Nooks has launched AI Prospector, an artificial intelligence (AI)-powered solution that analyzes real-time buying signals to help sales teams identify the best prospects for immediate outreach and provide messaging for timely engagement. The new solution builds upon Nooks’ AI Sales Assistant Platform (ASAP) while addressing one of sales teams’ most time-consuming challenges. The platform automatically […]
Alta, a provider of AI-powered revenue workforce solutions, has raised $7 million in seed financing and officially launched out of stealth. Entrée Capital and Target Global led the round, while angel investor Ben Lang and others provided additional financing. Gavin Patterson, former President and Chief Revenue Officer at Salesforce, Nir Goldstein, Operating Partner at Greenfield […]
Demandbase has launched Agentbase, a system of connected artificial intelligence (AI) agents designed to help accelerate B2B pipeline growth. Organizations can reach their growth goals by weaving AI-powered automation and trusted data insights into their unified account-based go-to-market (GTM) workflow. Built on flexible, open architecture, AI agents surface high-value accounts and buying groups to pinpoint actions […]
A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have helped automate repetitive tasks, increasing their capacity. As a result, Gartner predicts that 10% of sellers will leverage time freed up by AI automation to covertly work multiple jobs by 2028. These and other recent predictions add a new […]
As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation — with demand gen casting a wide net while ABM focused on personalized engagement — is now converging. Sarah Chen, VP of Marketing at a mid-sized B2B tech company, summed up the […]
Goldcast, an AI-powered B2B video content platform, has announced the promotion of Kelly Cheng to Chief Marketing Officer (CMO) and Lauren Creedon to Chief Product Officer (CPO). The appointments come as the company aims to drive growth after being featured in Business Insider’s 2025 list of startups expected to achieve unicorn status. About Goldcast’s New […]
At a time when many B2B marketing teams are focusing on automation and scale, a select few are balancing scale, strategy and creative excellence. It is these select few that are leading the industry forward, breaking new creative boundaries and unlocking new opportunities for other marketers walking in their path. And many of these brands […]
Day 2 of B2BMX featured three keynote addresses, all jam-packed with invaluable insights and tactical takeaways to support B2B marketing and sales teams. Demand Gen Report pinpointed five breakout quotes from these sessions and explored their alignment to recurring themes and pain points. “Millennials are the new decision-makers.”– Neil Patel, NP Digital During his keynote, […]
Pipeline 360 has partnered strategically with global B2B content services specialist, The Expert Network to create a fully managed Demand-as-a-Service (DaaS) solution. This new joint solution combines Pipeline360’s Branded Demand services and The Expert Network’s content and creative services to support clients’ end-to-end demand generation needs, from strategy and execution to performance measurement. “Today’s B2B […]
How can B2B executives, especially those in sales, use artificial intelligence (AI) effectively — but without using it as a crutch? This was the top question answered by Roderick Jefferson as he kicked off B2B Marketing Exchange West in Scottsdale this week. Jefferson, an author with more than 20 years of sales enablement leadership experience, […]
SalesboxAI, a provider of AI-driven B2B marketing and sales solutions, has launched a new AI-powered solution designed to help businesses identify anonymous web visitors, uncover entire buying groups and engage them with personalized conversations. SalesboxAI Agents combines AI and intent signals to help sales teams go beyond traditional web tracking. They not only identify anonymous […]
Nooks and LeadIQ are bringing mobile data validation and enrichment capabilities to the Nooks AI Sales Assistant Platform (ASAP). Through this new partnership, the companies are helping sales teams improve connection rates by providing streamlined, automated verification and expansion of mobile contact information. The integration leverages Nooks’ AI-powered technology to identify contacts with incomplete or […]
If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled the majority of the buyer journey; today, buyers are more informed and independent, navigating much of the journey themselves before ever engaging with a salesperson. […]
Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not only drove growth, but did so in a measurable, cost-effective way. Enter Cognitiv, an advanced AI-powered advertising platform tapped by Arm Candy, Industrious’ agency partner. With Cognitiv’s deep […]
Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams. Like many vendors, the company is emphasizing its AI capabilities, all aimed at improving seller productivity, performance and security. Key updates include: Mobile app enhancements that facilitate workflows while reps are on the go. Now, sellers can […]
The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers increasingly use digital touch points, from search to social media, to research and compare possible solutions, the onus is on marketing teams to be visible across these channels. But how are B2B marketers overseeing advertising, communications and […]
Sales reps spend up to 40% of their time prospecting, leaving them with minimal time to build meaningful relationships with prospects. Lusha has launched a new AI-powered feature designed to help sales teams enhance their prospecting capabilities and tackle this gap head-on. AI Recommendations automates key sales tasks, including prospect discovery, data enrichment and outreach planning, so […]
To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have key predictions and actionable insights to help you overcome obstacles and establish your brand as a leader in digital marketing. With these insights, you’ll have what you need to make better decisions and see real results this year. Staying […]
As a world-class public research university, Penn State is dedicated to creating a positive environment for students, faculty and staff. During the COVID-19 pandemic, the university had to rethink and reimagine its communication systems to keep pace with surges in safety-related inquiries. Although the institution had a cell center specifically for the situation, team members […]
A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands of social media posts, the company has distilled actionable insights to help marketing and sales teams optimize content strategies to support both engagement and lead generation goals. Key Insights for Engagement and Lead Generation To Link […]
Vidyard a video messaging and asynchronous communications platform, has launched an agentic solution that creates and distributes personalized video messages for sales. The latest addition to Vidyard’s AI-led offerings, Video Sales Agent is generally available to all Vidyard Business Plan customers. Using the solution, reps can have timely and impactful interactions with prospects at every […]
The 2025 marketing predictions are in, and the trends for the rest of the year are unmistakable: Organizations will need to restructure as they attempt to harness the power of gen AI, innovate their go-to-market strategies and create more efficiencies, as: More than two-thirds of CMOs believe organizational restructuring is becoming a necessity; Marketing leaders […]
Medigap Life is one of the nation’s top insurance agencies that focuses on Medicare insurance products. Thousands of individuals and families work with the company’s highly specialized agents to compare and purchase health insurance from leading insurers such as Aetna, Anthem, Humana, United Healthcare and WellCare. Because the core of Medigap Life’s business hinges on […]
Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have cracked the code. In a recent episode of the B2B Marketing Exchange Podcast, she shared insights from her decades of experience at the forefront of the industry. One of the key themes Elliot discussed […]
What’s driving the next wave of website experience? It should come as no surprise that automation and personalization are at the top of the list for 200 marketing leaders in the U.S., Canada, UK and Australia. Sitecore surveyed these executives, who work for organizations in financial services, manufacturing, technology and other sectors, to identify the trends, priorities […]
Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in the Netherlands. The agreement, set to close this month, will enable Reach Supreme’s existing customers to transition to Sopro’s multichannel outreach platform so they can use its portfolio of technology, personalized outreach capabilities and service offerings. “Shortly […]
Sales professionals today find themselves navigating a dynamic and ever-changing landscape. Platforms like LinkedIn’s Sales Navigator act as a trusted guide, helping teams identify prospects, establish connections and uncover new opportunities. It’s a foundation that many rely on to chart their course in the complex world of sales. Yet, in this fast-paced environment, foundational tools […]
LocaliQ, the digital marketing solutions business of Gannett Co., Inc., has launched Dash by LocaliQ, a SaaS lead management solution that includes AI agents, advanced automation capabilities and AI-powered reporting. Dash’s new capabilities are the latest additions to LocaliQ’s proprietary AI marketing platform, which aims to drive efficiency, eliminate manual tasks and enhance customer experiences. […]
“Sales processes have become overcomplicated and with so many administrative and complex tasks required, sales teams are struggling to find the time needed for effective and meaningful customer communication,” said Rob Tarkoff, EVP and General Manager of Oracle Cloud CX in a statement. “The new AI agents and generative AI capabilities within Oracle Cloud Sales […]
Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing and sales tech company Banzai International, Inc. Financial terms of the deal were not disclosed. Powered by artificial intelligence (AI) and an open data architecture, Act-On Software has focused on providing marketing software that makes teams more […]
Plumbers play an essential role in building construction: They’re responsible for a key piece of critical infrastructure. In an emergency — a pipe bursts or a sewer backs up — you want an expert who can quickly troubleshoot and fix the issue. An architect, on the other hand, addresses the big picture. They’re more strategic […]
Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted by large tech and professional services firms, ABM has evolved into a mainstream B2B strategy embraced across industries. Rob Leavitt, a Partner at growth consultancy Momentum ITSMA, has been at the forefront of this journey for the […]
Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help bring Bombora’s syndicated B2B audiences into Audigent’s suite of curated private marketplaces. Bombora’s B2B advertisers can now use Audigent’s curation solutions to better target their programmatic advertising campaigns to the buyers (and committees) who are most interested […]
As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the most significant transformations. And with the rise of autonomous AI, in particular, many businesses are turning to AI-driven tools, such as conversational agents, to streamline customer interactions and improve service efficiency. The integration of AI into […]
ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers accelerate revenue growth for GTM teams. Reported benefits of the continued collaboration helps users: Set up automations that push ZoomInfo’s key buying signals over to Salesloft, where Rhythm assigns the next best action and then uses Salesloft’s […]
New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to balance data and tech excellence with a genuine connection to their customers. These findings were uncovered in “Unleashing Growth: What B2B Marketers Are Doing To Stay Ahead,” which dubbed this cohort as “Growth Gurus.” […]
At the heart of almost every B2B lead generation campaign sits gated long-form content. From white papers to reports, E-books to expert guides, marketers drive leads into the sales pipeline by gating the assets they’ve worked hard to create. And they’re not alone: Content gating has long been the way to convince prospects to part […]
Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing comprehensive audience insights, content analytics and profile management to the Contentstack platform. Specifically, Contentstack plans to provide its users with: Real-time engagement data and audience insights for both known and unknown visitors; The ability to create audience […]
In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to an actual tool with real impact, Corbett Drummey, VP of Brand Collaboration for creative technology provider Lightricks, explained that organizations are now focused on the […]
There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in AI’s creative capabilities, while only 33% of entry-level professionals said the same. These findings were revealed in “The State of Generative AI in Marketing: Executive Leadership in the AI Revolution,” a survey report fielded by creative technology provider Lightricks […]
If you’re keeping up with the generative AI trends, you’ve no doubt seen the recent explosion in “agentic AI” — AI agents that can autonomously interact with customers. These agents can scale to meet the most dramatic spikes in customer demand, instantaneously learn new products, understand intent and serve as proactive brand advocates. Working as […]
Marketbridge, an integrated growth consultancy and marketing firm, completed its first EMEA acquisition by incorporating April Six, a global marketing and PR group, into its portfolio. Through the acquisition, Marketbridge plans to accelerate the delivery of data-driven strategies to its clients. Specifically, the company will leverage April Six’s technology and science operations in the U.K. […]
Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding the right resources can be a challenge. To make it easier, we dove into our analytics and compiled a list of our five most-read articles, which offer a snapshot of the topics resonating most with B2B professionals. […]
Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of podcasting and videos to businesses. Now, his position has shifted from education to adoption, as he helps marketers turn podcasting from a “passion” project into a legitimate marketing channel. To help marketers better understand how they can […]
In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the top five articles that received the most hits revolved around enhancing sales strategies. With a focus on technology and AI, here’s some of the advice […]
With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top investment areas in 2025 include social media advertising (61%), AI tools (60%), video (53%) and podcast advertising (50%). Additionally, 64% of respondents plan to take a B2C approach by advertising in consumer-facing spaces like TikTok and […]
Jasper, an AI marketing platform, expanded its product suite with the launch of Jasper Studio, which seeks to design and deploy AI apps and workflows. As part of the release, the company introduced: A no-code App Builder that seeks to connect relevant data sources and configure prompts specific to each application while also helping marketers fine-tune […]
An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption — and just 42% monitor employee satisfaction, new research revealed. The survey — fielded by revenue intelligence provider Gong — explored how this divergence underscores a broader challenge: Confusion about where AI can deliver the most […]
On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of users have signed up, canceled and then resubscribed to the same streaming provider. At first glance, this looks disastrous — 50% attrition rates would keep any SaaS provider up at night. It’s easy […]
Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from more than 1 trillion monthly interactions and 36 billion B2B site visits — to help sales teams identify and prioritize accounts most likely to be […]
Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and expect even growth in 2025. In an unexpected turn of events, these higher allocations don’t necessarily come with loftier goals, as 51% of practitioners faced less ambitious KPI demands. These findings were revealed in “The Marketing Spend […]
Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented by event management platform RainFocus — also highlighted the importance of an event swag strategy and explored generational differences in event attendance. Specifically, 77% of […]
