Revamped Rewards Program Leads to New Customers

Rewards programs are not just a key strategy for customer retention, but acquisition as well.

NABCO, a national electrical products supplier servicing distribution networks for both routine electrical maintenance and emergency needs, struggled with the limited capabilities of their existing loyalty program provider. The California-based company needed a more flexible, customizable platform with a configurable rules engine, automated rewards redemption, and robust data reporting for its North America customers.

NABCO’s basic rewards program lacked advanced functionality and offered no data analytics or automated reporting. Tasks such as reviewing program data, distributing points, and fulfilling rewards demanded significant labor and limited their ability to understand program impact or access real-time transactional data. Plus, their lack of a configurable points rules engine prevented them from running special product promotions or bonuses to drive customer purchases.

New Rewards Program

To transition to an improved program that catered to its needs, NABCO turned to Brandmovers to fashion a more customizable, full-service management platform that would attract new customers with meaningful rewards, retain existing customers, capture and analyze real-time transactional data, and power promotions that would encourage segmented growth.

Using its B2B loyalty platform framework, Brandmovers established the NABCO Rewards Program with its BENGAGED’s configurable points engine and advanced data segmentation.

The advanced points engine and segmentation tools from BENGAGED’ greatly expanded NABCO’s ability to identify and incentivize the right customer behaviors. By setting up points-earning rules and bonus rules tailored to specific groups or hierarchies, NABCO delivers more precise and valuable offerings. “Our loyalty program has been a game-changer—customer retention is high, and we’ve strengthened relationships like never before,” said Corey White, Marketing Manager at NABCO. “Not only has our loyalty program helped us maintain key accounts, but it’s also driven new business by rewarding long-term customers.”

Promotion Programs

Before partnering with Brandmovers, NABCO manually ran monthly promotions, handling the tasks of coding landing pages, curating items, and fulfilling redemption orders. Now, the electric company executes 15–20 promotions annually, driving significant ROI and fostering stronger customer engagement as data segmentation allowed for targeted promotions and deeper insights into program performance.

The program allows NABCO to set up detailed earning rules and bonus structures for specific customer groups and hierarchies. It can segment audiences based on transactional and behavioral data to encourage targeted promotions. Additionally, the solution enabled NABCO to create and manage customized product or brand promotions, motivating customers to increase purchases.

The Results

After relaunching their B2B rewards program, NABCO experienced a surge in customer engagement and steady business growth due to Brandmovers’ ability to design and deploy targeted promotions that produced remarkable results.

On designated “promo days,” the client saw a 35%–40% increase in customer purchases, units sold, and total revenue compared to the previous year’s averages. With every $4,000 invested in promotion, they realized more than $90,000 in incremental sales.

These improved capabilities—advanced data segmentation, configurable points, and automated rewards—continue to drive strong brand affinity. By developing promotions that align with real-time purchasing behaviors, the client gained deeper insight into the most valuable customer segments.

Overall, the Brandmovers’ BENGAGED platform has become a strategic asset for NABCO, propelling incremental sales growth while fostering more meaningful, lasting customer relationships.