Zingly.ai generated $10 million in seed funding to launch its collaborative customer experience platform, which seeks to combine generative AI, digital interactions and telephony to help businesses accelerate revenue and build last customer relationships. Zingly is a no-code-low-code platform designed to support service and sales operations for businesses of all sizes while providing hyper-personalization for […]
Although AI has high adoption and integration rates, new research from marketing agency Realm B2B revealed that only a minority of marketing teams are actively utilizing AI to enhance their functions. These findings were uncovered in “AI In B2B Marketing: Lessons From The Frontline,” a research report designed to provide in-depth look into how AI […]
Contentstack, a headless content management system, released “Personalization Reimagined,” a series of innovations design to address long-standing personalization challenges for digital marketers, which reportedly include an over-reliance on IT, generic AI content and manual processes. Specifically, the new features include: Personalize, an A/B/n testing and segmentation engine designed to remove obstacles regarding implementation and operationalization […]
As if the B2B buyer’s journey hasn’t changed enough over the past few years, Gen Z is challenging the traditional notions of the purchasing cycle by embracing multiple identities, ironic marketing and community-based insights, according to “Unveiling Gen Z: What They Want You To Know In Their Own Words.” The survey report highlighted the distinct social […]
Demand Spring is an integrated revenue marketing consultancy that seeks to help marketing organizations scale their pipeline and revenue contributions, and its team includes revenue marketing strategists, content marketers and marketing technologists. Solution Overview Demand Spring’s tailored AI marketing services are designed to empower marketing teams with a strategic and tactical AI framework to help: […]
SiftHub is an AI platform designed to act as a central hub to collate and sift through content scattered across multiple repositories and tools. Through knowledge discovery and automated response creation, SiftHub seeks to help sales and pre-sales teams improve win rates and close deals faster. Overview Of SiftHub’s AI Platform SiftHub’s AI platform works […]
Since ChatGPT exploded onto the scene in late 2022, it — along with other large language models (LLMs) — have surged in popularity. In fact, some projections estimate that by 2030, up to 99% of internet content will be at least partially created by AI. That’s a problem for marketers whose livelihoods revolve around publishing […]
With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations recognize the potential benefits of ABM, they have yet to fully commit to its specialized metrics and processes. However, the fact that an additional 36% plan to implement ABM-specific […]
Between curating customer data, piecing together buyer personas, tailoring content and leveraging automation tools (to name a few), there are several moving parts to personalization — and it’s easy to compromise one area to focus on the other. But what if there was a simpler approach to personalization that yielded better results? In a recent […]
Nimble, a social sales and marketing CRM, added Email Sequences to its product line-up to help nurture leads with a series of strategically personalized emails. The new feature complements Nimble CRM’s existing capabilities, which reportedly help simplify time-consuming tasks such as LinkedIn prospecting, data enrichment and compiling targeted outreach lists. According to Nimble, benefits of […]
AdLib Media Group, a self-serve demand side platform, teamed up with Kargo, a media activation platform for advertising, to provide AdLib’s clients with seamless access to Kargo’s suite of advertising technology and unique formats to help launch high-impact ad unit campaigns. By combining AdLib’s insights into diverse audiences with Kargo’s Creative Composer technology, the companies hope […]
Exclaimer is a provider of email signature solutions designed to empower email signature management by delivering consistent branding, promoting marketing campaigns and company news, gathering real-time customer feedback and more. Exclaimer Overview Exclaimer is designed to amplify every email with optimized email signatures for the entire organization. Exclaimer’s Back-Of-The-Box Details According to the company, Exclaimer […]
Chief Sales Officers (CSOs) are inundated with new technologies to invest in, but most only fill small gaps or end up complicating existing processes. As a result, the ROI just isn’t there: Leaders are not seeing boosted win rates and revenue, much less improved buyer engagement and experience that drives growth. When determining what technologies […]
More than one-third of B2B marketers think their measurement and attribution processes need improvement — and the top three factors hindering that enhancement include an inability to measure and track activity between specific buyer stages, monitor performance across channels and connect and analyze data across applications and platforms, according to soon-to-be-released Demand Gen Report (DGR) […]
At the 2024 Gartner CSO & Sales Leaders Conference, the company’s analysts took the stage to share insights into some of Gartner’s latest sales research, which emphasized how organizations that manage change with agility can increase growth opportunities up to 3X. “From budget constraints and limited resources to fast-evolving buyer expectations and mounting pressure to […]
ValueSelling Associates, a sales training company, released ValueCoach AI, a value-based AI coaching tool engineered to help revenue teams drive desired selling behaviors and enable sales managers to optimize sales coaching and performance. Powered by Replicate Labs, ValueCoach AI is designed to align with a company’s specific sales process and build desired selling behaviors. Built on […]
ABM and demand generation campaigns should go together like peanut butter and jelly — but oftentimes, that’s not the case. Between misaligned teams, different objectives and just an overall misunderstanding of each strategy’s responsibilities, the waters get muddied around the true role of each. At the 2024 B2B Marketing Exchange West, Wes Lieser, an Executive Recruiter […]
Outreach, a sales execution platform, released Smart Account Plans, a new capability designed to highlight all critical aspects of an account and build a customized plan. Smart Account Plans seeks to enable every go-to-market team member to view account activity, understand the buying committee and collaborate with stakeholders on how to best penetrate the account. […]
During the 2024 B2B Marketing Exchange, I hosted a panel discussion featuring some of the industry’s sharpest minds. One of those speakers was Dana Harder, Partner at Unreal Digital Group, a demand generation agency. As Harder and I worked with our fellow panelists to put together a comprehensive discussion, some pertinent topics fell to the […]
Since ChatGPT’s release in Fall 2022, artificial intelligence (AI) has dominated conversations around the globe. Whether for personal or business use, the technology has proven itself to be a useful virtual assistant, a thorough researcher, an adept data analyst and even a creative brainstorming partner. AI’s ability to assume the (repetitive, administrative) tasks typically performed […]
Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers are turning to personalized 1:1 marketing — specifically, 1:1 email communication. This finding was revealed in “The Future of 1:1 Marketing Report,” which emphasized the power of personalized marketing communications. The research — conducted by email signature management platform Exclaimer — […]
Amplify10 introduced its AI-powered sales execution platform, which harnesses the power of Salesforce CRM and serves as complement to Salesforce’s Einstein Copilot. The early-stage company — formerly known as Featurewave — features a new user interface designed to provide users with prescriptive intelligence to navigate the sales process and deal cycles. Amplify10 seeks to deliver […]
Customer retention is the new acquisition — and to build strong relationships with existing customers, 84% of B2B marketers are relying on content marketing. With modern customers demanding personalization, relevance and value in every post-sale interaction, even the savviest of practitioners struggle with long-term engagement strategies and demonstrating the ROI of retention-focused content. At the 2024 […]
Content Guardian helps provide AI content detection through its multi-checker platform, which combines leading AI content detectors to offer confidence scoring and analysis to identify AI-generated text. The Lowdown On Content Guardian Content Guardian is reportedly the first AI content detection platform with eight built-in content checkers to detect AI-generated content. Content Guardian’s Back-Of-The-Box Details Key […]
