Apollo.io Appoints New CMO, CRO to Accelerate GTM Innovation

Apollo.io, a leading AI-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief Marketing Officer (CMO) and Adam Carr as Chief Revenue Officer (CRO).

These strategic hires mark a pivotal moment in the company’s evolution as Apollo transitions from a high-growth startup to a mature enterprise technology company, now generating more than $100 million in annual recurring revenue.

The new hires join a leadership team that recently added Bela Stepanova as Chief Product Officer and Matt Curl as Chief Operating Officer (COO).

Focus of Apollo

The company’s strategic rebrand centers on shifting away from feature-focused messaging to a story that highlights real business impact, reflecting Apollo’s place in the AI-driven sales intelligence market. Serving millions of go-to-market professionals across more than 500,000 companies globally, Apollo is committed to advancing AI-driven sales intelligence through a more intentional and impactful brand approach.

“Marcio and Adam bring exceptional expertise in scaling high-growth technology companies and transforming go-to-market strategies through innovative approaches,” said Tim Zheng, co-founder and CEO at Apollo.  “Their deep understanding of AI-powered sales solutions and proven track records of building world-class revenue organizations will be instrumental in accelerating our mission to make advanced sales intelligence accessible to businesses worldwide.”

Arnecke Arrival

The ambition of Apollo’s leadership is to become a category-defining platform in AI sales intelligence. As CMO, Arnecke will lead Apollo’s global marketing strategy, leveraging his extensive experience in scaling B2B SaaS marketing across international markets.

Arnecke, with over two decades of expertise driving revenue acceleration, has previously transformed marketing functions at industry leaders like Intercom and Zendesk, which he helped scale from $40 million to $1.7 billion, culminating in a successful IPO.

“Apollo is transforming how sales teams discover, engage, and convert prospects through our comprehensive B2B data intelligence and advanced AI,” said Marcio Arnecke. “What sets us apart is our commitment to transparency and precision in data collection. I’m excited to help position Apollo as the definitive AI sales platform for growing businesses, with the most accurate and actionable insights.”

Carr Looks to Drive Sales

Carr joins as CRO, bringing enterprise sales leadership from his tenure at high-growth companies like Box and most recently Miro, where he played a pivotal role in growing the company’s high-touch revenue from single digits to hundreds of millions in ARR.

Carr’s expertise in Product-Led Growth (PLG) and Product-Led Sales (PLS) strategies that will be critical in accelerating Apollo’s expansive outbound expansion strategy and driving the company’s next phase of operational growth. At Apollo, he will lead the revenue organization, focusing on strategic sales execution, development initiatives, and overseeing inbound and outbound sales channels, partnerships, customer success, and client onboarding.

“What excites me about Apollo is that we’re creating a platform that truly helps sales teams work smarter,” said Carr. “Instead of getting lost in multiple disconnected systems, we’re giving teams a strategic approach that turns data and AI into real business growth. It’s about making sales less about endless manual work and more about connecting with the right customers at the right time.”

To find and close your next deal, sign up for free at www.apollo.io

The post Apollo.io Appoints New CMO, CRO to Accelerate GTM Innovation appeared first on Demand Gen Report.