PathFactory Acquires Uberflip To Enhance Content Intelligence & Personalization

PathFactory, a content intelligence company, acquired Uberflip, a content experience platform, with the goal of unifying the companies’ complementary features to offer better B2B content intelligence and personalization.

Through the acquisition, PathFactory will leverage Uberflip’s platform to help address the growing demand for better buyer journeys at scale.

“Today we bring together industry leaders that share a common vision for how B2B marketers can use generative AI to deliver better buying experiences that increase engagement and drive revenue,” said Dev Ganesan, CEO and President of PathFactory, in a statement. “Our aligned cultures, rooted in innovation and led by strong, experienced management, will guide our team’s success, accelerate product innovation and scale growth.”

Ganesan will continue to serve as CEO of the combined company, which will operate under the PathFactory name. Jeremy Schultz — Uberflip’s CEO — will join the PathFactory Board of Directors, while other executives from Uberflip will assume key roles within PathFactory.