MediaRadar, an advertising intelligence platform, launched AI Outreach Writer, a generative AI solution designed to help media-selling and marketing teams scale and personalize sales sequences with ad intel recommendations across target prospect and client account lists. The generative AI solution seeks to scale ad intel recommendations by leveraging data spanning 250 billion dollars in media […]
Businesses still rely on phone calls to drive higher conversion rates, better profit margins and stronger customer relationships. However, the difficulty lies in effectively linking these positive outcomes to marketing efforts, particularly when it comes to offline marketing campaigns and initiatives. Offline marketing channels, such as print ads or direct mailers, can be challenging to […]
Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to a company’s financial performance — but nearly half of all employees and 63% of CEOs struggle with empathy. According to Ignite 360’s Rob Volpe, a self-proclaimed Empathy Activist, this deficit likely stems from a […]
The most visited websites share personal data with an average of 17 third-party advertisers in the U.S. — and 76% of the most visited websites in the U.S. do not honor CPRA opt-out signals. These findings where revealed in the “2024 State Of Website Privacy Report,” which was published by privacy solution provider Privado.ai. As […]
Marketers, we have an AI problem: But it’s probably not the one you’re thinking of. While we’re busy debating whether AI will steal our jobs (spoiler: 64% fear it will), we’re missing the real issue. We’re treating AI like a fancy spell-check when it really has the potential to become a secret weapon in the […]
Following TechTarget’s definitive agreement to absorb Informa Tech’s digital businesses, the two companies debuted as Informa TechTarget. Through the unification, the company seeks to bring together insights, expertise, audience scale, intent data, specialist content and go-to-market (GTM) services for B2B technology vendors. Specifically, the company plans to offer: Intelligence and advice from more than 750 […]
Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect across an organization that impacts revenue, customer satisfaction and operational efficiency. According to Sara Williams, VP of Sales for account-based go-to-market platform Demandbase, “poor alignment […]
More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research revealed. According to the “2025 Tech Trends Report” — fielded by B2B software and services reviews platform Capterra — more than half of businesses with regretful software purchases describe the financial impact as “significant” […]
As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, a shift that suggests we’re moving away from the traditional content strategies that have dominated for years. As marketers, we’ve been conditioned to churn […]
Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating insights and driving actions to achieve greater revenue success. Specifically, the company introduced: AI Brief, which reportedly allows users to choose from predefined templates or create custom templates based on account and deal history; and AI Scorecard […]
If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit they’re overwhelmed by content, and 54% feel like much of it is just disguised sales pitches — ouch. So, what’s the secret to standing out? It might be time […]
Bizzabo, an event management software for B2B conferences, introduced Event OS Copilot, an AI-powered, interactive guide designed to help users explore product walkthroughs, chat with support and ask questions within the Bizzabo platform. Event OS Copilot AI was reportedly trained on all Bizzabo’s Knowledge Base articles, product videos and imagery, and then condensed into conversational […]
Privacy policies have long been used by businesses to describe their data collection and processing practices to consumers. Despite these policies, a whopping 93% of consumers are concerned about the security of their personal information, and 92% believe that companies often prioritize profits over data protection. The problem is that people reading privacy policies are […]
Salesloft, a revenue orchestration platform, released a Command Center to extract and analyze sales data. The Command Center leverages Conductor AI — Salesloft’s proprietary AI engine — to help revenue leaders keep track of sales data and visualize insights in one place. As part of the release, the company introduced three new AI assistants: Objection Handling, […]
Tribble, an AI request-for-proposal (RFP) tool, integrated with Box, an intelligent content management (ICM) platform, to help clients leverage the Tribble AI Agent to access and synthesize their unstructured stored data. The collaboration seeks to help users: Connect multiple data sources and automate retrieval to help deliver timely and actionable insights without manual searches; Ask […]
Terminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company. The newly combined entity will operate under the DemandScience brand and work to position itself as a global B2B revenue marketing company. With the goal of providing users with an account-based experience platform and omnichannel solutions, reported benefits of the merger […]
Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation — and now it’s time to talk B2BMX West! The flagship event is taking place at The Phoenician Resort in Scottsdale, Arizona from Feb. 24 to 26, and the team’s wasting no time […]
Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% believe that content is boring and uninformative. As businesses strive to cut through the digital noise and better engage prospects, nearly 40% of practitioners are planning to increase their investment in advertising solutions. With that in mind, […]
Exclaimer, an email signature management solution, revealed a new integration with HubSpot designed to help marketers leverage email signatures for personalized, data-driven communication. The collaboration seeks to align signature content with HubSpot contact lists to assist marketers with: Applying specific signatures to designated HubSpot contact lists; Tailoring email signature content and calls-to-action for different recipient […]
Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve always gotten.” And yet, business leaders often forget this truth as they head into planning for a new year, whether it’s due to confining strategic direction or the comfort of familiarity. Other times it’s because of budget […]
Openprise, a revenue operations (RevOps) data automation provider, released AI-agent Factory, a set of new AI capabilities designed to help businesses build and inject AI across their processes and workflows. Built into the Openprise RevOps Data Automation Cloud, AI-agent Factory reportedly features: Security and compliancy via embedded models; Embedded AI that seeks to seamlessly add […]
B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) platform Demandbase — highlighted how marketers must embrace automation, integrate cross-channel campaigns and prioritize privacy-first approaches while maintaining the flexibility to adapt to evolving technologies and buyer expectations. Specifically, […]
Salesloft, a revenue orchestration platform, named Vidyard, an online video platform, as its preferred video partner to help Salesloft users incorporate personalized video messages into their email workflows. Through the partnership, the companies plan to help sellers create unique buyer experiences through personalized interactions and scalable workflows. Key features of the collaboration include: Recording and […]
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact. Given these self-service and anonymous tendencies, it’s imperative that marketers leave one-size-fits-all planning in the past and instead focus on models that will help them more accurately engage […]
B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to unify, streamline and automate the workflow to generate more efficiencies and higher ROI. This degree of predictability and measurability has become critical in today’s marketing environment. With the advent […]
Outreach, a sales execution platform, revealed an integration with Clay, a data enrichment company, designed to help go-to-market teams drive growth across outbound, inbound, expansion and retention initiatives by consolidating and enhancing data enrichment. According to the companies, users will be able to access Outreach actions within their Clay workspace to: Create and update prospects; […]
Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B marketers capture, organize and govern lead data across multiple channels. These new features reportedly equip enterprise marketers with the tools needed to manage lead data from diverse sources. According to the company, the release seeks to help marketers: […]
