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#BII24 Preview: Your Guide To Engaging Elusive, Anonymous B2B Buyers
admin July 4, 2024 ArticleModern buying cycles are deceptively short — B2B buyers don’t initiate contact with sales until they’re about 70% through their buying journey and, 84% of the time, they already know what vendor they’re going to pick once they surface. With more than two-thirds of the buyer’s journey conducted anonymously, practitioners need to channel their inner […]
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Amidst Content Boom, 91% Of Leaders Report Growing Budgets; 92% Anticipate Content Production Increases
admin July 4, 2024 Article91% of B2B marketing leaders anticipate budget increases, which will ultimately increase content production by 3X to 5X, new research revealed. “The Engagement Equation: How B2B Tech Marketers Are Creating & Delivering Content That Captivates In 2024” — conducted by B2B tech communications and content agency 10Fold — revealed how content has become a central driver […]
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Nimble CRM Email Sequencing Reportedly Enhances Personal & Business Relationships
admin July 3, 2024 ArticleNimble is a CRM solution designed for individuals and teams to help enhance relationships, marketing and sales management by nurturing personal and business relationships through email and social networks. Solution Overview Nimble CRM now includes Email Sequencing in its features for existing and new customers. Back-Of-The-Box Details According to Nimble, Email Sequencing helps: Enable lead […]
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Typeform Delivers Solution To Help Companies Capture & Convert More Customers
admin July 3, 2024 ArticleTypeform, a form builder and conversational data collection platform, released Typeform for Growth, a suite of new capabilities designed to help businesses capture, qualify and convert leads. The capabilities seek to help go-to-market teams create engaging experiences to collect zero-party customer data, automatically enrich responses and harness the power of AI to automate marketing workflows. Key […]
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Empathize To Realign: Demandbase Experts Weigh In On Keys To Sales & Marketing Alignment
admin June 30, 2024 ArticleDespite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as organizations’ efficiency kryptonite, John Eitel, Demandbase’s Chief Sales Officer, and Kelly Hopping, the company’s Chief Marketing Officer, teamed up to write, “Yes, It’s Your Fault: From Blame to Gain: […]
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In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B Marketing Exchange Podcast” two weeks ago! This season, we’re bringing you a mixture of episodes that feature on-site recordings from the B2B Marketing Exchange West, as well as net-new interviews with upcoming speakers for the B2B Marketing […]
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What Marketers Must Consider When Balancing AI Innovation With Buyer Trust
admin June 29, 2024 ArticleThe surge in artificial intelligence (AI) tools and resources provided marketers with the power to enhance their strategies, improve efficiency and deliver more personalized experiences to consumers. However, they’re tasked with striking a delicate balance between AI innovation and consumer trust, as they have a responsibility to practice transparency when using AI while respecting consumer […]
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Luster Debuts With AI-Powered Predictive Enablement Technology
admin June 29, 2024 ArticleLuster, an AI-powered predictive enablement technology, entered the market with the goal of delivering practice simulations and skill drills that can help sellers proactively identify and close skill gaps via data-driven insights. Powered by Luster’s proprietary generative AI discourse engine, the technology seeks to revolutionize sales practice, skill mastery and performance by offering features such […]
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How Kreato Unlocked 8,800 Growth Opportunities With SugarCRM
admin June 28, 2024 ArticleKreato, a player in Colombia’s dynamic construction industry, specializes in the development and manufacturing of prefabricated concrete products that mimic nature. The company’s products are designed to enhance the aesthetic appeal and functionality of urban parks and tourist attractions across Colombia, including Bogotá’s Movistar Arena, the Salt Park of Zipaquirá and the Colombo French School […]
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PathFactory, a B2B content intelligence marketing platform, released ChatFactory, a generative AI-powered buying agent designed to leverage content intelligence and human-like conversation to help answer buyers’ questions, make content recommendations and create personalized and shareable content libraries. Specifically, ChatFactory seeks to: Provide tailored AI-generated answers, content recommendations and auto-generated customized microsites; Transform static website repositories […]