Automated Billing Streamlines Operations for Token Creative

Started as a project in a Toronto garage seven years ago, Token Creative Services is a thriving full-service creative agency that collaborates with innovative brands making positive environmental or social change.

“We’re not a niche agency—we are a full-service agency,” says Jordan Snider, co-founder of Token Creative. “But what we do best is media, photography, and video—our work is all about telling compelling stories and making brands shine.”

Token offers content copywriting, media production, SEO, and marketing strategy for businesses that need more than just surface-level campaigns Their approach has helped them secure 15-20 high-value clients who view them as an extension of their marketing teams. But as the agency scaled, so did the operational challenges—especially around billing, payments, and managing accounts receivable (AR).

Chasing Payments

With large scopes of work, recurring monthly retainers, and variable fees, keeping track of invoices became a full-time job in itself. The program they used for invoicing was a clunky, time-consuming process— proposals were sent separately, invoices required constant follow-ups, and payments had to be chased every month.

Besides AR costs ballooning to $40,000, Snider said managing payments manually was eating up valuable time—hours that could have been spent on client projects instead of administrative back-and-forth.

“We didn’t start this business to chase invoices. We needed a solution that made payments effortless,” said Snider.

Automated Billing Solution

When their bookkeeper introduced them to Ignition, it was a game-changer for Token leaders. Ignition automates proposals, invoicing, payments and workflows in a single platform, empowering businesses to sell, bill and get paid for their services with ease.

“What sold us immediately [on Ignition] was the ability to automate proposals, invoices, and payments all in one platform. Ignition streamlined the entire process,” said Snider.

With Ignition automating proposals and invoices, Token Creative was able to eliminate separate documents or manual data entry and collect payments automatically as clients enter their payment details upfront, ensuring smooth recurring payments.

Additionally, it enabled the marketing agency to structure billing efficiently that set up deposits for large scopes of work, monthly fees for ongoing marketing, and variable charges for additional services. As a result of implementing the Ignition program, it eliminated the need to chase down unpaid invoices.

“We love Ignition’s brochure feature to showcase our services, and it makes everything look so polished,” said Snider. “Clients see a proposal, sign it, and their payment is scheduled automatically. No back and forth. No awkward conversations. Just smooth transactions.”

Billing on Autopilot

Since implementing Ignition, Token Creative has seen dramatic improvements in efficiency, revenue, and cash flow:

• 30% revenue growth. With more time to focus on high-value clients, the agency has expanded its service offerings and grown its revenue significantly.
• More than 8 hours per month saved. What used to take hours of manual invoicing and payment follow-ups is now automated, freeing up time for client work.
• Cost saving. It has eliminated $40,000 in AR as payments are now collected seamlessly, with zero overdue invoices— “no more emails asking for credit card details, no more follow-ups.”

Snider said that implementing the resources from Ignition “has literally changed our business. We used to spend so much time chasing money, and now we don’t even think about it. We get paid on time, every time.”