If there’s one thing I love, it’s an extended metaphor — and the holidays provide ample excuses to churn them out. For the first conceit of the season, I’m drawing a parallel between target audiences and trick-or-treaters: Just like kids plot the perfect candy route and look for houses with the best treats, prospects are […]
Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the anticipated transition towards a cookie-less web. Instead of removing these cookies altogether, Google aims to empower users by allowing them to make informed choices about their browsing activities — showcasing the company’s intent to offer a […]
Nearly half of high performing teams consider demand generation a strategic initiative that helps drive growth, new research from Activate Marketing Services revealed. The “2024 State Of Demand Generation” report focused on the strategies and tactics working in B2B demand generation, as well as what separates higher-performing teams from their lower-performing counterparts. When asked how […]
Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable teams to accelerate campaign ideation and activation, as well as build custom AI applications. Built on top of Treasure Data’s CDP, the Framework includes features such as: An AI Marketing Copilot, which is designed to build and enhance audience segments, generate insights, analyze data, […]
I have good news and bad news: The good is that the “2024 Account-Based Marketing Benchmark Survey” is officially closed and on its way to my design team as we speak! The bad news, however, is that you’ll have to wait one more week before accessing all the insights. But don’t worry: I’m happy to […]
OneMagnify, a data science-driven marketing solutions provider, acquired Emodo, a connected TV (CTV)-first advertising marketplace, to help OneMagnify clients leverage AI-driven programmatic marketing to deliver highly targeted, personalized campaigns. Emodo’s CTV and native ad formats seek to capture attention and drive engagement, while OneMagnify’s data-driven insights help inform understanding of target audiences and optimize campaigns […]
SundaySky, an AI-powered video platform, released an AI image generation feature as part of its AI Copilot assistant to help simplify video creation for users. With the new solution, users can reportedly create custom visuals for their videos with generative AI or ask AI Copilot for assistance in creating imagery to match their messaging by […]
When used as part of a unified, multichannel account-based marketing (ABM) strategy, content syndication is a potent tool for B2B marketers to amplify reach, strengthen brand visibility and generate valuable leads. By maximizing the distribution and impact of content across various third-party channels and platforms, this targeted approach increases brand awareness to a wider audience […]
Madison Logic, a digital account-based marketing (ABM) activation platform, integrated with Gong, a revenue intelligence provider, to help enhance cross-functional revenue team collaboration and workflows by connecting Madison Logic’s insights and account activation into Gong’s revenue intelligence. With the goal of streamlining account engagement, key benefits of the partnership reportedly include: Account summaries, buyer persona […]
Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer expectations. The days of rigid, one-size-fits-all planning are gone — today’s successful teams are focused on speed, agility and responsiveness to stay ahead of the […]
Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the hype. While I believe that all businesses should be planning for the AI revolution, premature implementation is the biggest mistake I see many brands make, often leading to a loss in capital, disappointment from stakeholders or, in […]
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed. According to the “2024 Buyer Experience Report” — fielded by 6sense, an ABM platform powered by revenue AI — the anonymous research phase is now the […]
Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ emotions and what influences their decision-making. The answer lies in the psychology behind their actions, otherwise known as behavioral science. At the B2B Marketing Exchange East event, Shirin […]
The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success and meet their yearly goals, new research revealed. This information was uncovered in the “H2 2024 State of B2B Pipeline Growth” report, which was conducted by Pipeline360, Integrate’s media business. One […]
Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales teams with comprehensive accounts insights. The Dashboard is an AI-powered advanced analytics engine that seeks to analyze first-party content engagement and consumption to generate an account score and account intent. The account score, which complements third-party data platforms, […]
The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker Pam Didner hosted the first keynote of the week with her Campfire-style session, “Supercharge Your Lead Generation With AI,” which outlined ways to optimize existing processes through AI. Didner started off by sharing how the rise of […]
It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, Neil Patel took the keynote stage to highlight some of those hurdles. He started by acknowledging one of the elephants in the room: The perceived differences between B2B and B2C buyers. “B2B […]
The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s interest through their online behavior. Instead of simply gathering this data, marketers need to turn their focus toward signal-based marketing, which transforms intent data into strategic […]
Day two of the B2B Marketing Exchange East event was all the nitty-gritty of account-based marketing (ABM), with experts and practitioners breaking down strategies to make ABM not just a buzzword, but a reality. From detailed discussions on aligning sales and marketing to exploring the power of personalization at scale, attendees dove deep into the […]
The two best times to engage B2B buyers are over the weekend and at the beginning of January, complementary research reports recently revealed. The two reports — one conducted by ZoomInfo and the other by DesignRush — revealed the fluctuations in B2B buying behaviors, with a focus on the optimal time of the week to […]
Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip sellers with more precision, insights and speed. Additionally, the company reimagined its brand in favor of a sleeker, cleaner and more tech-forward look. For its part, Demandbase One was created to help unify data across the GTM […]
The agenda for B2B Marketing Exchange East (#B2BMX East) is already jam-packed with keynotes, breakouts, workshops, roundtables and more, the #B2BMX Team worked diligently to ensure there’s something for every B2B marketer to dive into. And guess what? They’re just added some new, last minute sessions! Here’s a sneak peek of what to expect: Campaign […]
The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky waters to delineate between the two strategies. While ABM was once seen as a hyper-targeted, sales-driven strategy while demand generation was the broader awareness builder, the two have started to intermingle to the point where it’s hard […]
As digital-first — aka Millennial — buyers upend the traditional notions of the buyer’s journey, they’re bringing new procedures. Specifically, this includes setting the bar high for customized outreach while still preferring to operate in stealth. With that in mind, companies need to refine their inbound and outbound strategies to engage with this elusive cohort. According […]
Workday is designed to unite finance and HR on a single AI-driven platform to help empower people, enable fast decisions and ensure flawless operations. The company features more than 10,000 employees. The Challenge Workday was looking to increase the conversion rate of its mid-market and enterprise accounts, with the hopes of increasing ACV from $25K […]
Looking beyond numbers, an organization’s C-suite is a strong indicator of how a business will perform. When the company’s leaders are cohesive, they set the workplace’s tone and determine what success looks like. In fact, high-performing companies are more likely to have a C-suite that spends time building cohesion through team building and developing the […]
