Madison Logic Partners With Gong To Help Enhance Revenue Workflows

Madison Logic, a digital account-based marketing (ABM) activation platform, integrated with Gong, a revenue intelligence provider, to help enhance cross-functional revenue team collaboration and workflows by connecting Madison Logic’s insights and account activation into Gong’s revenue intelligence.

With the goal of streamlining account engagement, key benefits of the partnership reportedly include:

• Account summaries, buyer persona engagement updates and aggregated reporting across campaigns;
• Improved visibility to address specific account needs and concerns and deliver more tailored recommendations throughout the sales cycle; and
• Shared account and buyer intelligence to help foster stronger collaboration between sales and marketing teams through a unified outreach strategy and brand voice.

“B2B buyer behavior is changing rapidly: Insights ensure you are not just reacting, but proactively shaping sales conversations,” said Liz Ronco, Head of Product and Solutions Consulting at Madison Logic, in a statement. “Faced with larger buying committees, tighter budgets and longer sales cycles, marketing and sales teams must work together to deliver personalized experiences to stand out from competitors. This integration with Gong enables us to put account and buyer intelligence directly in front of sellers to maximize outreach and boost conversion rates.”