Demandbase Unveils New Integration With Revenue Intelligence Platform To Enhance CX

Demandbase, a provider of AI-driven account-based go-to-market (GTM), revealed the first release from a series of product development plans with Gong, a revenue intelligence platform. The debut product is an integration that aims to create a targeted people list with Demandbase data that can be added directly into flows in Gong Engage, Gong’s AI-powered sales engagement solution.

Gong Engage is a full-cycle sales engagement solution designed for creating, managing and converting pipeline, and the integration with Demandbase will reportedly provide users with better access to important account and contact in one place. Specifically:

• Sellers will be able to search Demandbase’s third-party company and contact database to help paint a clearer picture of overall account and contact engagement, set up connections and more; while
• Marketers will unlock a new channel for integrated campaigns that include sellers’ workflows.

“Our goal is to bring the power of Demandbase data, insights and actions directly into the flow of work for advertisers, marketers and sellers,” said Michael Wilczak, Chief Strategy & Development Officer at Demandbase, in a statement. “This integration with Gong surfaces relevant contact and account intelligence right in Gong Engage to make it easy for salespeople to sync and add contacts to Gong. There’s a lot for our joint customers to get excited about, and we look forward to sharing more soon.”