Wistia, a video marketing platform, partnered with Adobe Podcast to integrate Adobe’s AI-powered Enhance Speech into the Wistia video editor. Enhance Speech is designed to help automatically improve audio clarity and reduce background noise for remote interviews, presentations and podcasts. Wistia seeks to provide robust video creation to help businesses achieve professional-quality sound right from their computers, while Enhance […]
The most consequential number in sales is 40, as it’s crucial for capturing the immense impact and importance of prospecting: 40% of salespeople agree that prospecting is the most challenging part of sales, yet sales prospecting can also increase conversion rates by up to 40%. Sales prospecting is tough, but the payoff is substantial, making […]
Nimble, a relationship-focused CRM, released an Email Sequence Automation feature, which seeks to integrate the recently launched Email Sequences with existing functionalities such as Web Forms, Webhooks and Workflows. Specific benefits of the newly unified solutions reportedly include: Industry-specific email sequence templates tailored to various departments and industries; Automated engagement across departments; Assistance for the entire […]
We’re in the final stretch before the B2B Marketing Exchange East (#B2BMX East) kicks off, and the anticipation is through the roof! In just two weeks, marketing and sales professionals from across the country will gather in Alpharetta, GA, from Oct. 1-3, 2024, for an event packed with insights, innovation and networking galore. With sessions […]
The best time to connect with prospects, customers and colleagues via email is during the winter months, specifically right after the new year. New research revealed that out-of-office (OOO) reply rates dropped to 1.1% in the second week of January, while the winter stretch — spanning mid-January to mid-March — cumulatively saw an OOO reply […]
Sellers who effectively partner with AI tools are 3.7X more likely to meet quota than those who do not, a new survey revealed. “Portrait of the New High-Performing Seller” — fielded by Gartner — queried more than 1,000 B2B sellers from January through March 2024 to understand what skills are needed to excel in the […]
As artificial intelligence (AI) becomes more commonplace in businesses across all industries, 76% of B2B marketers are optimistic about AI’s future role in supporting their professional activities — while 83% believe AI won’t replace areas where the human factor is key. As practitioners leverage AI to enhance their existing workflows and augment customer experiences, they must foster […]
At the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on the pair’s “9 Cs” framework, where the customer is at the center of every decision. The workshop will provide an in-depth exploration of each “C” along with critical […]
Goldcast, an AI-powered video campaign platform, built Brand Voice, a new feature designed to create custom voice profiles with the goal of generating publish-ready content in a brand’s specific tone and voice. To create a Brand Voice profile, Goldcast explained that users can upload their brand guidelines or other marketing materials, which are then analyzed for […]
Amplemarket, an AI sales copilot, launched Duo, an AI product designed to serve as a personal sales assistant by offering business insights, conducting research, creating workflows and guiding reps through pipeline. According to the Amplemarket, Duo is trained on “extensive” business data and powered by CRM insights to help sellers pinpoint which accounts to focus on, […]
As it grows more difficult to stand out in an overcrowded marketplace, marketing leaders’ roles are harder than ever: Brands now face the dual task of not only personalizing content but also producing it at unprecedented scales. Consumers are demanding more tailored experiences, and the volume of content required to satisfy these expectations is staggering. […]
The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead nurturing initiatives needed improvement, while just 26% thought they were average. This marks a noticeable shift from 2023, when just 40% thought their strategies required work and nearly […]
Vidyard, an online video platform, released new capabilities for its AI Avatars, which are designed to help teams create hyper-realistic, personalized video messages. Originally released in April 2024, the solution seeks to streamline video creation by helping users generate videos in their likeness from a written, audio or AI-generated script. The new features include: Script […]
Databook, a provider of AI-powered account intelligence for enterprise sales, unveiled DatabookGPT, a new suite of generative AI capabilities and integrations that seek to boost sales performance and productivity. DatabookGPT is designed to help provide enterprise sellers with access to trusted and accurate insights into each account’s business health and strategic priorities, alongside proactive guidance […]
While weekdays were traditionally prime time for B2B engagement, new research indicated it might be wise to prioritize weekend engagement instead. According to a new survey by DesignRush, there was a 23% surge in B2B weekend traffic — signaling in a fundamental shift in buyer behavior. The study — which analyzed 950,000 U.S.-based search queries across […]
Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, teamed up with the goal of transforming event lead management for marketers. According to the companies, the partnership will: Allow existing Integrate users to leverage the company’s platform for event marketing; Provide “enhanced” compliance and security by unifying Integrate’s lead validation, standardization, de-deduplication […]
Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected at more than $20 million. This unprecedented growth, fueled largely by industry shifts toward E-commerce, is still growing: Nearly 900 B2B marketing decision-makers have indicated they expect an overall marketing budget increase. However, these budget increases are accompanied by […]
CallRail, an AI-powered lead and conversational intelligence platform, revealed a new integration with Typeform, a form-builder and conversational data collection platform, to help mutual customers unite form creation with attribution tracking. The integration will reportedly help practitioners: Attribute Typeform form fills directly to marketing efforts, as well as consolidate Typeform leads with inbound calls and texts […]
Marketbridge, a growth consulting and marketing firm, launched a new consultancy “powerhouse” that incorporates the specialties of five firms — COMM, fama PR, Intelisent, MarketBridge and Quarry — with the goal of offering integrated, end-to-end growth services. The new consultancy’s services include: A go-to-market team, which reportedly operates with a needs-based, data-driven approach to help deliver […]
Champion, an AI-powered customer advocacy platform, closed an oversubscribed $3.3 million seed founding round. The company plans to leverage the capital to improve its platform to help businesses identify and activate their hidden customer advocates. Champion is designed to help marketing, sales and success teams build trust and drive measurable growth through referrals, references and […]
There’s a lot of innovation surrounding B2B Marketing Exchange East: A new name and location, and for the first time ever, the event is book-ended by two days of immersive Workshops for All-Access pass holders! These intimate, hands-on discussions will be led by some of the industry’s greatest and most creative minds who will teach attendees how […]
Consensus, an enterprise demo automation solution, acquired ReachSuite, a full-funnel live product demo company, to help better inform and build customer conversations and relationships. Consensus plans to leverage ReachSuite’s offerings to help provide a new depth of buyer intent insights for every demo, with the goal of unifying each platforms’ offering into a product experience […]
There was once a time when sales reps took the lead on B2B sales — but today, buyers are in the driver’s seat. Modern buyers come to the table more informed than ever and expect outstanding experiences throughout the purchase journey, and they won’t hesitate to look elsewhere if their expectations are unmet. Sales reps must […]
Dentsu, an integrated marketing solutions and agency services provider, published its fourth annual “Superpowers Index,” which seeks to uncover the real drivers behind B2B buying decisions. According to the company, the study — which includes more than 14,000 individual buyer interviews and covers more than 25,000 in-depth buying experiences — uses a single metric that captures overall […]
Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly in its “buzzword” days. With studies showing that 94% of B2B marketers are building ABM programs despite not understanding what it actually means, Cosby plans […]
Effective SEO strategies hinge on a robust foundation of user-centric content — and when practitioners can create in-depth, informative pieces that address user needs, remove friction and demonstrate subject matter expertise, they can significantly boost search rankings. However, SEO is growing increasingly difficult due to low search volume for niche keywords, technical challenges and a […]
As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries. While targeting all members of the buying committee simultaneously and treating accounts as a whole is important, committees are still made up of individuals with unique […]
Contentful, a composable content platform, signed a definitive agreement to acquire Ninetailed, a structured content personalization and experimentation platform, to offer Contentful customers a scalable, AI-driven personalization solution. The combined offering seeks to leverage the power of composability, an API-first architecture and generative AI to help customers identify, select, experiment and analyze personalized experiences across […]
When it comes to AI adoption, 81% of sales teams are either experimenting with or have fully implemented the technology. While that implementation generally comes in the form of ChatGPT and similar tools, those large language models don’t allow salespeople to go much deeper than templated messaging. Considering how profoundly complex B2B selling is and […]
It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized and they’re faced with a CFO that’s tightening the purse strings. At the B2B Marketing Exchange East (#B2BMX East), Jeanne Hopkins, SVP of Growth & Strategy at revenue marketing consultancy The Pedowitz Group, will tackle this common […]
The board meeting is a unique quarterly ritual that can often frustrate CMOs — while 94% of CMOs attend board meetings, two-thirds participate in less than half the meetings. Despite bringing considerable value to a company, it’s challenging for these leaders to communicate their value and marketing’s contribution to success. Due to these factors, CMOs […]
AnswerRocket, a provider of generative AI-powered analytics, and Kantar, a marketing data and analytics company, formed a go-to-market (GTM) partnership designed to deliver tailored generative AI solutions to help businesses decrease the time required for data analysis. Through the partnership, Kantar will leverage AnswerRocket’s platform to help joint clients create custom generative AI assistants ingrained with […]
Outreach, a sales execution platform, released suite of new features designed to help sales and account management teams improve collaboration, gain full lifecycle visibility and better take timely, relevant actions that lead to account growth. Specifically, the new additions to Outreach’s platform include: Display product licensing and usage data directly within Outreach (including competitive and […]
Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating and empowering our clients along the way. In that spirit, let’s identify and correct the most persistent misconceptions about A/B testing in email […]
Last year, 64% of workers felt obligated to participate in post-work functions, with more than half resorting to excuses to skip or leave the event early. Dubbed “the happy hour killer,” Gen Zers are known for prioritizing a healthy work-life balance. As this demographic is projected to comprise 58% of the workforce by 2030, organizations […]
Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM) teams. Founded by former Eloqua and Triblio executives, Tiga.ai seeks to reinvent GTM by leveraging generative AI to amplify 1:1 human-centric selling. In an exclusive interview with Demand Gen Report, Tiga’s CEO Andre Ye revealed that the […]
In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021 Tokyo games. That uptick of viewership is likely twofold: The games are much more accessible across multiple streaming and cable platforms, and remote/hybrid workers have the luxury of watching their favorite athletes during the day (not me, […]
InMarket, a real-time marketing and measurement provider, acquired ChannelMix, a media mix modeling (MMM) and marketing revenue optimization platform, to help bolster InMarket’s data analytics and measurement capabilities. The company hopes the acquisition will accelerate its mission of moving beyond traditional MMM techniques and toward AI-powered, real-time media planning. A key part of ChannelMix’s offerings include […]
AI is more than just the latest buzzword — it’s now a critical component of guiding decision-making in businesses. As leaders increasingly weave AI into their strategic narratives, they’re realizing that their data isn’t up-to-snuff. Running AI with poor data can create unintended mysteries and turn small errors into big blunders — meaning it’s crucial to […]
According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers are planning for budget increases in the year ahead. Still, leaders are facing increased pressure to optimize spending and drive efficiencies, resulting in leaders investing in cross-functional efforts that have an outsized impact on growth. Key insights […]
ON24, an intelligent engagement and webinar platform, revealed an integration with 6sense, a revenue AI-powered ABM platform, that seeks to enable joint users to combine ON24’s first-party engagement data with 6sense’s intent data to help deliver hyper-personalized, engaging experiences at scale. The integration will reportedly help practitioners: Activate ABM across digital channels, including webinars, virtual […]
Despite repeated declarations of third-party cookie deprecation, Google recently revealed it will not eliminate third-party cookies entirely. Instead, the company plans to prioritize user control and privacy over a complete phase-out by allowing users to opt-in or out of sharing their information. The reversal comes at a time where Google reportedly wants to focus on […]
Sybill, an AI sales assistant, raised $11 million in series A funding to expand the solution’s ability to automate administrative tasks and provide deeper buyer insights. The AI assistant seeks to blend conversational and behavioral AI to automate the manual tasks involved in B2B sales. Key capabilities include: Writing call summaries; Cloning a seller’s voice […]
Sales development representatives (SDRs) remain nearly indispensable in B2B sales, as 74% of organizations employ at least 21 SDRs, new research revealed. “Sales 2024: A Revenue Data Analysis” — released by the newly formed Outreach Insights Group, the research division of sales execution platform Outreach — offered a deep dive into the current trends, challenges and […]
Rimini Street, a global provider of end-to-end enterprise software support, products and services, helps provide third-party support for Oracle and SAP software. Additionally, it features partnerships with Salesforce and Amazon Web Services. The Challenge Detrie Zacharias, Director of Global Operations for Data Management, noticed this his data analysts were fielding a wide scope of ad-hoc […]
TechTarget, Inc., a provider of B2B technology purchase intent data and services, released TechTarget Market Monitor, a new market intelligence offering designed to help users plan their product and go-to-market (GTM) strategies. Powered by TechTarget Priority Engine, Market Monitor seeks to provide visibility into current market trends by analyzing purchase research activity at scale across […]
There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that a customer who has a problem resolved satisfactorily may end up more loyal than a customer who never experienced a problem. That concept is backed by research from the Harvard Business Review, which found that 33% of […]
Zilliant is designed to help businesses focus on pricing by managing the entire pricing lifecycle with its data science, cloud-native software. Recently, the company incorporated generative AI into the pricing lifecycle to help enhance user experience and support sales reps. Solution Overview Zilliant’s new features include: Pricing Analytics, which reportedly enable rapid insights into the […]
Like any marketing strategy, businesses are always searching for the best way to interact with their customers — and SMS text messages still proves to be the most effective. Yet, surprisingly, only 35% of brands have a formal text messaging strategy in place. Despite the rise of other B2C communication methods, roughly 61% of consumers […]
