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PathFactory, a B2B content intelligence marketing platform, released ChatFactory, a generative AI-powered buying agent designed to leverage content intelligence and human-like conversation to help answer buyers’ questions, make content recommendations and create personalized and shareable content libraries. Specifically, ChatFactory seeks to: Provide tailored AI-generated answers, content recommendations and auto-generated customized microsites; Transform static website repositories […]
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ZoomInfo Copilot Works To Blend First- & Third-Party Data With Gen AI To Predict Pipeline
admin June 27, 2024 ArticleZoomInfo is a go-to-market platform designed to help businesses find, acquire and grow their customers by delivering accurate, real-time data, insights and technology to more than 35,000 companies worldwide. ZoomInfo seeks to help businesses increase efficiency, consolidate their technology stacks and align their sales and marketing teams in one platform. Solution Overview ZoomInfo Copilot is […]
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TechTarget, a provider of B2B technology purchase intent data and services, teamed up with revenue AI-powered ABM platform 6sense to integrate TechTarget’s proprietary account intent data into the 6sense Revenue AI Platform. The integration will reportedly help users: Identify, prioritize and target accounts that are actively consuming contextually relevant buy-cycle content; Inform better list segmentation […]
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Demandbase Unveils New Integration With Revenue Intelligence Platform To Enhance CX
admin June 26, 2024 ArticleDemandbase, a provider of AI-driven account-based go-to-market (GTM), revealed the first release from a series of product development plans with Gong, a revenue intelligence platform. The debut product is an integration that aims to create a targeted people list with Demandbase data that can be added directly into flows in Gong Engage, Gong’s AI-powered sales […]
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Gong Unveils New AI Capabilities To Help Revenue Teams Enhance Execution
admin June 26, 2024 ArticleGong, a revenue intelligence platform, enhanced its user-trainable AI and concept capture technology AI Smart Trackers through the release of new tools, AI Methodology Playbooks and AI Scorecard Suggestions. Specifically, the new capabilities include: New tools designed to help build workflows, get trustworthy insights and quickly understand what good AI-generated results look like without depending […]
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Digital Accessibility: The Missing Piece In Your Marketing Tech Stack
admin June 22, 2024 ArticleMarketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty, which is why many organizations have established robust marketing tech stacks complete with automation, conversion optimization, customer data platforms, content management and more. However, digital accessibility solutions remain largely overlooked. This isn’t just a missed opportunity — […]
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WPP & IBM Team Up For New Generative AI-Powered B2B Solution
admin June 22, 2024 ArticleWPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched a B2B solution powered by IBM’s AI and data platform watsonx. The new product — WPP Open For B2B —is designed to reinvent how B2B marketers identify and engage clients and prospects across the buying journey. WPP Open for […]
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The Big ‘Book’ Of Artificial Intelligence Statistics For B2B Practitioners
admin June 21, 2024 ArticleWhile I love talking about AI, most discussions become an echo chamber around its pitfalls, ethics and potential that ultimately boil down to a forward-looking, “AI will be mission critical!” As marketers and salespeople exchange their own (yet similar) opinions on the best implementation and uses of the technology, there’s a flood of AI-focused research […]
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6sense, an ABM platform powered by revenue AI, and Gong, a revenue intelligence platform, revealed a new integration that connects Gong Engage with 6sense Revenue AI for Sales to help provide sellers with access to buyer intelligence, contact data and predictive analytics. 6sense Revenue AI for Sales seeks to help sellers prioritize in-market accounts and provide buyer intelligence […]
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AI-Powered Responsive Platform Seeks To Accelerate Growth, Mitigate Risk & Improve UX
admin June 20, 2024 ArticleResponsive — (formerly RFPIO) — provides strategic response management (SRM) software to help organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale with the goal of empowering companies across the world to accelerate growth, mitigate risk and improve employee experiences. Solution Overview According to the company, Responsive […]