Axon’s Abigail Stock Shares Campfire Stories from the Brand Trail at #B2BMX’s Summer Camp

The most memorable times at summer camp is the stories your friends share with about their experiences— and 2025 #B2BMX Summer Camp is no different.

Grab a seat by the campfire on Aug. 13 at 2 p.m. and get ready to hear how a B2B brand earns trust, not just with features and facts, but with heart. In Campfire Stories from the Brand Trail: How Axon Builds Trust Through Storytelling, Axon’s Abigail Stock shares the company’s journey of transforming brand strategy into a storytelling adventure that connects with customers on a deeper level.

In a high-stakes industry like public safety, credibility is everything. But Axon has found that the most powerful way to build trust is by telling real, human stories— those of the people who use their products to protect and serve. Their philosophy, “Our story is their story,” has shaped everything from award-winning documentaries to bold, creative product launches.

Revisit this session a recent B2B Marketing Exchange event that explores how Axon:

• Brings humanity into high-tech B2B marketing;
• Uses emotional storytelling to foster trust and loyalty;
• Crafts experiences that resonate far beyond product specs; and
• Embraces creativity to stand out in a traditionally conservative space.

Whether you’re leading brand strategy or simply want your marketing to spark more meaningful connections, this session will inspire you to ditch the dry slide decks and bring your brand to life through authentic stories.

The Summer Camp Lineup

Set for the week of August 11, the 2025 #B2BMX Summer Camp is a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft. We are tapping into the spirit of our B2B Marketing Exchange to invite attendees to step away from the day-to-day and into an educational and entertaining environment that encourages reconnecting with creativity and exploring the trends, tech, and tactics B2B teams are using in the wild to bring their GTM success to life.

Let’s take a look at our camp schedule to go over the webinars being held with the brightest minds in B2B joining our #B2BMX counselors this summer.

Outplay. Outqualify. Outconvert. Welcome to GTM Island. Join Josh Baez, Sr. Demand Gen Manager at NetLine, as he shares 3 critical skills top teams are using to outplay outdated lead gen, outqualify shallow intent, and outlast the campaign chaos. (Aug. 12, 12 p.m.ET)

Content that’s Lit: Stoking the Fire of Thought Leadership Join Nancie Jung, an experienced B2B marketing leader with over 15 years’ experience in financial services, and Emerald Studio storytellers Alexis Carroll Cline, Director of Strategy, and Kate Walker, Senior Director of Business Development, for a campfire chat designed to help you develop strategic, impactful thought leadership content that lays the groundwork for future success. (Aug. 14 2 p.m. ET)

Exploring A New Terrain Of AI-Powered Productivity. In the Science Corner, we’re replaying one of the hottest keynotes from #B2BMX West as Campfire Keynote Roderick Jefferson unpacks how to use AI as a trail guide—not a crutch—in your sales and leadership journey. (Aug. 11, 2 p.m. ET)

Influence Is the New Outbound Welcome to Arts & Crafts where special guest Counselor Morgan J. Ingram, a 4X LinkedIn Top Voice, will gather attendees around the strategy circle as he teaches you how expert-driven content can pack your pipeline and spark real business growth (no trust falls required). (Aug. 12, 2 p.m. ET)

Cracking the Attribution Code in the ABM Campground  In the wilds of B2B marketing, the buyer’s journey is far from a straight trail. Counselor Nadia Davis will provide a masterclass in decoding attribution for ABM. You’ll learn how to navigate the attribution landscape and connect your marketing efforts directly to pipeline and revenue impact—without getting lost in the data wilderness. (Aug. 14, 2 p.m. ET)

So pack your bags and spend Summer Camp this August with us! Register today for free and be the first to pitch your tent at #B2BMX Summer Camp!