Accenture Acquires MomentumABM – Demand Gen Report

Accenture has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies.

Founded in 2011, MomentumABM provides B2B marketing advisory services across the full marketing ecosystem—from customer growth strategy development and operating model design to capability building and program execution.

MomentumABM will join Accenture Song to strengthen its ability to help B2B marketing leaders transform marketing in an era of increasing complexity, fierce competition and heightened client expectations.

Accelerating Growth

With their latest acquisition, Accenture Song continues its commitment to help B2B marketing leaders accelerate customer growth and reinvent the future of marketing, said Sohel Aziz, Accenture Song lead for the UK, Ireland and Africa.

“MomentumABM is an essential part of this transformation, and together, we will work with clients to redesign operating models, develop future-oriented capabilities, and help our clients grow by becoming more relevant for B2B customers,” said Aziz in a statement.

MomentumABM Background

MomentumABM’s capabilities will help Accenture Song better serve enterprise clients seeking to reinvent their approach through integrated customer-centric growth strategies, connected sales and service models, and AI-powered personalization.

Alisha Lyndon, CEO and founder of MomentumABM, noted combination will help clients define and scale strategies, strengthen operations, and pursue client-centric growth.

“Marketing leaders face rising pressure to deliver growth against a backdrop of heightened client expectations,” said Lyndon. “By joining Accenture Song, we will bring together our B2B marketing expertise and innovation in account-based marketing with Song’s global scale, broader customer reinvention capabilities, and AI investments.”

Latest Accenture Acquisition

MomentumABM brings proprietary methodologies and practices, including the ABM Adoption Framework, B2B marketing decision support methodologies, and insights such as the Customer Buying Index (CBX), based on research of C-suite decision makers from global organizations.

For Accenture Song, this is the latest in a series of strategic acquisitions by the  global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, as its aims at expanding its marketing transformation capabilities. Recent acquisitions include Unlimited, GemSeek, Mindcurv, and ConcentricLife.

“MomentumABM’s approach is aligned with our vision of the future of B2B growth,” said Shaheen Sayed, Head of Accenture in the UK, Ireland, and Africa. “Marketing reinvention is a strategic priority for Accenture, especially in complex B2B industries. We’re excited to welcome the MomentumABM team and to bring their capabilities, and best practices to support our clients.”