OneMagnify Acquires AI-Driven, CTV-First Marketplace

OneMagnify, a data science-driven marketing solutions provider, acquired Emodo, a connected TV (CTV)-first advertising marketplace, to help OneMagnify clients leverage AI-driven programmatic marketing to deliver highly targeted, personalized campaigns.

Emodo’s CTV and native ad formats seek to capture attention and drive engagement, while OneMagnify’s data-driven insights help inform understanding of target audiences and optimize campaigns for maximum ROI. According to the companies, combining their resources will help OneMagnify’s clients achieve their business goals and gain a competitive edge.

“This acquisition aligns perfectly with our vision of providing a comprehensive suite of B2B marketing solutions powered by best-in-class data science and technology capabilities,” said Mark Petroff, CEO of OneMagnify, in a statement. “Emodo’s cutting-edge AI technology and programmatic media expertise will enable us to deliver even more value to our clients by driving measurable.”

OneMagnify plans to leverage Emodo’s capabilities while still allowing Emodo to operate as a separate company moving forward.