Despite marketing budgets falling to just 8% of overall company revenue, marketers are taking that little flexibility in spend and funneling it into their media strategies. This revelation was surfaced in Gartner’s annual “2024 CMO Spend Survey,” which seeks to generate a pulse on the current state of marketing budgets, spending and strategic priorities. The […]
INFUSE, a provider of B2B demand generation services, collaborated with revenue AI-powered ABM platform 6sense to help mutual clients activate omnichannel brand-to-demand programs. Through the partnership, joint users can reportedly leverage in-market buyer intelligence from 6sense alongside INFUSE’s omnichannel demand activation solutions to deploy demand generation tactics tailored to an account’s current buying stage. The companies’ combined capabilities are […]
Revenue operations (RevOps) is a relatively new term that appears with growing frequency: LinkedIn identified Chief Revenue Officer/Head of RevOps as one of the fastest growing job categories for two years in a row, and many marketing operations events now focusing on RevOps content. However, the term is still so new that if you ask […]
Clari, an enterprise revenue platform, revealed several new innovations that reportedly help revenue leaders more accurately forecast and make predictions across diverse business models while allowing sales reps to create, convert and close more revenue. Specifically, the releases include: Forecast for Consumption, which seeks to centralize account planning and quarterly projections into one comprehensive forecasting […]
More than three-fourths (76%) of marketers expect budget increases this year, with 31% of those respondents anticipating significant increases to invest toward data quality, artificial intelligence and more, new research revealed. “The 2024 B2B Marketing Outlook: The Data Confidence Divide,” released by full-funnel marketing solutions provider Anteriad and personalized research services provider Ascend2, uncovered that: 59% […]
Responsive revealed its AI-powered strategic response management (SRM) platform, which is designed to help organizations seamlessly collaborate and respond to information requests. The company also strengthened its partnership with sales enablement platform Seismic to further help companies manage key workflows. Responsive seeks to centralize an organization’s customer-facing information with core offerings that include content and project […]
Banzai is a marketing technology company that seeks to provide essential marketing and sales solutions for businesses of all sizes. Banzai helps companies of all sizes target, engage and measure new and existing customers more effectively. Overview Of Banzai Reach Reach, an expansion of Banzai’s product line, is a dedicated business unit focused on helping […]
Uberflip, a content marketing platform, redesigned its platform to better help B2B marketers deliver personalized engagement in the era of self-service buyers. Specifically, the revamped platform seeks to provide more strategic support for demand generation, campaign destinations and personalized engagements at scale. With the goal of helping B2B teams modernize audience engagement, the new features […]
Business today primarily happens in a digital environment, leaving people hungry for authentic, in-person experiences. Event marketers have the unique opportunity to capitalize on this appetite for human interaction, make their brand stand out from the crowd and create engaging, memorable moments for buyers. When done right, events make a significant difference for an organization’s […]
Account-based platform RollWorks, a division of NextRoll, released Command Center, an interactive ABM dashboard that seeks to unify buying signals into a single, intuitive interface to help connect insights to actions and allow users to take next best actions. Command Center is designed to provide a visualization of account status and progress by identifying an average […]
According to new research, more than 40% of women cite work/life balance as a top challenge, which is exacerbated by company leaders who plan to issue return-to-office mandates and cut resources throughout 2024. These findings were revealed in a report published by Women in Revenue (WIR), a non-profit organization created to empower and elevate women […]
Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level up their approaches in all facets of marketing and sales. And playing into the event’s theme of innovation and evolution, the B2B Marketing Exchange (#B2BMX) team completely rebranded #B2BSMX into an entirely new event experience: B2B Marketing […]
Higher Logic Vanilla, a community platform, revealed a new integration with SlapFive, a customer marketing and advocacy platform, designed to help users more easily engage their community members in advocacy activities directly within their online communities. SlapFive’s platform reportedly provides a suite of pre-built, automated advocacy programs tailored to various interests and engagement levels within […]
The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the same ease, intuition and personalization they’ve grown accustomed to in their consumer experiences. This shift means B2B companies must urgently adapt, prioritizing the development of self-service digital […]
Salesforce revealed a new user experience for sales leaders within Slack Sales Elevate, a sales workspace designed to centralize Salesforce insights and automates opportunity tasks by natively integrating Sales Cloud with Slack. Additionally, the company announced that Einstein Copilot for Tableau is now generally available to the public. Einstein Copilot Einstein Copilot is a new […]
Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more favorably than not, new research revealed. “The Digital Lead: 2024 Advertising Insights & Tech Trends” report — conducted by global strategy partner Material and B2B research company NewtonX — surveyed 250 advertising professionals to get a pulse on […]
Lightricks is an AI-first photo and video creation platform designed to help produce engaging, top-performing content. The company’s technology is focused on photo and video processing and is based on computational graphic research and generative AI features. The Lowdown On LTX Studio According to Lightricks, LTX Studio is a first-of-its-kind generative AI-driven editing platform for […]
Oracle revealed new artificial intelligence (AI) capabilities within Oracle Fusion Cloud Customer Experience (CX), which are designed to automate time-consuming tasks to help teams more precisely target, engage and serve buyers. Specifically, the new features include: Gen AI Assisted Answer Generation to automatically craft contextually aware responses to customer questions; Assisted Scheduling for Field Service to […]
Nooks, an AI dialing and prospecting platform, raised $22 million in series A funding, bringing its total funding to $27 million. With the capital, the company plans to expand its product suite, which includes various AI-powered tools designed to help sales teams that prospect over the phone. The platform includes integrations with tools such Outreach, […]
In the whirlwind that is B2B demand generation, everyone’s trying to catch lightning in a bottle. Every demand gen marketer aims to reach and resonate with their audience, and generative AI has emerged as a formidable ally. It’s not merely a buzzword or a fleeting trend; it’s a transformative force reshaping how we approach marketing. […]
Cassie is a consent and preference management platform designed to assist businesses with building long-term customer relationships. Since 2000, Cassie has helped businesses collect, store and query consent and preference data to deliver real-time customer experiences while meeting legislative requirements. The Lowdown On Cassie Cassie’s Cross-Domain Consent is designed to ensure the buyer’s journey is […]
Vidyard, an online video platform, introduced “hyper-realistic” AI Avatars designed to look and sound like specific users. Additionally, the company generated $15 million in funding to accelerate its AI innovation and adoption. The AI Avatars seek to enable marketers to create high-quality, personalized videos while minimizing the time spent recording and editing. According to the […]
6sense, a revenue intelligence platform, introduced the 6dimensional Success Model, a new framework designed to help customers maximize the value of their investment in 6sense Revenue AI. The 6dimensional Success Model features programming designed to support and enable customers at every stage of their journey, including: RevCity, 6sense’s 24/7 customer community offering self-service resources, peer […]
