StackAdapt Unveils App Designed for First-Party Data 

StackAdapt has rolled out the first Snowflake Native App.

Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning complex data preparation into a streamlined workflow that any marketer can use.

Company officials promoted the launch as a significant leap forward for enterprise advertisers aiming to activate first-party data at scale. Using the app, marketers can create real-time audience segments directly within the platform, eliminating the need for IT intervention, and seamlessly transform raw first-party data into actionable insights without moving data outside Snowflake.

Eliminating Barricades

Yang Han, o-Founder and CTO at StackAdapt said marketers want results, not roadblocks, and that is what the app allows.

“Bringing Cortex into the Snowflake Native App means our clients can turn raw tables into ready-to-use audiences in minutes,” said Yang Han, Co-Founder and CTO at StackAdapt. “Being able to use first-party data to pinpoint users with precision in a privacy-safe manner is critical to driving performance and growth in today’s world.”

Unifying Data

StackAdapt empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform connects brand and performance marketing to drive measurable results across the entire customer journey.

Using Snowflake Cortex, marketers can use natural language to query tables, identify relevant columns for mapping, and seamlessly locate the precise data they need to execute their campaigns.

Teams can use first-party data to retarget past customers, build lookalike audiences, suppress segments like converted users or ineligible leads, and measure campaign results using data already within their systems. Integrated with the StackAdapt Data Hub, users can bring data from multiple Snowflake tables into a single environment without needing to stitch or reformat, providing a more comprehensive view of their customers.

App Advantages

The app gives teams greater control, faster execution, and more meaningful outcomes by simplifying data discovery, mapping and activation into a unified process. Brands can grant data access to agencies using StackAdapt’s API key, making collaboration more flexible and seamless.

“StackAdapt has launched a number of solutions on Snowflake Marketplace, and this latest launch illustrates how the Snowflake Native App Framework simplifies first-party data activation at scale,” said Eric Batscha, Industry Principal, Adtech at Snowflake. “StackAdapt is a prime example of a partner that’s raising the bar for usability while protecting customer data in Snowflake.”

StackAdapt’s Snowflake Native App is now available in public preview in Snowflake Marketplace. To learn more and access the app, visit the Snowflake Marketplace page..