Leadspace Drive Platform Seeks To Improve Customer Understanding & Campaign Effectiveness
Leadspace, a B2B customer data platform (CDP), aims to deliver B2B buyer profiles, total addressable market (TAM) and ideal customer profile (ICP) discovery, segmentation and buyer insights with more than 30 embedded data sources and AI-scoring models for company fit, intent and persona within a point-and-click interface.
The Lowdown
The Leadspace Drive Platform is designed to find, create and prioritize close-able pipeline, drive better marketing campaigns and eliminate data silos.
Back-Of-The-Box Details
The Drive Platform is a CDP that features the B2B Buyer Data Graph, which uses tens of thousands of real-time buying signals to build and operationalize a company’s TAM, ICP, fit, intent and engagement scoring models. Sales and marketing teams reportedly use the platform to better understand their best-fit customers and whitespace opportunities, as well as improve the effectiveness of their programs.
Who It’s For
The CDP is for medium/large enterprises with complex buying cycles that need AI-guided account/audience targeting and activation, as well as B2B practitioners who want low customer acquisition costs and high marketing/sales ROI but lack the visibility and tools to impact pipeline and revenue.
Key industries include software, business services, transportation, distribution, hospitality, manufacturing and FSI/insurance.
What It Solves
The Leadspace Drive Platform seeks to:
- Increase share of wallet, cross-sell and up-sell opportunities;
- Optimize territory planning and assignments;
- Create accurate profiles to allow more personalized and effective contact;
- Monitor target accounts for in-market buying signals; and
- Prioritize leads by fit, intent and persona scoring models.
What Makes It Special
Leadspace is an open and extensible platform that unifies and blends first- and third-party data at scale with business-focused tools to segment and model buyer data to help find, create and accelerate close-able business.
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