Pipedrive, a sales CRM for small businesses, introduced Pipedrive AI, a new range of AI tools designed to help users make informed decisions, write professional emails faster and more efficiently manage sales journeys. Powered by OpenAI and predictive capabilities based on internally developed AI software engines, the new product suite seeks to automate data analysis […]
Litmus, an email marketing platform, released a trio of new features within Litmus Personalize and Litmus Email Guardian to help marketers create engaging, personalized email experiences. The company’s new features are designed to empower marketers to foster connections, build subscriber trust, glean insights and drive more revenue from their email programs. Specifically, the features include: […]
Exclaimer, the leading email signature management platform, released its latest feature, Campaigns. The new solution is designed to help brands better engage with audiences through email signature marketing. Campaigns seeks to help organizations elevate 1:1 emails with signatures that are seamlessly integrated into multichannel campaigns. Key features include: Helping users design and schedule banner campaigns; A […]
When prospects and buyers are stymied by a fragmented customer experience, it generates feelings of frustration, confusion and disappointment, followed by an eventual acceptance that it’s time to move on. This often happens when companies are operating in siloes, which causes them to lose sight of customer needs and desired outcomes — and leaves revenue […]
Opensense, an email management platform, is designed to help marketing, sales and IT teams unlock the power of employee email to guard their brand and grow their funnel. Opensense works with all major email clients like Office 365, Microsoft 365, Google Workspace, Exchange and more, and it integrates natively with all major CRMs and marketing […]
Following their March 2024 merger, MRP, a global account intelligence provider, and CONTENTgine, a provider of B2B technology buyer insights and lead generation, revealed their joint company’s new name: pharosIQ. The newly minted company seeks to help users create, identify and implement “intent-to-purchase” signals for targeting across full-funnel demand generation solutions, with key features that include: […]
More than half (52%) of prospects and customers leverage email as their main channel of communication — and 59% of marketers are responding in kind, indicating that email marketing is their top priority. These findings were revealed in “The Power Of Professionally Branded Emails,” a market research report from email signature management platform Exclaimer. The […]
TechTarget, Inc., a provider of B2B technology purchase intent data and services, released the latest addition to its Priority Engine platform: Account Intent Feeds. The new solution is powered by TechTarget’s purchase intent data and designed to provide contextually relevant buy-cycle content to support active B2B technology purchases. The new solutions seek to deliver a […]
Clari, a revenue platform, formed a strategic alliance with Deloitte Digital to combine Clari’s Revenue Cadences and Deloitte Digital’s Sales Excellence practice to help improve revenue processes. The two companies will collaborate on service offerings designed to assist enterprises in capturing more revenue by creating consistent, repeatable operational processes. Deloitte Digital will instrument these revenue cadences on […]
Madison Logic, a global digital account-based marketing (ABM) platform, welcomed Keith Turco as its new CEO. Turco will assume the role on May 1, 2024, to lead the company’s next stage of growth and innovation. Turco brings three decades of experience driving corporate growth with expertise in business strategy, marketing technologies and advertising. Most recently, […]
Audyence, a media buying platform, offers a Real-Time Demand (RTD) platform that’s designed to help improve the performance, efficiency and scalability of demand generation practices. The Lowdown On The RTD Platform Audyence claims that RTD is the first programmatic media platform that offers B2B advertisers cost-per-lead inventory at scale and workflow automation fueled by AI […]
Revenue Grid, a revenue intelligence solution, unveiled its latest product upgrades, which feature AI and Signals enhancements designed to provide sales and revenue leaders with clearer pipeline visibility and more accurate forecasting. Specifically, the new releases include: AI Opportunity Summary, which is designed to analyze CRM data and communications to provide regular synopses to help […]
Kognitiv, an AI-powered marketing platform, added Kognitiv Amplify, an AI-native, outcome-based paid media optimization software, to its product line-up. The new release is designed to enhance brands’ acquisition and customer engagement strategies by delivering highly targeted cross-channel advertising at scale. Kognitiv Amplify seeks to bring outcome-based planning, execution and optimization to paid media with AI-powered hyper-personalization, […]
If marketers and salespeople have one commonality, it’s that their pipeline invariably includes a high percentage of companies they aren’t a fit. This creates a negative impact on key business metrics, such as falling close rates, longer deal cycles, lower order values, decreasing renewal rates and more. As a result, sales and marketing alignment gets […]
Salesforce announced the beta availability of Einstein Copilot for Tableau, a new capability designed to provide users with self-service analytics, streamline analyst workflows and unlock strategic data insights for users within the entire organization. Einstein Copilot for Tableau seeks to enable practitioners to dive deep into their data and utilize Tableau’s analytical engine through natural […]
Sifthub, an AI platform for sales, raised $5.5 million in a seed funding round led by Matrix Partners India and Blume Ventures, with participation from additional investors. Sifthub plans to use the capital to innovate its technology to help sales teams discover knowledge and generate responses to customer needs immediately. The company’s AI platform is […]
Content marketing is one of the most dominate forces in B2B strategies, but it’s also one of the most volatile. As marketers compete against each other to engage prospects and buyers, they’ve resorted to churning out as much content as possible and (accidentally) saturating their respective fields. In those attempts to generate the most capital […]
Datamatics Business Solutions is a technology-driven outsourcing partner for Fortune 1000 companies, growing enterprises and startups globally. The company offers B2B data, demand generation, account-based marketing, lead generation, content syndication and human-verified data cleansing and enrichment services. The Lowdown Datamatics Business Solutions seek to harness the power of data analytics and machine-learning (ML) tools to […]
B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need for B2B digital transformation, which means companies need to provide a purchasing experience that lives up to the expectations of their customers. The average B2B […]
Last week, Kate Middleton released a heartfelt video outlining her cancer diagnosis after weeks of speculation, and we are all hoping for a quick and speedy recovery. Prior to sharing her life-changing news with the world, the Royal Family attempted to navigate two weeks of bungled press releases and stunts to protect Middleton’s privacy while […]
Intentsify, a B2B intent data and AI-powered activation solutions provider, released Intentsify Orbit, which the company claims is the most extensive and precise B2B identity graph. The new offering seeks to improve the breadth, granularity and accuracy of Intentsify’s data solutions to help increase the effectiveness of intent-driven digital marketing programs. By converging multiple data […]
At the 2024 Adobe Summit, Adobe unveiled a suite of innovations designed to deliver 1:1 personalization at scale through generative AI and real-time insights. The company’s latest products expand its customer experience management solutions to unify data, content and customer journeys to help users unlock greater business value from generative AI. Data Innovations Adobe’s latest […]
It’s a common understanding that adequate resources are essential for making an impact — but today’s marketing leaders often struggle with resource limitations alongside increasing pressure to drive business impact. Many marketers need more headcount, budget, capacity or skills to achieve their desired impact, whether it’s for pipeline, revenue or ROI. And although the “Global […]
Canva, a visual communication platform, acquired Affinity, a creative software suite for professional photo editing, illustration, graphic design and page layout. Through the acquisition, Canva will leverage Affinity’s solutions to expand its toolkit of visual communication solutions. According to Affinity, more than 3 million users worldwide leverage the suite to create everything from complex multi-layered […]
