6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance

Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel engagement and data management for marketing and sales teams.

Intelligent Workflows empowers go-to-market teams to take a unified, data-driven approach that leads to better campaign outcomes. By centralizing campaign orchestration and data enrichment, Intelligent Workflows helps B2B companies use AI-driven insights that move contacts into the right channels based on their intent and buying stage. As a result, sales can engage the right accounts with personalized messaging across multiple channels from a centralized location.

Audience, Data Workflows

B2B sales and marketing teams often use disparate tools, which leads to outdated (and inaccurate) audience data, siloed campaign execution and static buyer journeys that don’t adapt to buyer behaviors and intent signals.

“Marketing teams are struggling with orchestration because of fragmented tools that create data silos and complicate campaign execution,” said Kyle Skibbe, VP of Product Management at 6sense. “Intelligent Workflows solves this by bringing data management and omnichannel engagement into a single canvas, enabling more efficient, targeted campaigns that drive measurable results.”

Using Audience Workflows, marketers and marketing operations practitioners can tap into a unified interface to streamline omnichannel engagement across display, social, email, SEPs, CRM and marketing automation platforms. Data Workflows then helps operations teams enhance their CRM and marketing automation platforms with high-quality firmographic, technographic and predictive data.

Key Features and Benefits

Intelligent Workflows touts several out-of-the-box plays, including re-engage dormant audiences, deal acceleration and full-funnel engagement, which let marketers start generating pipeline immediately. All plays come pre-configured, making launching campaigns easy and fast.

“At 6sense, we are building the platform for B2B companies to identify, engage and convert potential buyers using data and advanced AI technology,” said Jerome Levadoux, Chief Product Officer at 6sense. “With the launch of Intelligent Workflows, we’re reducing complexity that comes from fragmented campaigns and giving go-to-market teams control and visibility of a dynamic process.”

Pilot Feedback

All 6sense Platform subscribers have access to Intelligent Workflows, while Sales Intelligence subscribers can use Data Workflows. The solution integrates with major CRM systems (Salesforce and HubSpot), marketing automation platforms (Marketo, HubSpot, Marketing Cloud, Eloqua), sales engagement platforms (Salesloft, Outreach), and digital advertising channels (Meta, LinkedIn, Google, 6sense Display).

Skibbe said the feedback from beta customers has enabled them to add additional templates. “This is a direct reflection of what customers have told us, which is always fun when you’re running a beta,” she said in an interview with Demand Gen Report. “When beta customers get in there and test, we use that as inspiration to offer more to our customers.”

One of the individuals who piloted Intelligent Workflows was Higher Logic’s Alexander Weihmann, who noted: “We were able to save each SDR at least 45 minutes per account by setting up a workflow that automated contact purchases, removing the manual effort of digging for the right contacts or manually purchasing contact data.”

Explore pre-built plays to quickly accelerate campaigns with Intelligent Workflows.