Fullstory Appoints Chad Gold as CFO

Fullstory, a leading behavioral data company, has appointed of Chad Gold as its chief financial officer (CFO). Gold brings over two decades of financial leadership experience in high-growth technology companies to Fullstory, where he will oversee the company’s financial strategy and operations.

Gold will focus on driving the company’s growth, particularly as its scales into the enterprise market. Key to this is the company’s patented technology unlocks the power of quality behavioral data at scale by transforming every digital visit into actionable data and insights.

He will work closely with the leadership team to support Fullstory’s product innovations, including the recent launch of new AI-agent-powered behavioral data solutions.

Fullstory’s Voight on Gold

Scott Voigt, CEO of Fullstory, offered that Gold’s extensive experience in scaling technology companies aligns perfectly with Fullstory’s vision for growth.

“His strategic financial leadership will be instrumental as we continue to expand our offerings and deliver data-driven value to our customers,” said Voigt in a statement. “I couldn’t be more excited to welcome Chad to the team, especially given his deep ties to the Atlanta tech community and proven track record of helping high-growth companies thrive here.”

Latest Strategic Executive Hire

Prior to joining Fullstory, Gold served as CFO at G2, where he led financial strategy, investor relations, and business operations. He previously held the CFO role at Salesloft, guiding the company through rapid growth and a majority investment by Vista Equity Partners. Gold has also held senior finance roles at Rubicon Global, SAP Ariba, and The Home Depot.

Gold’s appointment follows a series of strategic executive hires at Fullstory, including Jason Wolf as president to lead growth and expansion initiatives and Claire Fang as chief product and technology officer – leading the product, design, and engineering teams. These additions underscore Fullstory’s commitment to strengthening its leadership team to support its ongoing growth and innovation, according to company officisl.

“Fullstory is in a prime position to lead the charge in AI innovation, thanks to the unmatched depth and quality of our behavioral data,” said Gold. “Businesses increasingly turn to AI to drive transformation, and I’m excited to contribute to that momentum. Fullstory is expanding its offerings, providing greater access to workforce intelligence and cutting-edge AI capabilities. I’m proud to be part of the team launching these innovations and am ready to start helping businesses turn data into meaningful, measurable outcomes.”