Spend Summer Camp with #B2BMX, Demand Gen Report

School may be out for summer, but that doesn’t mean the learning stops! In fact, we’d argue it’s the best time to explore new concepts, tactics and creative vehicles, especially when the chaos of the year settles during the warm summer months.

#B2BMX and Demand Gen Report will host a new webinar series this August: #B2BMX Summer Camp, a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft.

Our goal is simple: To create a dynamic, collaborative and entertaining experience that allows attendees to roll up their sleeves and explore some of the industry’s latest trends and best practices together, so they can ramp up their efforts through the remainder of 2025.

August Activities

Set for the week of August 11, we are tapping into the spirit of our B2B Marketing Exchange to invite attendees to step away from the day-to-day and into an educational and entertaining environment that encourages reconnecting with creativity and exploring the trends, tech, and tactics B2B teams are using in the wild to bring their GTM success to life.

We are bringing friends old and new together for a weeklong digital summer camp, where we’ll roll up our sleeves and explore some of the industry’s latest trends and best practices together. Get ready for dynamic, collaborative conversations, tech explorations, and case studies that will empower you to ramp up your strategies through the remainder of 2025.

Camp Activities

Have a few GTM survival stories (and lessons) to share? Pull up a seat by the fire — we’re gathering some of the brightest minds in B2B to join our counselor crew this summer.

Sessions within our immersive Camp Program will include:

• ARTS & CRAFTS: Smash creative boundaries by exploring all things branding and content strategy;
• DRAMA CLUB: Make the world your stage by creating next-gen digital and physical events and innovative tactile marketing strategies;
• CAPTURE THE FLAG: Master the art of strategy by aligning sales and marketing and developing a framework for ABM success;
• SCIENCE CORNER: Embrace artificial intelligence (AI), emerging channels and data to become a true marketing scientist; and
• FIELD DAY: Bringing it all together to optimize campaign design and orchestration.

Sessions will be structured to align with different formats, including Campfire Chats, fireside conversations with practitioners and subject-matter experts; Big Fish Strategies, spotlighting winning strategies from key client success stories; Survival Skills, providing tactical tips and best practices to help attendees tackle industry-wide challenges and pain points; Growth Expeditions to explore new opportunities by tapping into new trend data and insights; and Camp Counselor Roundtables, panel discussions featuring industry experts and influencers.

Be on the lookout for our brochure on all camp activities and sponsorship opportunities in the next weeks. So pack your bags and spend Summer Camp this August with us!