The B2B Marketing Exchange, an event series produced by Demand Gen Report, announced Neil Patel, Co-founder of NP Digital and best-selling author, as a keynote speaker at its upcoming and newly reimagined #B2BMX East conference in Alpharetta, Ga. The event will take place Oct. 1-3, 2024 at the Hotel at Avalon, a vibrant entertainment community […]
Pitchit, an AI-powered Lead Qualification as a Service (LQaaS) platform, closed an oversubscribed $2.5 million seed round and will use the funding to expand its AI capabilities, which would include more sophisticated text and voice recognition features and an enhanced integration ecosystem. Pitchit’s LQaaS platform reportedly automates the first 24 hours of manual labor required […]
TrustRadius, a buyer intelligence platform for business technology, debuted its Intent-Driven Leads program, which is designed to harness the power of user reviews and downstream intent data to generate in-market leads at scale. The new program seeks to leverage TrustRadius’s intent data offerings to uncover leads from accounts actively researching technologies on its platform. Buyers […]
Forwrd.ai, a B2B predictive AI platform for RevOps, acquired LoudnClear.ai, a multi-layered conversational AI platform. Through the acquisition, Forward hopes to strengthen its data enrichment capabilities by fueling its predictive models with LoudnClear’s signals. Forwrd.ai is designed to provide organizations with an AI-based data science platform. Through the infusion of LoudnClear.ai’s technology, Forwrd.ai seeks to […]
Trilliad, a growth services provider, acquired Just Global, a b2B marketing agency, to help propel Trilliad’s mission of creating a growth services provider category, which the company hopes will bridge the gap between sales and marketing within global enterprise B2B brands. Trilliad aims to align and optimize the entire buying experience across marketing, sales and […]
Pipeline360, Integrate’s media business, released a flexible display advertising platform that leverages AI and first-party segment technology to help enable customizable account targeting at any stage of the buying journey. The new features will reportedly provide marketing teams with: AI and first-party segments for display campaigns; Custom-fit account lists; and Real-time visibility into campaign performance. […]
CallRail, an AI-powered lead intelligence platform, announced Convert Assist, a new product that seeks to help users personalize conversations and accelerate response times by combining generative and conversational AI. Convert Assist works to bring together action plans, call coaching and smart follow up — all features from the company’s innovation program, CallRail Labs — to: Auto-generate next steps for leads based […]
PathFactory, a content intelligence company, acquired Uberflip, a content experience platform, with the goal of unifying the companies’ complementary features to offer better B2B content intelligence and personalization. Through the acquisition, PathFactory will leverage Uberflip’s platform to help address the growing demand for better buyer journeys at scale. “Today we bring together industry leaders that […]
The chatbot market is growing fast: The industry’s U.S.-based revenue was around $190 million in 2016, and by 2025, it’s projected to become a $1.3 billion industry. But don’t let the explosion of chatbots — aka AI-powered conversational robots — fool or scare you. The limitations of AI are becoming increasingly apparent and consequently highlighting […]
With more than two-thirds of the buyer’s journey conducted covertly, modern buying cycles seem deceptively short. However, the 2024 Buyer Insights & Intelligence Series revealed that marketers have more power to influence decision-making than they know. Although B2B buyers don’t initiate contact with sales until they’re about 70% through their buying journey and, 84% of the […]
Conversive is a digital messaging solution that offers AI features and CRM integrations to help businesses deliver personalized conversations at engagement touchpoints across the customer lifecycle. The platform is designed to turn every messaging touchpoint between businesses and their customers into the best possible outcomes. The company is backed by 15 years of messaging legacy […]
When thinking about useful AI tools for demand generation, AI-assisted data analytics are one of the first things that come to mind. However, analytics and other CMS tools don’t address one of the biggest hurdles in long-tail demand generation: Getting future customers to give you enough information now to ensure your brand is top of […]
There’s a considerable gap between demand generation marketers’ expectations and their goals, as 80% consider getting new qualified leads mission critical — but 50% are still missing their pipeline goals. According to Tony Uphoff, President of demand management platform Pipeline360, this is often because expectations are marred by lack of budget, as well as the ongoing […]
CallRail is an AI-powered lead intelligence platform designed to help all businesses market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions reportedly help businesses track and attribute each lead throughout their marketing journey, capture and manage every call, text, chat and form and use insights surfaced by AI to optimize organizations’ marketing. Back-Of-The-Box […]
Sailes, a developer of AI for sales solutions, released two new capabilities: Digital Labor Live and Real-Time ROI. The solutions seek to break the third wall between humans and AI to allow company leadership to watch Sailesbots work in real-time, while seeing the immediate ROI impact. Both features will live in Starboard, which — according […]
Google recently downplayed the importance of links in search rankings in its updated spam policy, creating confusion and frustration for companies who have heavily invested in link building to grow their business. However, despite Google’s public messaging, much of the current data shows that links remain a dominant ranking factor. In fact, the search engine’s […]
Modern buying cycles are deceptively short — B2B buyers don’t initiate contact with sales until they’re about 70% through their buying journey and, 84% of the time, they already know what vendor they’re going to pick once they surface. With more than two-thirds of the buyer’s journey conducted anonymously, practitioners need to channel their inner […]
91% of B2B marketing leaders anticipate budget increases, which will ultimately increase content production by 3X to 5X, new research revealed. “The Engagement Equation: How B2B Tech Marketers Are Creating & Delivering Content That Captivates In 2024” — conducted by B2B tech communications and content agency 10Fold — revealed how content has become a central driver […]
Nimble is a CRM solution designed for individuals and teams to help enhance relationships, marketing and sales management by nurturing personal and business relationships through email and social networks. Solution Overview Nimble CRM now includes Email Sequencing in its features for existing and new customers. Back-Of-The-Box Details According to Nimble, Email Sequencing helps: Enable lead […]
Typeform, a form builder and conversational data collection platform, released Typeform for Growth, a suite of new capabilities designed to help businesses capture, qualify and convert leads. The capabilities seek to help go-to-market teams create engaging experiences to collect zero-party customer data, automatically enrich responses and harness the power of AI to automate marketing workflows. Key […]
Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as organizations’ efficiency kryptonite, John Eitel, Demandbase’s Chief Sales Officer, and Kelly Hopping, the company’s Chief Marketing Officer, teamed up to write, “Yes, It’s Your Fault: From Blame to Gain: […]
In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B Marketing Exchange Podcast” two weeks ago! This season, we’re bringing you a mixture of episodes that feature on-site recordings from the B2B Marketing Exchange West, as well as net-new interviews with upcoming speakers for the B2B Marketing […]
The surge in artificial intelligence (AI) tools and resources provided marketers with the power to enhance their strategies, improve efficiency and deliver more personalized experiences to consumers. However, they’re tasked with striking a delicate balance between AI innovation and consumer trust, as they have a responsibility to practice transparency when using AI while respecting consumer […]
