Treasure Data Unveils Generative AI Capabilities With CDP-Native AI Framework

Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable teams to accelerate campaign ideation and activation, as well as build custom AI applications.

Built on top of Treasure Data’s CDP, the Framework includes features such as:

• An AI Marketing Copilot, which is designed to build and enhance audience segments, generate insights, analyze data, create visualizations and collaborate with AI for new ideas and step-by-step action plans;
• An AI Email Studio, created to help marketers generate content for personalized email campaigns and leverage generative AI to create 1:1 email content based on real-time behaviors; and
• A Build Your Own AI, designed to help users architect their own generative AI engines.

“AI and customer data together drive productivity that unlocks revenue growth,” said Kaz Ohta, CEO and Co-founder at Treasure Data, in a statement. “For years we’ve helped customer-centric teams apply intelligence to customer data with predictive AI and machine learning. As we continue to reinvent the customer data platform, we’re excited to introduce generative AI on top of the world’s best CDP for global enterprises. Now that anyone can simply chat with their CDP in natural language, our customers can democratize data exploration, analysis and activation for teams across their entire company.”