TechTarget Reveals Latest Priority Engine Update

TechTarget, Inc., a provider of B2B technology purchase intent data and services, released the latest addition to its Priority Engine platform: Account Intent Feeds. The new solution is powered by TechTarget’s purchase intent data and designed to provide contextually relevant buy-cycle content to support active B2B technology purchases.

The new solutions seek to deliver a weekly stream of account data directly into CRM systems, with the goal of fueling ABM platforms and other connected systems. Specific features of Account Intent Feeds include:

• Account intent scores that adjust every week based on relevant purchase research activity from in-market buying teams;
• Customer-specific insights into content and brand engagement across the TechTarget ecosystem;
• Notification of new triggers such as content downloads, website visits, banner engagement and confirmed projects; and
• Weekly indicators of account interest in customer-specified topics and hand-selected keywords.

“B2B go-to-market teams waste so much time and resources on false, incomplete or misleading signals, leading to a significant number of missed opportunities with new and/or existing accounts,” said Michael Cotoia, CEO of TechTarget, in a statement. “Priority Engine Account Intent Feeds provide unmatched precision to confidently identify and act on the high-value accounts most likely to buy. This will help our customers further refine their approach and more easily leverage this unique data to drive deeper engagement and generate more revenue from account-based efforts.”

TechTarget News Flashback

Most recently, the company partnered with B2B software review website G2 to release G2 TechBlend, a new content solution that combines TechTarget’s contextually relevant editorial content with G2’s insights, news and trend analysis.

Additionally, TechTarget entered a definitive agreement to absorb Informa Tech’s digital businesses to create a global platform in B2B data and market access. The combined company — referred to as New TechTarget — focuses on helping vendors in enterprise technology and other markets accelerate revenue growth.