Contentstack Acquires Lytics To Help Enhance Composable DXP

Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing comprehensive audience insights, content analytics and profile management to the Contentstack platform.

Specifically, Contentstack plans to provide its users with:

• Real-time engagement data and audience insights for both known and unknown visitors;
• The ability to create audience profiles and segments out-of-the box; and
• A data activation layer designed to access and understand customer data and send it across preferred channels instantly.

“We’ve been on a decade-plus long journey to build the world’s best composable DXP for brands — and data was the missing link,” said Neha Sampat, Founder and CEO of Contentstack, in a statement. “Truly personalized digital experiences require a marriage of scalable content management and actionable first-party data, wherever it lives, operating in real time. This is why combining Contentstack and Lytics makes so much sense for brands who are building the world’s best digital experiences.”