ValueSelling Launches AI Avatar Sales Coach

ValueSelling Associates has launched Val, the first ValueCoach AI avatar that integrates a value-based sales methodology with personalized, real-time skills development.

Representing a breakthrough in AI-powered sales coaching, Val is designed to help salespeople refine critical skills, adopt effective selling behaviors and close more deals faster as its delivers human-like coaching directly into the seller’s daily routine.

Val is unique among AI-powered sales coaching solutions because of its capabilities to go beyond roleplays. Val is purpose-built for B2B sales organizations using the ValueSelling Framework sales methodology with over 260 proprietary training modules.

Virtual Coach

Because expert coaching is available when and where the seller needs it, they are more likely to benefit from this personal, customized guidance, according to Julie Thomas, CEO of ValueSelling Associates

“Val is not an AI tool—Val is a virtual ValueSelling Associates coach trained to think, ask and respond like an elite human sales coach,” said Thomas. “With Val, organizations can democratize high-quality coaching at scale and empower reps to improve in the moment and continually iterate on those improvements.”

Interactions with Sales Reps

Powered by Replicate Labs, Val uses agentic AI, conversational intelligence, voice recognition, and freeform dialogue. It is programmed to have realistic human expressions, personality traits and character nuances—providing the same experience as if talking with a human.

The avatar listens to sales reps issues, and provides immediate feedback tailored to each salesperson’s experiences, skill level and goals. Additionally, it creates personalized learning journeys that accelerate skill development without having to wait for scheduled training or finding times on a manager’s calendar.

Val begins each session by getting to know the sales rep—identifying skill gaps, exploring recent challenges, and building a tailored development plan. If a rep isn’t sure where to start, Val prompts with questions like, “Can you share a recent challenge you faced in your sales process?” Together, they pinpoint key areas to improve.

Consistent Contact

From this initial conversation, Val generates a SMART goal and builds a custom coaching plan that is visible on the rep’s dashboard. The next session is then booked along with a personalized learning path to the rep’s calendar. Reps can stay in touch with avatar via Slack, encouraging reps to reach out between sessions.

Among the real business benefits that are delivered to sales reps is they get instant, context-rich guidance to articulate business value, ask better questions and advance qualified opportunities. This reinforces value-based selling at the moment of need, leading to stronger execution and results.

Val is available as part of ValueSelling Associates’ ValueCoach AI tool. For a demo, contact them at [email protected].