HG Insights Acquires MadKudu, Launches Revenue Growth Agentic Ecosystem

HG Insights is expanding its offerings,  due in part to a recent acquisition.

The California-based company has launched its Revenue Growth Agentic Ecosystem, an artificial intelligence (AI)-driven GTM solution that combines unified data intelligence with real-time agentic activation. The move comes in tandem with the acquisition of MadKudu, a pioneer in agentic GTM solutions.

These two action offers sales and RevOps leaders to take advantage of this agentic ecosystem with their own agents or immediately utilize HG Insights’ pre-defined copilots, according to company officials. The agents leverage HG Insight’s comprehensive Revenue Growth Intelligencem (RGI) Fabric datasets and incorporate an organization’s first-party data.

GTM Planning Powered by AI

Together, HG Insights’ capabilities form the industry’s first end-to-end, AI-augmented GTM planning and automation platform to help drive revenue growth, customer retention, and precise execution across go-to-market teams, said Rohini Kasturi, CEO of HG Insights.

“B2B organizations today want to optimize GTM decision-making, monitoring, and execution but are grappling with siloed data, disconnected tools, and stalled AI pilot initiatives that rarely reach production,” said Kasturi in a statement

Revenue Growth Intelligence

Over the past year, HG Insights has invested significantly in advancing its RGI Platform fueled by AI-driven data repository, the RGI Fabric that offers deep firmographic, technographic, spend, buying center, competitive, and buyer intent data, and integrates first-party data to power GTM analysis.

The newly launched Revenue Growth Agentic Ecosystem offers a modular suite of copilots and agents to support real-time GTM activation across strategy, RevOps, sales, and marketing.

“Our customers ask for GTM intelligence, precision, and speed that seamlessly combines their first-party data with third-party signals, account insights, and buyer behavior,” said Kasturi. “We’re closing the gap between buyers actively researching and sellers ready to engage—connecting the right people, in the right context, at the right time. It’s intelligent B2B matchmaking, at scale, that can accelerate revenue growth and retention.”

MadKudu Acquisition

MadKudu, a strategic platform partner of HG Insights for the past four years, offers a agentic GTM solutions that activate signal-based workflows for effective and efficient selling and marketing. With this acquisition, HG Insights now offers:

• Flexible data integration with first-party data sources, such as Salesforce, Gainsight, Outreach, Marketo, and Snowflake, into HG Insights’ RGI Fabric
• Composable APIs and a no code data studio to streamline agent creation, real-time data analysis, predictive modeling, and model observability
• AI connectivity to power autonomous workflows across Microsoft Copilot, Agentforce, ChatGPT, Perplexity, Gong, and other enterprise AI systems

“We’re incredibly excited to join forces with HG Insights,” said Sam Levan and Francis Brero, Co-Founders of MadKudu. “Over the last several years, we’ve built copilot experiences on HG Insights’ intelligence to help customers prioritize better, act faster, and grow smarter. This partnership brings our shared vision to life—when data is unified and actionable, it becomes the most powerful driver of revenue growth.”

Copilots and Agentic Tools Now Available

HG Insights has several GTM copilots immediately available as part of its Revenue Growth Intelligence platform expansion:

• Market Analyzer Copilot: Empowers GTM teams to readily gain market insights, define ICPs, identify segment opportunity, target and prioritize accounts, and align GTM plans using interactive conversation prompting
• Sales Copilot: Equips sales and customer service teams with daily sales intelligence, buyer intent context, AI-generated account research and briefs, outreach personalization, and next-step action guidance
• RevOps AI-Data Studio: Enables RevOps and analytics teams to build and deploy predictive lead and account scoring, segment and account modeling, and account and buyer signal-triggered responses

Optimize the GTM Journey, from Buyers to Sellers

The additions of HG Insights with TrustRadius and MadKudu is being promoted as offering the GTM strategy to execution disconnect and provides full-funnel intelligence from buyer intent to account selling. With the addition of HG Insights’ Revenue Growth Agentic Ecosystem, B2B technology leaders can optimize their GTM journey.

“With the launch of our Revenue Growth Agentic Ecosystem and the acquisitions of TrustRadius and MadKudu, we’re delivering a composable platform that connects strategy, execution, and real-time action—powered by best-in-class data, AI-driven intelligence, and agentic workflows,” said Rajat Bhatnagar, SVP of Business Operations at HG Insights.