Clari, Salesloft to Merge – Demand Gen Report

Clari and Salesloft, two revenue orchestration category leaders, have reached a definitive agreement to merge.

Executives from the two companies said the new company will serve over 5,000 organizations globally across all industries – bringing $10 trillion in annual revenue under management from enterprise customers like Adobe, IBM, 3M, Zoom and Shopify.

Expected to close fall, 2025, the combined company will bring together the broadest and deepest revenue artificial intelligence (AI) dataset and workflow footprint— capturing critical buyer signals, thousands of human actions, and the revenue outcomes that matter— ingesting more than 10 billion revenue actions and 1 trillion data signals.

Unlocking AI Abilities

Andy Byrne, CEO of Clari who will lead the combined company, said with thousands of revenue teams working within our platforms, the merged companies can uniquely understand everything that’s happening to capture Revenue Context as watch, listen, and understand what every human did, when, and with what outcome.

“This merger creates a powerful AI dataset that unlocks a revenue AI flywheel: the more data ingested, the more users supported, the more workflows running – the richer and more valuable Revenue Context becomes,” said Byrne. “This is how we turn every signal into action and every action into growth.

Unifying Revenue Teams

The merger will offer a deeper level of revenue context, the foundation needed to train and enrich LLM models and AI agents, guiding both humans and AI agents with recommendations they need to make decisions and take action successfully.

The combined company will deliver the broadest depth, value, and coverage by unifying all revenue teams — CMO, CCO, CIO, CRO, and front-line seller — and the jobs to be done across all functions, according to Patrick Nichols, Interim CEO of Salesloft.

“Together, Clari and Salesloft will help customers accelerate the pace of pipeline momentum, improve win rates, and increase rep productivity through our intelligence layers and unique agentic approach,” said Nichols. “We see a great opportunity to go beyond traditional categories and into new markets, leveraging our vast amounts of revenue data and intelligence to drive increasingly successful actions and outcomes.”

Combining Clari, Salesloft

The Clari revenue orchestration platform leverages all structured and unstructured data from every human- and machine-generated revenue interaction into a single, time-series data model, the world’s largest of its kind — managing over $5 trillion in revenue for global enterprises.

Salesloft’s platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal.

For Byrne, the merger ends “the revenue void for good – where decisions are made in the dark, AI and humans operate blind, and execution is driven by gut feel instead of grounded in context. This signifies the beginning of a new era for enterprise revenue. It’s the beginning of the autonomous revenue system— where humans and agents work in sync to unlock new levels of productivity and growth.”