Demandbase Rearchitects Product & Brand Experience With New Sales Features

Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip sellers with more precision, insights and speed. Additionally, the company reimagined its brand in favor of a sleeker, cleaner and more tech-forward look.

For its part, Demandbase One was created to help unify data across the GTM tech stack and convert that data into real-time insights to help align sales and marketing. Specifically, the new additions include:

• Buying groups for sales, which reportedly surfaces all buying committee members;
• Customizable prescriptive sales dashboards, which seek to leverage AI to provide visibility into the best accounts, contacts and buying groups to target and why, with daily updates based on real-time buying signals;
• Contact smart scoring to help ensure sales is connecting with the right contacts;
• Site visit intelligence, designed to help sellers activate with the right message at the right following website actions; and
• Adding records to sales engagement platforms such as Outreach, Salesloft and Gong directly within the Demandbase platform.

In terms of the brand update, the fresh aesthetic seeks to evoke a more cohesive experience across every touchpoint to offer customers a unified and modern interaction with the Demandbase brand.

“With our reimagined sales and brand experiences, we’re bringing sales and marketing together like never before,” said Gabe Rogol, Chief Executive Office at Demandbase, in a statement. “By providing robust tools and real-time insights, sellers can focus on the right accounts, close deals faster and personalize their outreach for dramatically better results. This launch is a pivotal step in our mission to align sales and marketing teams, empowering our customers to consistently exceed their revenue goals. It reflects our commitment to innovation and the same relentless focus that has made us the partner of choice for the majority of the Fortune 10 in tech.”