Deeto Raises $12.5M to Transform B2B Buyer Experience

Deeto, an artificial intelligent (AI)-native platform turning authentic customer voice into an engine for growth, recently finished a Series A fundraising campaign for a total of $12.5 million.

The company will use the funding to continue to scale its platform, expand its AI capabilities, and further establish itself as the core customer layer for modern GTM teams.

Using AI, Deeto is focused on deliver the right customer voice to the right buyer— automatically and at scale. With minimal lift from sales, marketing, or customer success, the platform collects and organizes real stories and insights from existing customers, then automatically distributes them across go-to-market moments that build trust, accelerate decisions, and close deals faster.

Focus on Customers

Eran Baron, Co-Founder and CEO of Deeto, noted sales conversations now happen too late to shape perception.

“The real influence begins during a buyer’s independent research,” said Baron. “That’s why we built Deeto— to make the voice of your customers visible, searchable, and actionable exactly when and where it matters most.”

Trusted by Industry Leaders

With this new round of funding, Deeto is expanding its platform to meet growing demand from organizations looking to modernize their GTM strategies. As the era of customer-led growth continues to accelerate, Deeto is building the infrastructure that helps companies earn trust earlier, convert faster, and win more often.

Leading companies like Atlassian, Dropbox, Klaviyo, Bloomreach, and 6Sense use Deeto to:

• Automate the collection of personalized customer insights, proof points, and stories at scale
• Match content to buyer personas based on industry, role, and pain points
• Embed customer intelligence across CRMs, websites, and sales enablement tools

Financial Backers

The round was led by Jump Capital, with participation from UpWest, TAL Ventures, Mertor, and TAU Ventures— bringing Deeto’s total funding to $17 million to date. Saaya Pal, Partner at Jump Capital, said the investment comes as buyers now expect peer validation long before they talk to sales.

“Deeto is building the infrastructure to make customer-led growth scalable and actionable,” said Saaya. “They’re turning static references into dynamic, data-driven assets. We’re excited to back a team that understands both the technical and behavioral shifts shaping modern go-to- market.”

The company previously raised a seed round led by UpWest, a foundational partner since Deeto’s earliest days. “From our earliest conversations with Eran and the Deeto team, it was clear they had a differentiated understanding of how buyers are evolving,” said Shuly Galili, Founding Partner at UpWest. “We’re proud to have backed them from the beginning and to see their vision for customer-led growth gain such meaningful traction.”