Vidyard Enhances AI Avatars To Help Better Personalize Video Outreach

Vidyard, an online video platform, released new capabilities for its AI Avatars, which are designed to help teams create hyper-realistic, personalized video messages. Originally released in April 2024, the solution seeks to streamline video creation by helping users generate videos in their likeness from a written, audio or AI-generated script.

The new features include:

• Script personalization for bulk recipient lists using either keyword replacement or enriched data from customer intelligence platforms like Clearbit;
• Integrations with sales engagement platforms like Salesloft, HubSpot and Apollo;
• Enhanced facial feature accuracy;
• Faster avatar creation times with less footage needed for reference; and
• An API to help integrate AI Avatars into code.

“The advancements in AI Avatar technology we are announcing today are revolutionizing the way sales teams connect with customers as we continue to improve upon the way selling is done and help create the future of productive buyer-seller relationships,” said Jonathan Lister, Vidyard’s Chief Operating Officer, in a statement. “By enabling the rapid creation and delivery of hyper-realistic, personalized video messages at scale through AI, we are empowering businesses to take advantage of the evolving landscape of work that is becoming influenced by technological advancements, societal changes and economic trends. As a result, we are seeing greatly enhanced engagement and response rates that are driving better sales outcomes for customers.”