Informa TechTarget, Salesloft Partnership Focused on Data-Driven Prospecting 

Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline, concentrating on efficiently identifying and effectively engaging prospects in an active buying journey.

The new integration empowers business development representative (BDR) teams to streamline workflows between Informa TechTarget and Salesloft to maximize sales efficiency, including adding active prospects directly into relevant Salesloft cadences immediately as well as automatically pushing them to topically aligned cadences each week

The integration is a solution for the 85% of BDRs focused on outbound prospecting and are wasting precious cycles pursuing cold contacts who aren’t ready to buy.

Meeting Sales Goals Easier

“We help reps hit their pipeline targets by identifying buyers who are actively researching relevant solutions,” said Jillian Coffin, Senior Vice President of Customer Enablement and Strategy, Informa TechTarget in a statement.

“By automatically delivering these active, permissioned contacts into topically aligned Salesloft cadences, we help sellers engage the right people with the right message at the right time so they can convert more interest into opportunity.”

Strategic Benefits

Lesley Renna, SVP of Alliances and Ecosystem at Salesloft, said the integration helps the joint customers “drive higher productivity and conversion rates by automatically adding prospects in an active buying cycle to Salesloft Cadences tailored to the topics that matter most to them.”

Key benefits of this strategic partnership include:

• Precision targeting: Customers can leverage Informa TechTarget’s person-level intent data to confidently focus sellers on buyers who are actively researching relevant solutions.
• Accelerated engagement: Informa TechTarget constantly monitors for new individuals beginning their research journey and automatically delivers these permissioned buyers to Salesloft, drastically reducing the time between intent signals and sales outreach.
• Higher conversion: With Informa TechTarget, sellers get visibility into the needs, pain points, and current topics of interest for each individual buyer so they can personalize every touchpoint, book more meetings, and have meaningful conversations that convert.

TechTarget-Salesloft User Solution

“The combination of Informa TechTarget’s active, permissioned contacts with Salesloft’s engagement capabilities gives sales teams a meaningful advantage,” said Renna

The Informa TechTarget-Salesloft integration is available now to current Priority Engine Sales subscribers at no additional cost. Customers must have both a Priority Engine Sales subscription and a Salesloft license to utilize the integration. To learn more, click here.