intent leads through distributed content.

The acquisition further accelerates Landbase’s expansion into AI-native inbound, with the Adauris team already behind the release of Landbase’s first inbound marketing feature.

Landbase has seen rapid adoption since its initial launch, and the acquisition of Adauris is the latest in a series of moves to rapidly expand the platform’s capabilities and lead the category in AI GTM. Previously, Landbase’s closed a $30M Series A funding round.

Vibe AI

Landbase’s CEO, Daniel Saks has coined the term “Vibe AI” to describe a new software paradigm where users describe what they want in natural language, and intelligent, agentic systems handle the execution to turn intent into outcomes without the need for complex interfaces or manual workflows.

“We’re building the future of GTM: intelligent, connected, and deeply multimodal,” said Saks in a statement. “The Adauris team brings the technical depth and GTM insight to supercharge our inbound roadmap. Together, we’re launching high-impact entry points like signal-based LinkedIn publishing and laying the foundation for AI-powered marketing channels that will complement our existing outbound capabilities.”

Adauris Attributes

Landbase is an Agentic AI company that helps businesses find and contact their next customer. Landbase has trained GTM-1 Omni, the first domain specific model for go-to-market automation to launch highly relevant, omnichannel campaigns. By combining machine intelligence with top human performance, the platform empowers businesses to scale their lead generation efforts autonomously, delivering proven success in improving conversion rates while lowering total cost of ownership.

The acquisition comes as Adauris’ work on content-driven lead generation directly supports Landbase’s vision for signal-based GTM. The Adauris team previously built high-intent signal infrastructure used across niche B2B media networks, reaching over 10 million monthly impressions and identifying more than 45,000 prospects per day.

These capabilities will now plug directly into GTM-1 Omni, Landbase’s agentic AI model and orchestration engine to deliver new signal types that drive both outbound and inbound performance.

Early Results

The Adauris team has already spearheaded the platform’s first marketing-facing feature for LinkedIn thought leadership posting, which helps GTM teams post signal-based, brand-led content, track real-time buyer engagement, and warm the market — all from within the Landbase platform.

This is the first of several new marketing features planned for the Landbase platform, as it evolves into the operating system for GTM. Future updates will extend Landbase’s inbound capabilities with more publishing channels, engagement analytics, and signal-based content automation.

Employees Joining Landbase

With the acquisition, Landbase gains a founding team deeply experienced in building inbound infrastructure and growth systems: Logan Underwood, former Adauris CEO and now Head of Partnerships, will lead the Landbase partner ecosystem, expanding agency collaborations; Tina Haertel, former Adauris COO and now Director of Product, will lead development of Landbase’s  inbound marketing capabilities; and Griffin Cook, former Adauris CTO, will serve as Engineering Lead for Landbase’s inbound product line

“We joined Landbase because it’s solving a critical market pain point: providing a unified approach to GTM, and combining inbound and outbound into single omni-channel campaigns,” said Underwood. “We saw the power of Landbase as a customer and a partner, and the impact is undeniable. We couldn’t be more excited to join forces to accelerate the pace of autonomous GTM.”

For more information, visit Landbase.