Luster, an AI-powered predictive enablement technology, entered the market with the goal of delivering practice simulations and skill drills that can help sellers proactively identify and close skill gaps via data-driven insights. Powered by Luster’s proprietary generative AI discourse engine, the technology seeks to revolutionize sales practice, skill mastery and performance by offering features such […]
Kreato, a player in Colombia’s dynamic construction industry, specializes in the development and manufacturing of prefabricated concrete products that mimic nature. The company’s products are designed to enhance the aesthetic appeal and functionality of urban parks and tourist attractions across Colombia, including Bogotá’s Movistar Arena, the Salt Park of Zipaquirá and the Colombo French School […]
PathFactory, a B2B content intelligence marketing platform, released ChatFactory, a generative AI-powered buying agent designed to leverage content intelligence and human-like conversation to help answer buyers’ questions, make content recommendations and create personalized and shareable content libraries. Specifically, ChatFactory seeks to: Provide tailored AI-generated answers, content recommendations and auto-generated customized microsites; Transform static website repositories […]
ZoomInfo is a go-to-market platform designed to help businesses find, acquire and grow their customers by delivering accurate, real-time data, insights and technology to more than 35,000 companies worldwide. ZoomInfo seeks to help businesses increase efficiency, consolidate their technology stacks and align their sales and marketing teams in one platform. Solution Overview ZoomInfo Copilot is […]
TechTarget, a provider of B2B technology purchase intent data and services, teamed up with revenue AI-powered ABM platform 6sense to integrate TechTarget’s proprietary account intent data into the 6sense Revenue AI Platform. The integration will reportedly help users: Identify, prioritize and target accounts that are actively consuming contextually relevant buy-cycle content; Inform better list segmentation […]
Demandbase, a provider of AI-driven account-based go-to-market (GTM), revealed the first release from a series of product development plans with Gong, a revenue intelligence platform. The debut product is an integration that aims to create a targeted people list with Demandbase data that can be added directly into flows in Gong Engage, Gong’s AI-powered sales […]
Gong, a revenue intelligence platform, enhanced its user-trainable AI and concept capture technology AI Smart Trackers through the release of new tools, AI Methodology Playbooks and AI Scorecard Suggestions. Specifically, the new capabilities include: New tools designed to help build workflows, get trustworthy insights and quickly understand what good AI-generated results look like without depending […]
Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty, which is why many organizations have established robust marketing tech stacks complete with automation, conversion optimization, customer data platforms, content management and more. However, digital accessibility solutions remain largely overlooked. This isn’t just a missed opportunity — […]
WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched a B2B solution powered by IBM’s AI and data platform watsonx. The new product — WPP Open For B2B —is designed to reinvent how B2B marketers identify and engage clients and prospects across the buying journey. WPP Open for […]
While I love talking about AI, most discussions become an echo chamber around its pitfalls, ethics and potential that ultimately boil down to a forward-looking, “AI will be mission critical!” As marketers and salespeople exchange their own (yet similar) opinions on the best implementation and uses of the technology, there’s a flood of AI-focused research […]
6sense, an ABM platform powered by revenue AI, and Gong, a revenue intelligence platform, revealed a new integration that connects Gong Engage with 6sense Revenue AI for Sales to help provide sellers with access to buyer intelligence, contact data and predictive analytics. 6sense Revenue AI for Sales seeks to help sellers prioritize in-market accounts and provide buyer intelligence […]
Responsive — (formerly RFPIO) — provides strategic response management (SRM) software to help organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale with the goal of empowering companies across the world to accelerate growth, mitigate risk and improve employee experiences. Solution Overview According to the company, Responsive […]
AffiniPay is an online payment processing solution that seeks to combine technology with exceptional service to ensure a seamless payment experience for businesses. Founded in 2005, the company collaborates intimately with its partners and clients to develop technologies and foster relationships that redefine the operation of professional services businesses with a focus on security, reliability […]
Salesloft, a revenue orchestration platform, revealed new AI-powered signal-based selling capabilities designed to ingest recommended content from conversational sales and marketing platform Drift, customers’ own systems and third-party systems to help deliver a more tailored end-customer buying experience. When high-intent leads or anonymous visitors from high-intent accounts interact with Drift Bionic Chatbots or any Drift-enabled website or […]
CallSine, an AI-driven sales engagement platform, entered the market with its patent-pending CallSine App for enterprise use and CallSine API for sales enablement and CRM systems. The company’s solutions are designed to harness the power of large language models (LLMs) that are “meticulously” trained on a seller’s products, services and key marketing messages to increase […]
Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’ it” tune, the T-Mobile ringtone, the Uber Eats doorbell. B2C brands have mastered sonic branding and deploy it to give them an edge — and it’s time for B2B companies to catch up. Although B2B brands have […]
Movable Ink, an AI-powered personalized content platform, enhanced Da Vinci, its AI-native personalization solution, through the addition of three components: Creative IQ, Messaging IQ and Performance IQ. The new solutions are designed to curate content for each customer to help generate revenue lift and deliver deeper customer relationships. Leveraging an ensemble model approach to AI, […]
Outreach, a sales execution platform, released a suite of new capabilities designed to provide clear guidance, feedback and coaching to sellers and teams. The new AI-driven features reportedly cover various aspects of the sales process — such as prospecting activities, messaging strategies and meeting management — to help managers develop more effective workflows. The new tools include: […]
About B2BMX East Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation. This year, the team reimagined the event with the B2B Marketing Exchange East (B2BMX East), which will take place in Alpharetta, Georgia, from Oct. 1-3, 2024. B2BMX East will explore the innovative strategies and bold ideas that will shape […]
It’s tough to find two more topics that are more top-of-mind for B2B practitioners than artificial intelligence (AI) and go-to-market (GTM) initiatives. As such, the B2B Marketing Exchange East will feature a Pam Didner double feature on day one, as the B2B marketing consultant, writer, podcaster, speaker and author will host two sessions that focus […]
Reclaim.ai is an AI calendar app designed to automatically schedule meetings, tasks, habits and breaks around a user’s existing calendar. The company also issues quarterly productivity trend reports on key industry topics to highlight how teams are optimizing their workweeks in the modern workplace. Solution Overview The company’s Smart Meetings solution seeks to automate meeting […]
B2B deal cycles are moving quickly, as 87% of B2B technology buyers indicated their purchase was completed within six months, according to the “2024 B2B Buying Disconnect: The Year Of The Brand Crisis.” The survey report — published by buyer intelligence platform TrustRadius in collaboration with Pavilion, a community for go-to-market leaders — explored how […]
One key to sales is building strong customer relationships and, while one would expect this to translate directly into an increased focus customer experiences (CX), studies have shown a major disconnect between sellers and the experience. Despite 73% of customers now saying CX is the No. 1 thing they consider when deciding whether or not […]