Just Global Joins Trilliad To Create ‘B2B Growth Services Provider’ Category

Trilliad, a growth services provider, acquired Just Global, a b2B marketing agency, to help propel Trilliad’s mission of creating a growth services provider category, which the company hopes will bridge the gap between sales and marketing within global enterprise B2B brands.

Trilliad aims to align and optimize the entire buying experience across marketing, sales and customer success by providing services that help increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close and drive customer lifetime value. For its part, Just Global offers full-funnel solutions that seek to provide services across strategy, media, creative, content and analytics to break down marketing silos.

“In the current landscape, aligning marketing and sales for shared growth delivers a competitive edge for organizations,” said Craig Dempster, CEO of Trilliad. “We are thrilled to welcome the impressive Just Global team to Trilliad. This marks a major step in our journey to offer something unique and essential with a new growth services provider category. We are shaping our services to power unified performance and produce real results for B2B brands globally.”