Airtable, a low‒code platform that helps users build next‒gen apps, revealed additional capabilities for its Airtable AI feature, which is designed to accelerate and transform core business processes across organizations. The enhancements seek to help teams harness the power of AI at scale to augment critical workflows within the platform by: Summarizing & Extracting Insights […]
Conversica, Inc, a provider of conversational AI solutions, revealed a new solution for marketing automation platforms (MAPs) that embeds AI-powered, human-like, real-time conversations directly into pipeline-generating marketing activities. The company’s latest advancement is designed to help marketers integrate Conversica’s Conversational AI solution directly into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot […]
As we enter Q2, there’s no better time to revolutionize campaign strategies for unparalleled success in 2024 and beyond — and the perfect place to help you achieve those goals is the 2024 Campaign Optimization Series (#COS24). This year, our theme revolves around refining personalization strategies amidst data privacy changes. Over the course of four […]
Folloze, a no-code B2B buyer experience platform, is used by B2B marketing, sales and revenue teams to build data-driven, highly engaging and personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and revenue growth. The Lowdown Folloze Website Engager, built on Folloze’s no-code B2B buyer experience platform, is a toolkit […]
Content Guardian, an AI content detection platform with eight built-in content checkers, entered the market with a content-checking tool designed to help detect AI-generated content. According to the company, the launch comes at a “critical” time, as projections indicate that 90% of the content available on the internet will be produced in conjunction with generative AI […]
Wistia, a video marketing platform, unveiled its “2024 State of Video Report,” which featured user data from more than 90 million videos on the company’s platform as well as a customer survey of 2,000 professionals. The report revealed that the use of artificial intelligence (AI) to enhance video accessibility dramatically increased in 2023, as video remains […]
Leadspace, a B2B customer data platform (CDP), aims to deliver B2B buyer profiles, total addressable market (TAM) and ideal customer profile (ICP) discovery, segmentation and buyer insights with more than 30 embedded data sources and AI-scoring models for company fit, intent and persona within a point-and-click interface. The Lowdown The Leadspace Drive Platform is designed […]
Zeda.io, a customer insights hub, released Insights 2.0, an AI-driven Copilot tool that seeks to transform customer voices into actionable insights to help drive revenue-focused product strategies. Specifically, the solution helps capture and centralize Voice of Customer (VoC) product feedback from multiple channels to uncover critical customer issues and discover new product opportunities. Designed specifically […]
SugarCRM, an AI-driven sales automation platform, teamed up with Mediafly, a sales enablement and content management provider, to equip customer-facing teams with the content and analytics needed to help provide engaging, personalized and interactive buying experiences. The partnership — dubbed Mediafly for SugarCRM — seeks to provide sales reps with the tools needed to prepare and discover […]
ON24, an intelligent engagement platform for B2B sales and marketing, integrated with Calendly, a scheduling automation platform, to help ON24 customers better schedule sales meetings across digital experiences. With 80% of B2B sales interactions between suppliers and buyers expected to occur in digital channels by 2025, the new integration seeks to: Support real-time scheduling of […]
Aircall, a customer communication and intelligence platform, appointed Tom Chen as its new Chief Product Officer (CPO) and Alan Talanoa as Chief Technology Officer (CTO). The pair will work together to help grow and strengthen Aircall’s small and medium-sized business (SMB)-focused product. Most recently, Chen served as CPO at Humu and brings more than a […]
Demand Gen Report’s parent company, Emerald, unveiled its newest brand at the B2B Marketing Exchange (#B2BMX) last month: Emerald Studio! To kick off the new brand, the company presented “Using Persona-Based Content To Connect With Key Prospects” at #B2BMX, a case study with Trimble Construction. Emerald Studio — formerly known as Content4Demand (C4D) — is leveraging […]
Emerald Studio — Emerald’s newly minted content agency — took the B2B Marketing Exchange (#B2BMX) stage a few short weeks ago in conjunction with Trimble Construction. “Using Persona-Based Content To Connect With Key Prospects” — the pair’s case study — outlined Trimble’s journey to leveraging a persona-based approach and shared how the new strategy positively impacted its engagement […]
When we think of Taylor Swift, we think of someone who has evolved over the years and isn’t afraid to take risks or experiment — and for those reasons, she was (part of) the inspiration behind the B2B Marketing Exchange’s opening keynote. Phyllis Davidson, VP, Principal Analyst at Forrester, kicked off the event with “B2B […]
Clari, a revenue platform, added several new features its RevAI functionality, which is designed to leverage predictive and generative AI to improve revenue collection processes. The latest additions seek to automatically identify and execute the right actions to help improve conversion and close rates. RevAI is built to support the workflows and use cases of all […]
MetaRouter, a provider of server-side tag management, revealed enhancements to its Sync Injector feature, which is designed to enable anonymous and known user tracking via server-side event routing without third-party tags. But First — What Is Server-Side Tag Management? Server-side tag management is a new approach to using Google Tag Manager that: Takes tag execution off […]
Only 5% of businesses are in the market to buy your products or services at any one time, meaning 95% of businesses aren’t currently in a buying cycle. This surprising concept — known as the 95:5 rule — means that brand building activities such as public relations, social media and advertising mostly hit B2B buyers […]
As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their budgets on digital channels, according to a recent study from Winterberry Group, with 42% spending on CTV and 39% spending on display — but I […]
ZoomInfo is a go-to-market (GTM) platform for businesses to find, acquire and grow their customers. It seeks to deliver accurate, real-time data, insights and technology to more than 35,000 companies worldwide. Businesses reportedly use ZoomInfo to increase efficiency, consolidate technology stacks and align their sales and marketing teams in one platform. ZoomInfo is GDPR and […]
Gigasheet, a platform for data management and analysis, teamed up with RevenueBase, a sales intelligence data provider, to help sales and marketing teams enrich lead lists with sales intelligence to promote greater efficiency. Gigasheet’s integration with RevenueBase’s database — which features more than 110 million prospect profiles and 3 million organizations — will allow Gigasheet users to enrich their […]
Shift Paradigm, a digital transformation and personalized messaging firm, acquired Principle Studios, a design and technology consultancy, to expand its vision of helping clients future-proof their businesses by aligning people and processes with seamless connectivity between technology and data. “We are excited about the opportunity to join Shift Paradigm with its world-class service, delivering digital […]
Stensul is a marketing creation platform that reportedly reduces marketing creation time by up to 90% by streamlining the collaboration process and simplifying marketing asset creation. The Lowdown According to Stensul, it takes 80% of companies two weeks or more to get a marketing asset — such as an email or landing page — out the door. […]
Openprise, a provider of revenue operations (RevOps) data automation, closed a $25 million Series B equity raise led by investment funds managed by Morgan Stanley Expansion Capital. The company plans to use the financing to expand its product roadmap, bolster talent recruitment efforts and drive sales and marketing growth by investing in critical go-to-market (GTM) initiatives […]
From phone calls and in-store interactions to chatting online, customers have multiple channels for contacting your business. In our hyper-connected world, businesses are more accessible than ever, and it’s critical to view each of these touchpoints as a vital sales opportunity. Even if the original intent of an interaction was not sales-related, failing to capitalize […]
