Infuse, Impartner Partner to Deliver Turnkey Channel Demand Programs

Infuse and Impartner have comes together in a strategic partnership designed to transform how vendors and their partners activate demand.

The integration offers channel ecosystems to quickly launch turnkey, vendor-approved programs directly within the Impartner platform, seamlessly supported by Infuse’s more than 252 million first-party B2B database, full-service campaign activation, and ROI optimization tools, strategies, and programs.

Infuse, a global leader in full-funnel demand generation, is powered by data: first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights. This AI-driven demand engine ensures precision targeting across in-market buyer and account profiles to drive qualified interest.

Frictionless Programs

According to Alexander Kesler, CEO of Infuse, omnichannel outreach and the company’s-exclusive marketing programs identify and engage prospective buying groups throughout their journey.

“Partners shouldn’t have to choose between speed and strategy,” said Kesler in a statement. “With this partnership, we’re removing friction and enabling partners to launch performance-driven programs-backed by the data, support, and transparency they need to generate real pipeline.”

Capabilities of Partnership

A provider of channel management technologies Impartner’s tools  empower organizations worldwide to effectively manage partner relationships, drive demand through partners, and accelerate revenue via indirect sales channels.

Among the key capabilities now available to channel partners are:

• Work with Infuse experts to build vendor-aligned go-to-market (GTM) plans
• Run automated nurture streams to drive awareness and accelerate engagement
• Track demand performance and optimize MDF allocation in real-time, with full proof of execution

“The future of channel success lies in eliminating friction for partners while maximizing performance,” said Joe Wang, CEO of Impartner. “Infuse’s demand generation expertise combined with Impartner’s PMA product gives partners an easy, fast, intelligent, and transparent way to scale demand through marketing automation.”

To learn more about how Infuse and Impartner are scaling demand, visit impartner.infuse.com.