Seat Tarraco Axed In Favor Of Cupra Terramar

Seat confirmed that the Tarraco SUV will be phased out, making room for the upcoming Cupra Terramar.

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Unlike the closely related Skoda Kodiaq, the Seat Tarraco won’t get to see a second generation. The Spanish SUV will be pulled out of production only six years after its debut in 2018. The Tarraco was the first Seat to get a plug-in hybrid powertrain option.

More: 2024 Seat Leon Drops 3-Cylinder Engine, Gains Upgraded PHEV And New Screens

Seat confirmed the news to Autocar with the following statement: “The Seat Tarraco has been a success. But there will be no Tarraco successor. From mid-2024, we will focus on the new Cupra Terramar in the segment, and it will fill this space very well. The Tarraco will then be phased out – it will end its production by Q2 2024.”

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The demise of the Tarraco was easy to predict as it wasn’t mentioned in the March 2024 presentation about Seat’s reboot. On the contrary, all of the remaining Seat models – including the Ibiza, Arona, Ateca, and Leon – will be updated, extending their lifecycles until the “end of the combustion era”.

Seat Tarraco e-Hybrid FR

While Seat calls the Tarraco a “success”, the numbers suggest otherwise. Sales never took off in Europe, slumping from the high of 29,615 units in 2019 to only 12,872 units in 2022 (the company didn’t share the Tarraco sales numbers for 2023). For comparison, the Skoda Kodiaq peaked at 88,516 sales in Europe in 2019.

More: Cupra Terramar Spied Totally Undisguised, Makes VW Tiguan Brother Look Boring

The Cupra Terramar will serve as an indirect successor to the Seat Tarraco, hoping to lure more buyers with its sportier character, advanced technology, and electrified powertrain options (mild-hybrid and plug-in hybrid) shared with the VW Tiguan. However, we should note that the Cupra is a full 235 mm (9.25 inches) shorter than the now-discontinued Seat family hauler.

Despite the confirmation, the Tarraco is still listed on Seat’s official website in Spain, and will likely remain available for as long as stock lasts.

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Cupra Terramar

Seat Tarraco Xcelence