If you’ve spent any time on the Demand Gen Report website in the past year, you probably (definitely) noticed it was lacking in some areas and overdue for a refresh. Well, I’m thrilled to announce DGR 4.0 is finally here! The team and I spent the last 6 months working hard at overhauling the website […]
Sailes, an AI-powered sales prospecting provider, debuted Sailebot 2, an autonomous AI system designed to eliminate manual tasks in favor of high-value, high-return sales activities. According to the company, the new solution can streamline tasks at 16X the human rate. Sailebot 2 is designed to manage tasks from data lookup and email validation to content generation […]
Openprise, a provider of revenue operations (RevOps) data automation, closed a $25 million Series B equity raise led by investment funds managed by Morgan Stanley Expansion Capital. The company plans to use the financing to expand its product roadmap, bolster talent recruitment efforts and drive sales and marketing growth by investing in critical go-to-market (GTM) initiatives […]
Sailes, an AI-powered sales prospecting provider, debuted Sailebot 2, an autonomous AI system designed to eliminate manual tasks in favor of high-value, high-return sales activities. According to the company, the new solution can streamline tasks at 16X the human rate. Sailebot 2 is designed to manage tasks from data lookup and email validation to content generation […]
Folloze, a no-code B2B buyer experience platform, released the Folloze Website Engager, a new toolkit designed to turn website visits into personalized experiences to help generate first-party engagement insights. Built within Folloze AI, the Website Engager toolkit will include the Folloze GeneratorAI to help put the right content and messaging in place on a company’s website […]
Digitalzone, a B2B marketing and demand gen solutions provider, appointed Sonjoy Ganguly as Chief Product Officer (CPO) and Thomas Koletas as Chief Revenue Officer (CRO). In their new roles, the pair plan to guide Digitalzone in its mission to empower marketers across the globe. As CPO, Ganguly will emphasize business relationship management, identifying new markets […]
Totango, an enterprise customer success software, and Catalyst, a customer growth platform, entered a merger agreement to help improve customer experiences by combining their platforms. The combined organization will be led by co-CEOs Alistair Rennie and Edward Chiu, prior CEOs of Totango and Catalyst, respectively. Catalyst’s intuitive, guided and flexible experiences with advanced workflow capabilities will […]
As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their budgets on digital channels, according to a recent study from Winterberry Group, with 42% spending on CTV and 39% spending on display — but […]
Stensul is a marketing creation platform that reportedly reduces marketing creation time by up to 90% by streamlining the collaboration process and simplifying marketing asset creation. The Lowdown According to Stensul, it takes 80% of companies two weeks or more to get a marketing asset — such as an email or landing page — out the […]
BoostUp, a provider of AI-powered revenue operations and intelligence solutions, appointed Justin Shriber as CEO. In his new role, Shriber will be responsible for guiding the company’s strategic direction, driving product innovation and expanding market reach. Shriber joins BoostUp with nearly three decades of experience in the technology industry, where he held leadership positions at […]
Content’s “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched on aspects of asset creation and experimentation. Ann Handley, Chief Content Officer of MarketingProfs, was no exception to the content discussion with her closing keynote, “Authentic At Scale: A New Model For The Modern B2B Marketer.” Throughout […]
Photoroom, an AI photo editor, closed a $43 million Series B funding round led by new and previous investors, bringing the company’s total funding to $64 million. With the capital, the company plans to invest in more graphics processing units, secure imagery from leading image providers and photographers and double the size of its team by the end of […]
The underlying theme throughout most of the sessions was the various factors that impact the backbone of marketing: Content. For content creation, specifically, Forrester VP, Principal Analyst Phyllis Davidson kicked off the event with her opening keynote, “B2B Content Lessons From Taylor Swift: Shake Off Your Old Strategy & Experiment To Engage.” Davidson explained that […]
Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale possible. Marketing’s holy grail — hyper-personal, self-sustaining flywheels that leverage data to eliminate friction on the customer journey— is finally within reach. According to Salesforce research, more than one-half of surveyed marketers were already experimenting with generative […]
Lockr is an adtech-friendly single-sign-on (SSO) platform that seeks to help consumers manage their online identities. Lockr’s B2B offering — Identity lockr —seeks to enable seamless identity management in a privacy-compliant, consumer-first manner. The Lowdown Lockr’s Alternative Identity Manager (AIM) is a unified container for identity and data management. Back-Of-The-Box Details AIM helps publishers seamlessly […]
The internet, already a place where trends, products and platforms come and go with incredible speed and velocity, is changing faster than ever before. Propelled by the rapid rise of artificial intelligence (AI), mass adoption by global communities (5.3 billion people are now online around the world) and consumers’ seeming insatiable demand for digital products […]
CallRail, an AI-powered lead intelligence platform, released AI-driven, self-reporting attribution capabilities as a part of its innovation program, CallRail Labs. The new solution seeks to enable practitioners to gain more visibility into the impact brand, word of mouth, social media and other difficult-to-track marketing efforts has on generating leads. The introduction of AI-powered self-reported attribution is […]
Promo.com, an end-to-end generative AI platform for social video, launched PromoAI Creative Copilot, a new feature that combines AI-powered creative engine with chat-based editor to help produce engaging video content. produce affordable and engaging social video content. PromoAI Copilot is designed to learn a company’s branding simply from the URL and quickly generate a month’s […]
Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies with nothing more than hope. Recognizing the critical importance of data management, activation and quality, professionals are redirecting their attention to refining database strategies throughout 2024. But […]
Truent.ai seeks to improve the way businesses identify and connect with financial institutions to create, convert and retain revenue. The company’s Verified Intent Platform captures signals from verified financial institution employees to deliver true intent that intends to increase pipeline, sales velocity and efficiency. According to Truent, using data collected and attributed to an identified […]
Salesloft, an AI-powered revenue orchestration platform, acquired buyer experience and conversational AI company Drift to help bridge the gap between web engagement and revenue teams. According to a Salesloft blog post,the companies plan tocreate the first AI-Powered revenue orchestration platform that serves the entire buyer journey. Through the new combined solution, the companies intend to help […]
TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review website G2 to combine TechTarget’s independent editorial and G2’s user-generated insights to help deliver contextually relevant content experiences to audiences. As part of the new partnership, the companies will release G2 TechBlend, a new content solution that blends TechTarget’s contextually […]
Conversica, Inc., a provider of conversational AI solutions, released its Contextual Response Generation solution to help deliver accurate, brand-specific conversations while also incorporating safeguards against unintended responses and AI hallucinations. According to the company, this marks the first enterprise chat offering that leverages GPT and retrieval-augmented generation (RAG) capabilities for a dynamic, brand-safe web chat […]
Glassbox’s digital experience intelligence platform was created to automatically capture, visualize and analyze every digital journey in real time across websites and mobile apps. It serves as the unifying platform for product, UX, marketing, IT, analytics teams and more to assess performance, prioritize projects and optimize experiences. With data privacy and security built in, hundreds […]
Corporate Visions, a provider of science-backed revenue growth services, released an automated customer feedback platform, TruVoice. The new solution seeks to provide customer success teams with just-in-time coaching based on buyer feedback. The TruVoice platform was created to help capture and present customer insights and coaching intervention analytics in role-based dashboards to help managers monitor, […]
