Outreach Introduces New Features Designed To Boost Customer Retention & Expansion

Outreach, a sales execution platform, released suite of new features designed to help sales and account management teams improve collaboration, gain full lifecycle visibility and better take timely, relevant actions that lead to account growth.

Specifically, the new additions to Outreach’s platform include:

• Display product licensing and usage data directly within Outreach (including competitive and complementary products) to help monitor customer health metrics;

• Sequence blueprints for account management designed to streamline workflows related to onboarding, customer training, NPS detractor management and expansion;

• Time-based triggers based on specific dates such as an upcoming renewal, account check-in, key milestones or in relation to marketing communications and events;

• Custom objects that bring custom data into Outreach to reportedly unlock unique selling workflows; and

• Smart Kaia Coach for Conversation Intelligence, which includes the ability to select a meeting recording for review and apply the appropriate card, as well as understand what topics are trending in conversations.

“Retaining and expanding current customers has never been more important,” said Abhijit Mitra, President of Product and Technology at Outreach, in a statement. “At the same time, customer expectations are rising, and organizations face tighter capacities and resource constraints on their customer teams. As a result, each team member must understand customer interactions, opportunity history and product adoption to effectively execute coordinated workflows that land, retain and expand accounts. Our latest release delivers full lifecycle visibility, while enabling teams to take relevant and timely action that leads to account growth.”