Content That’s Lit: #B2BMX Summer Camp Webinar Focuses on Thought Leadership with Nancie Jung

A well-told campfire story has the power to draw people in, grabbing attention and sparking meaningful connections. Compelling thought leadership can do much the same.

At the 2025 #B2BMX Summer Camp, we are bringing friends old and new together for a weeklong digital summer camp, where we’ll roll up our sleeves and explore how storytelling approaches and techniques will resonate with your audience, support SEO, and align with today’s complex buyer journeys, this session will help you craft content that inspires, informs, and establishes your brand as a trusted beacon in an online wilderness filled with AI-generated content.

On Aug, 14 at 12 p.m., join B2B marketing leader Nancie Jung, and Emerald Studio storytellers Alexis Carroll Cline, Director of Strategy, and Kate Walker, Senior Director of Business Development, for a campfire chat designed to help you develop strategic, impactful thought leadership content that lays the groundwork for future success. You’ll enjoy a lively discussion about Jung’s over 15 years’ experience in financial services that will provide actionable insights designed to help you:

• Make an impact with content that sparks curiosity and drives engagement;
• Keep your content pipeline flowing and fueled with fresh, unique ideas; and
• Tailor your messaging around your audience’s challenges and goals to drive deeper engagement.

The Summer Camp Lineup

Set for the week of August 11, the 2025 #B2BMX Summer Camp is a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft. We are tapping into the spirit of our B2B Marketing Exchange to invite attendees to step away from the day-to-day and into an educational and entertaining environment that encourages reconnecting with creativity and exploring the trends, tech, and tactics B2B teams are using in the wild to bring their GTM success to life.

Let’s take a look at our camp schedule to go over the webinars being held with the brightest minds in B2B joining our #B2BMX counselors this summer.

Outplay. Outqualify. Outconvert. Welcome to GTM Island. Join Josh Baez, Sr. Demand Gen Manager at NetLine, as he shares 3 critical skills top teams are using to outplay outdated lead gen, outqualify shallow intent, and outlast the campaign chaos. (Aug. 12, 12 p.m.ET)

Exploring A New Terrain Of AI-Powered Productivity   In the Science Corner, we’re replaying one of the hottest keynotes from #B2BMX West as Campfire Keynote Roderick Jefferson unpacks how to use AI as a trail guide—not a crutch—in your sales and leadership journey. (Aug. 11, 2 p.m. ET)

Influence Is the New Outbound Welcome to Arts & Crafts where special guest Counselor Morgan J. Ingram, a 4X LinkedIn Top Voice, will gather attendees around the strategy circle as he teaches you how expert-driven content can pack your pipeline and spark real business growth (no trust falls required). (Aug. 12, 2 p.m. ET)

Campfire Stories from the Brand Trail: How Axon Builds Trust Through Storytelling Grab a seat by the campfire and get ready to hear how a B2B brand earns trust — not just with features and facts, but with heart. Axon’s Abigail Stock shares the company’s journey of transforming brand strategy into a storytelling adventure that connects with customers on a deeper level. (Aug. 13, 2 p.m. ET)

So pack your bags and spend Summer Camp this August with us! Register today for free and be the first to pitch your tent at #B2BMX Summer Camp!