Take the 2025 Demand Generation Benchmark Survey Today

Which content formats do you plan to invest more in through 2026?

How would you describe your current ability to measure campaign attribution and influence?

What best describes your current approach to brand building and demand generation?

Those are just three of the questions being asked in our annual Demand Generation Benchmark Survey that be published later this month. There is still time for you to weigh in on the current market place of B2B marketing.

This yearly survey serves as a key tool for marketers, business leaders, and strategists to recalibrate their efforts and align with emerging trends critical to driving results. By comparing data to that of previous years, Demand Gen Report offers an unparalleled view of what’s working within the B2B market today. Whether you’re exploring ABM (account-based marketing) tactics or experimenting with AI-driven content personalization, the survey sheds light on how leading organizations are navigating the complexities of modern engagement strategies.

Participants influencing the direction of demand generation insights while positioning your organization to adapt and thrive. The more granular the data pool, the clearer the trends that emerge, ultimately empowering B2B organizations to benchmark their strategies against industry standards and reimagine their approaches where necessary.

Demand Gen Report is conducting its annual Demand Generation Survey again to unpack:

• Top campaign channels and tactics;
• Key content formats and experiences;
• Investments in data quality and strategy; and
• Functional requirements and collaborative best practices.

Take the next step in becoming a data-driven thought leader by participating in the survey today! Visit the survey page now. No matter where your team is on its demand generation maturity curve, this report will provide the data-backed perspective needed to make smarter, more impactful decisions.