But it would be a mistake to conflate email’s reliability with stodginess. As marketers encounter technological changes and evolving customer expectations, email marketing can adapt, becoming more personalized, timely and reflective of consumer desires. Throughout 2023, no technological development has rocketed into prominence more than artificial intelligence (AI). As generative AI platforms for public use […]
Pipeliner CRM, a sales enablement tool and CRM software, expanded its roster of free applications to include its Voyager AI Email Assistant. Based on an OpenAI model, Voyager AI Assistant seeks to help users create fluent and engaging emails directly in the platform. The feature is available in Standard and Mass Emails, Email Sequences and emails […]
The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage for 1% of its users. With the elimination of these third-party insights, B2B marketers are contending with reduced targeting accuracy, limited attribution and measurement and data compliance risks. “Historically, brands have relied on third-party data like cookies […]
The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage for 1% of its users. With the elimination of these third-party insights, B2B marketers are contending with reduced targeting accuracy, limited attribution and measurement and data compliance risks. “Historically, brands have relied on third-party data like cookies […]
On Feb. 1, 2024, Yahoo and Google implemented new bulk email sending rules to help pare down the amount of unwanted emails sent to inboxes. Bulk senders — which Google classifies as those who send more than 5,000 messages to Gmail addresses in one day — are now facing several new rules and guidelines to inform their […]
Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first programmatic platform in B2B advertising that allows marketers to purchase based on acquisition, not impressions or clicks. Created by senior marketing technology executives and leveraging machine learning, Audyence RTD analyzes more than 17.5 billion firmographic, behavioral and […]
BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through the launch of AUDIENCE. The new release seeks to help marketers access niche audience segments and more precisely refine their targeting strategies. AUDIENCE is designed to leverage a combination of job roles, functions, firmographics and specialized technology […]
Integrate offers a cross-channel demand management SaaS platform for enterprise B2B demand and marketing operations teams. Integrate is designed to accelerate speed-to-business value through powerful integrations, deliver 100% marketable and compliant leads with trusted governance, provide AI-powered insights to enhance and expedite smart decision-making. Integrate works with organizations like Salesforce, Microsoft, Akamai and Pluralsight to […]
In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge of minimizing the cost of ever-growing tech tools without a full view of their organizations’ needs. This is often referred to as the “Inheritance Tax,” and in this article, […]
Sendoso, a sending platform, and Alyce, a corporate gifting platform, entered an asset purchase agreement that will combine the personalization power, automation capabilities, smarts and global scale behind the two strategic gifting companies. Kris Rudeegraap, CEO of Sendoso, explained in a blog post that the company will infuse its AI functionality into Alyce’s recipient-first personalization […]
Conga’s revenue lifecycle management system is designed to unify order configuration, execution, fulfillment and contract renewal processes into one data model that adapts to ever-changing business requirements and aligns the understanding and efforts of every team. The Lowdown Conga Revenue Lifecycle Cloud takes typically separate and disjointed business processes — such as quotes, contracts, revenue […]
Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The innovations are designed to tap into the power of AI to offer more self-serve capabilities to users. Specifically, the innovations include: Campaign Outcomes, which allows customers to pick their ideal campaign outcomes and then utilizes Demandbase’s […]
Integrate, a B2B marketing demand management platform, released its Performance Center, an AI-driven insight engine created to identify gaps in buying groups, optimize media partnerships and enable a better understanding of cross-channel marketing results. According to the company, there are two key features of Performance Center: Identifying gaps in buying groups and gaining […]
Intellimize, an AI-driven optimization platform, launched AI Landing Pages, a new capability designed to help marketers generate high-converting landing pages in seconds using generative AI. The new feature infuses AI into the recently released Landing Pages, which were created to personalize landing pages at scale. AI Landing Pages are programmed to tailor marketing copy based […]
Regie.ai, an AI-powered prospecting platform, released Sales Auto-Pilot, a new feature that combines the power of generative AI with business and buyer data to help automate prospecting tasks continuously. The new solution is designed to build target lead lists, generate relevant messaging and execute omnichannel tasks autonomously. Additionally, the platform seeks to speed up prospect […]
The concept of data-driven marketing promotes the idea that more information leads to better results. But while data is certainly crucial to informing impactful marketing strategies in the digital age, focusing on the wrong numbers is deeply counterproductive. And with nearly 329 million terabytes of data being created every single day, sorting through that amount […]
Snowflake, a data cloud company, welcomed Brad Burns as its new Chief Communications Officer (CCO). In his role, he’ll be responsible for the company’s communications strategy as Snowflake continues to grow and scale. Previously, Burns served as CCO at Salesforce and brings two decades of experience providing communications counsel to executive teams. Prior to Salesforce, […]
SnapLogic, an integration platform as a service (iPaaS) provider, unveiled the GenAI Builder, which the company claims is the world’s first no-code generative AI application development product for enterprise applications and services. Compatible with both legacy mainframe data, modern databases and APIs, GenAI Builder seeks to leverage conversational AI to transform and simplify customer, employee and […]
Mixmax, a sales engagement platform, launched a new SMS feature that’s designed to help revenue teams better engage with their prospects and customers. According to the company, this feature can be used across the customer lifecycle to speed up communication and stand out with more personalized messages. Specific capabilities of solution include: Sending confirmations […]
Vendelux is an AI-powered event intelligence platform designed for event marketers and event organizers. The platform hosts more than 160,000 global B2B events, providing users with powerful data-driven insights and an array of tools to optimize their event marketing budgets and ROI. Founded in 2021 by Alex Reynolds and Stefan Deeran, Vendelux is based in […]
ON24 launched the next generation of its intelligent engagement and webinar platform, which features AI-powered intelligence to help enterprises continuously engage audiences through hyper-personalized experiences. Built on ON24’s first-party data, the ON24 Intelligent Engagement Platform seeks to combine the company’s webinar, virtual event and content marketing products with its new AI-powered Analytics and Content Engine […]
The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). This year’s event, which takes place in Scottsdale, Ariz., will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies […]
The first wave of generative AI is starting to crest in enterprise selling, and it’s already profoundly impacted how sales teams communicate. As the waves keep coming, they’re sure to change the way salespeople read and write. Soon enough, gen AI will even transform the size and composition of the team. Some sales organizations are […]
Quizzly is an engagement and data collection tool for brands and publishers. It is designed to transform content into engaging, interactive quizzes that provide deep insights into user behavior for precise targeting and audience segmentation. The Lowdown Quizzly is a platform that is designed to convert website engagement into highly targeted first-party data for publishers […]
The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search keywords or newsletter clicks. This is true because customer data-driven audiences and retargeting audiences are one in the same. The challenge with this audience is, of […]
Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the capabilities of Cvent’s event marketing and management platform. These two acquisitions follow Cvent’s own acquisition by Blackstone, which was executed based upon a series of partnerships Cvent formed throughout 2022 and 2023. By blending Jifflenow’s and iCapture’s technologies with […]
Litmus is designed to help marketers create, personalize, test, review and analyze every email send by providing a better way to build and test every outgoing message. The Lowdown Litmus Email Guardian proactively monitors all emails — such as templates and transactional sends — to help users fix costly, brand-damaging errors before every send. Back-Of-The-Box […]
As sales executives are expected to do more with less, operational support across departments becomes even more critical to success. From prospecting and delivering demos to content promotion and proposal prep, the realm of “presales” is playing a key role in sales enablement. Indeed, presales is a vital step in the marketing-sales-success continuum, but far […]
LinkedIn released two AI-powered features — Account IQ and Relationship Map — to enhance its existing Sales Navigator platform. Account IQ seeks to provide smart summaries that leverage generative AI to provide a deep dive on accounts with just the click of a button, while Relationship Map is a flexible, shareable, visual representation of buyer circle hierarchies built by reps. […]
Default, an inbound go-to-market (GTM) platform, rolled out its new AI-powered inbound sales funnel designed to help GTM teams automate inbound workflows, generate unique insights about inbound leads and accounts and improve integration between ingested data and first-party records. The rollout follows Default’s previously unannounced $6.6 million seed investment from a late 2021 round led […]
Intentsify, a provider of AI-generated intent intelligence and full-funnel customer engagement solutions, revealed new multi-language intent data capabilities that seek to synthesize large volumes of intent signals captured across non-English sources. Intentsify’s proprietary AI is designed to analyze customers’ websites and marketing materials to generate intent models unique to each customer’s products and use cases. […]
The new Social Feeds feature seeks to help organizations: Expand social media marketing reach for existing campaigns by automatically inserting social media posts within email signatures; Create more interactive and visually appealing email signatures; and Measure performance by analyzing how effectively email signatures convert recipients to click-through and read posts. “While organizations […]
Integrate, a demand management platform, debuted Pipeline360, its new media arm that seeks to offer an all-in-one integrated media solution for content syndication, enhanced account intelligence and digital advertising. Pipeline360 incorporates what was previously known as the Integrate Lead Generation Marketplace with multichannel, full-funnel, global campaign management, including real-time analytics, lead validation and standardization and […]
Glassbox, a digital experience platform, released its enterprise-ready AI assistant, Glassbox Insights Assistant (GIA). In combination with Glassbox’s patented data privacy measures, the AI assistant is designed to provide users with the confidence that their conversational interface is protected. GIA seeks to allow Glassbox users to uncover deep digital insights quickly and without technical knowledge […]
TechTarget, a provider of B2B technology purchase intent data and services, entered a definitive agreement to absorb Informa Tech’s digital businesses to create a global platform in B2B data and market access. The combined company — referred to as New TechTarget — will focus on helping vendors in enterprise technology and other markets accelerate revenue growth. […]
Seedtag is a contextual advertising company that aims to create highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. The company’s contextual AI helps brands engage with costumers within their universe of interest on a cookie-free basis. The Lowdown Contextual Audiences by Seedtag […]
OfferFit, an automated experimentation marketing technology company, secured $25 million in a Series B funding round led by Menlo Ventures with participation from additional investors. The company plans to use the funding to scale while also investing in product development. OfferFit’s reinforcement learning AI seeks to accelerate experimentation for lifecycle marketers, as it continuously learns […]
Salesloft, an AI-powered global revenue workflow platform, named Randy Littleson as its new Chief Marketing Officer (CMO). With more than 30 years of experience, Littleson will help drive the company’s global expansion. Previously, Littleson served as the CMO at Conga and, before Conga, NICE inContact. His appointment builds on Salesloft’s AI focus, which includes an […]
ValueSelling Associates, Inc., a global sales training company, offers the ValueSelling Framework, which the company says is a proven formula that simplifies the complexities of B2B sales. Since 1991, thousands of professionals globally have chosen ValueSelling Associates for customized training, reinforcement and coaching to drive sales results. The Lowdown ValueSelling for Marketing Pros is designed […]
However, it’s not all smooth sailing for RevOps strategies: The need for effective data governance remains a critical concern, while balancing technological adoption with human intuition also necessitates careful consideration. And, despite its widespread adoption, just 39% of practitioners said that their RevOps strategy is mature. “Organizations often have multiple teams that all have different […]
We’re living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which makes cutting through the noise to reach your target audience increasingly difficult. For the Arbor Day Foundation, a nonprofit that uses reforestation and urban forestry to solve issues of climate change, community and biodiversity, the solution to […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for its artificial intelligence (AI) portfolio — Samba AI — that’s designed to enable brands to measure the impact of exposure across linear TV and streaming services. Samba AI seeks to automatically and instantly recognize when a company’s logo appears […]
ON24, a webinar software and virtual event platform, revealed that its annual launch event — ON24 Next — will take place on Jan. 24, 2024. Spanning the regions of North America, Europe and Asia-Pacific, the online event is designed to help enterprises understand the latest AI trends while exploring new ON24 innovations. The launch event agenda […]
Integral Ad Science (IAS), a global media measurement and optimization platform, announced the general availability of its Quality Attention measurement product, which seeks to unify media quality and eye tracking with machine learning. Quality Attention uses advanced machine learning technology, actionable data from Lumen Research’s eye-tracking technology and various other signals — such as viewability, […]
Vendelux, an AI-powered event intelligence platform, raised $14 million in a Series A funding round led by FirstMark Capital with participation from additional investors. With the new capital, the Vendelux plans to expand its geographic footprint, enhance product development and acquire new customer segments. Powered by AI and predictive modeling, Vendelux’s platform seeks to help […]
The B2B sales world is moving forward at breakneck speed, and sellers are falling behind. A recent Gartner survey found that 83% of Chief Sales Officers (CSOs) and senior sales leaders believe their sellers are struggling to adapt to customer needs and expectations. Sales organizations rely on enablement to fill skill gaps, align with marketing […]
Avalara, a tax compliance platform, seeks to help public and private businesses simplify their end-to-end tax compliance procedures. Avalara serves 30,000 businesses and government entities across 90 countries, resulting in a clientele with a diverse range of needs and presenting a challenge to its sales and customer success teams to uncover every opportunity and serve […]
Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name throughout their entire buyer journey. The company seeks to help B2B businesses turn ads into sales multipliers by: Running person-based ads in sync with sales; Gaining transparency between sales and marketing; and Tracking revenue […]
Blood, sweat, tears and a whole lot of financial investment is needed to win new logos in SaaS sales. While the cost of customer acquisition varies widely by industry, Gartner cites that “the median customer acquisition cost (CAC) among technology companies with less than $250 million in annual revenue is $27,000.” Top that with the fact […]
