BombBomb Rebuilds Video Messaging Platform

Engage is the latest offering from BombBomb, an enterprise-class platform designed to help sales pros cut through inbox noise with face-to-face video. By incorporating video into their sales strategy, pros can more effectively capture attention, nurture leads and drive revenue growth.

As sales professionals are grappling with challenges like reaching increasingly busy decision-makers, cutting through digital noise and maintaining personalized engagement at scale. To stay competitive, sellers are turning to digital tools that streamline workflows, provide data-driven insights and automate routine tasks, freeing up time for strategic selling.

Video messaging solutions like Engaage have emerged as a powerful asset, enabling sales pros to create personalized outreach that builds trust and boosts engagement.

Providing Better Tools

Conor McCluskey, CEO of BombBomb, offered that sales pros don’t need more tools, they need better ones.

“Engage automates video outreach, so nothing falls through the cracks, and sales pros can see exactly who’s watching, clicking and engaging, in real time,” said McCluskey in a statement. “It’s not about sending more videos…it’s about sending the right video at the right time to drive a real pipeline.”

Rebuilt Platform

According to BombBomb officials, Engage is a complete rebuild of the company’s video messaging platform to be faster, cleaner and easier to use. The interface is built for enterprise scale and modern workflows, with a new layout, simplified navigation and frictionless access to recording, editing, sharing and tracking videos.

Engage has been optimized for speed to create, deliver and track personalized video outreach. It integrates natively into email, browser and CRM tools. Admins benefit from full Role Based Access Controls (RBAC) and team-level permissions, while users get a focused, simplified experience.

In addition to the redesigned platform, BombBomb Engage introduces essential capabilities designed for enterprise teams and modern GTM motions:

• Role-Based Access Control, giving teams governance over who can access, manage or edit content.
• Copilot is available on BombBomb’s Core + Copilot and Enterprise plans, Copilot automates repetitive outreach tasks with a fail-safe logic layer that ensures video messages are always sent, even if a rep misses their assignment.
• Engage includes SOC 2 Type II compliance and SSO for secure, scalable deployment.

Summer Update Planned

“We’ve overhauled our technology, rebuilt for scale, and put in place the team and infrastructure to release meaningful innovation frequently,” said McCluskey. “The next wave of updates, especially AI, will leapfrog us past competitors stuck on vanity video metrics. We’re here to solve real problems, drive real results and make real connections happen, at scale.”

BombBomb Engage was built to meet the expectations of modern B2B sales pros while laying the foundation for innovation, including AI-powered video messaging that’s intelligent, impactful and radically easy to use, with significant updates planned for Summer 2025. For more information, visit www.BombBomb.com.