ZoomInfo & Salesloft Expand Partnership To Help Equip Sellers With AI-Ready Insights

ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers accelerate revenue growth for GTM teams.

Reported benefits of the continued collaboration helps users:

• Set up automations that push ZoomInfo’s key buying signals over to Salesloft, where Rhythm assigns the next best action and then uses Salesloft’s AI to prioritize sellers’ daily workflows;
• Leverage ZoomInfo Copilot’s signal-powered generative AI or Salesloft’s generative AI to craft unique emails based on buyer insights and send them through Salesloft; and
• Build customizable, hyper-targeted lists in ZoomInfo and push details to Salesloft to engage buying groups with highly personalized strategies via Salesloft’s multichannel tools.

“This exciting partnership brings together two industry leaders to deliver unparalleled data-driven insights and transform those insights into revenue-generating actions for our customers,” said James Roth, ZoomInfo’s Chief Revenue Officer, in a statement. “Together we’re revolutionizing how sales teams approach their GTM strategies. From actionable insights to streamlined workflows and personalized engagement, our combined platforms redefine what it means to sell effectively in the modern era and help teams win more business, faster.”