Software AG aims to help companies create effortlessly connected experiences for their customers, employees and partners. Its enterprise-grade iPaaS integrates anything, anywhere, any way users want by bringing application, data, B2B, API and event integration together in the same generative AI-enabled platform. The Lowdown Software AG, a provider of digital transformation solutions, announced the launch […]
As businesses strive to forge meaningful connections with their clients, the art of engaging dialogue has emerged as a potent tool. Conversational marketing, once a niche approach, has now become a cornerstone of successful B2B strategies, as 83% of customers said they would be more loyal to a brand that offers a chatbot for menial […]
Uberflip, a content engagement platform, announced Jeremy Schultz as the company’s new CEO and Jonathan Cogan as Chief Revenue Officer (CRO). Schultz and Cogan seek to bring a refreshed strategic vision to Uberflip’s next chapter with plans to steer the company toward continued success and growth. Schultz brings more than 25 years of sales strategy and executive experience to […]
Offering more than 30 customizable holiday-themed AR experiences, Cardii’s technology seeks to provide recipients with a personalized and dynamic 3D holiday scene that unfolds from their digital gift card. The scene is accessible directly via their smartphones. “Cardii is not just about giving a gift; it’s about creating a moment of genuine connection and awe,” […]
Selling high-value deals in the B2B world today involves engaging with a buying committee rather than an individual. This committee often consists of a wide variety of roles, possibly including an executive sponsor, upper/middle management decision makers, department heads, practitioners and representatives from procurement, legal, IT and security. As you might imagine, one of the […]
Autoklose, a sales email automation platform, announced the availability of Autoklose Komposer, an AI-powered tool that seeks to simplify the copywriting process by generating tailored and persuasive content suited to individual needs and requirements. The solution’s interface provides intelligent suggestions and recommendations, allowing salespeople to write higher-performing emails. The system includes: Several pre-made templates designed for […]
ProTexting, a mobile marketing solutions provider, introduced a seamless integration with customer engagement platform Twilio to help users connect any Twilio number to ProTexting’s SMS marketing dashboard. The partnership was formed to help simplify the process of launching and managing SMS marketing campaigns. “We are thrilled to offer this new capability to our clients,” said […]
Vende Digital, a B2B digital marketing agency, formed a partnership with Jasper, an AI copilot for marketing teams, to help B2B companies transform their marketing through AI tools. The partnership seeks to provide Vende Digital’s customers with access to enhanced content creation and optimization through Jasper’s platform to help enable more effective, scalable marketing. “Our partnership […]
Lavender is an email intelligence company designed to provide an AI-powered sales email coach to help teams humanize the sales process and write better emails faster. Lavender aims to empower reps with email scoring, data-driven personalization, writing assistance, template ranking and aggregated coaching insights and analytics, helping sellers around the world get more replies faster. […]
Since 2016, one of the most eagerly anticipated days for musically inclined Millennials and Gen Z’ers is Spotify Wrapped Day. While it’s fun to see how you stacked up against other fans (shout out to my fellow top 3% Taylor Swift listeners!), it’s also a genius marketing move by the audio streaming service. By tracking […]
Channel99, a B2B performance marketing technology provider, released its new view-through technology purpose-built for B2B digital programs. The innovation allows customers to place unique pixels within their digital campaigns to gain transparency into targeting efficiency, waste, reach, engagement and impact on pipeline and new deals. The view-through and verification technology is designed to connect account […]
Mine, an AI-powered data privacy company, raised $30 million in Series B funding in a round co-led by Battery Ventures and PayPal Ventures, with participation from new and existing investors. Mine plans to use the capital to scale its B2B enterprise-grade product MineOS, which features an intuitive, no-code experience that seamlessly integrates with advanced AI technology. “In […]
In the ever-evolving landscape of B2B marketing, the convergence of artificial intelligence (AI) and ABM has ushered in a new era of efficiency and effectiveness in content syndication. As businesses strive to reach and engage their target audience, these technologies are playing a pivotal role in reshaping B2B content strategies, providing unprecedented value to marketers. […]
ChatGPT celebrated its first birthday on Nov. 30 and, after a meteoric launch, B2B marketers are experimenting with and implementing the technology to automate the more mundane aspects of their daily routines. However, while generative AI has opened the door to a series of new applications and innovations, marketers are still hesitant to fully embrace […]
Applause is a world leader in testing and digital quality. Utilizing its test case management platform and leveraging the expertise of the uTest community of more than 1 million independent digital testers worldwide, the company aims to deliver authentic feedback on the quality of digital assets and experiences, provided by real users in real-world settings. […]
AgencyAnalytics, a provider of automated client reporting solutions for marketing agencies, introduced its Labs functionality, which seeks to deliver new tools to customers. The first features to be released under Labs include: MultiView Campaigns, which connect multiple accounts per platform integration to a single client campaign; and Google BigQuery Integration, which connects a Google BigQuery […]
Folloze, a no-code B2B buyer experience platform, released Folloze GeneratorAI, a content engine that seeks to enable marketers to create targeted and personalized campaign experiences at scale. GeneratorAI leverages Folloze Experience templates to help simplify how marketers build targeted campaign experiences with increased accuracy for buyers at any stage of their journey. It is designed to […]
In the age of data-driven marketing, agencies are constantly on the lookout for effective ways to reach and engage their target audiences. However, with the impending demise of third-party cookies and increasing concerns around privacy, agencies are facing a new challenge when it comes to audience data: According to Datonics study, 53% of respondents stated […]
Redactable, an AI-based redaction platform, generated $5.5 million in seed funding led by Gradient Ventures with participation from additional investors. Redactable’s AI-driven platform leverages natural language processing and machine learning to automatically detect sensitive information in documents and redact it. The company plans to use the funding to advance its market reach, visibility and operations. “With so much confidential […]
SOCi is a CoMarketing Cloud platform for multi-location enterprises that aims to empower businesses to automate and scale their marketing efforts across all locations and digital channels in a way that is brand directed, locally perfected and data connected. Using generative AI and machine learning, the SOCi Genius platform provides multi-location enterprises actionable insights and […]
RevLine Marketing, a provider of lead generation services, appointed its Co-founder Mark Nachlis as the new Managing Director. In his new role, Nachlis plans to steer the company toward new horizons and expand its services by utilizing generative AI while expanding programmatic solutions and CTV placement. “I am looking forward to expanding and growing Revline’s […]
Seek AI, a developer of generative AI for data solutions, integrated its natural language to SQL (NL2SQL) technology into Prodigy, a cloud-based production data platform. Through the partnership, the companies hope to empower brand marketers with access to advanced data insights and intelligence for better decision-making. Prodigy is offered as a Software as a Managed Service […]
Smartling, Inc., an AI-driven translation management platform, integrated with Iterable, an AI-powered customer communication platform, to combine Iterable’s cross-channel marketing capabilities with Smartling’s LanguageAI platform to help organizations deliver multilingual experiences with every interaction. The integration exchanges data seamlessly between Iterable and Smartling, enabling translation of email, push, in-app and SMS templates. Smartling’s translation management system offers […]