Jaguar Teases Design Vision Concept, Says Goodbye To Rear Window

Update 11/20: While the internet is busy debating Jaguar’s or rather jaGuar’s polarizing new logo and rebranding, the British carmaker has quietly revealed the first official image of its upcoming concept car—a preview of the production electric vehicle discussed below. Angular and unapologetically dramatic, the design offers a glimpse of what’s to come ahead of its debut early next month. Love it or hate it, Jaguar seems hellbent on making sure we notice.

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All we’re treated to for now is a cropped view of the rear. The first thing you’ll notice is the complete absence of a traditional rear window, à la Polestar 4. But the design drama doesn’t end there. The center section of the rear is dominated by horizontal slats (think window air-conditioner vibes—though best not mention that to Gerry McGovern), which presumably hide the taillights. Either that, or Jaguar has taken inspiration from Elon Musk’s playbook and is busy rethinking how cars fundamentally work.

In a statement that reads like a crash course in marketing jargon, Jaguar described the concept’s rear detail as a preview of its “design vision,” complete with “bold forms and exuberant proportions.” This study, we’re told, will serve as the foundation for Jaguar’s newly christened design philosophy dubbed “Exuberant Modernism.” Why settle for modern when you can be exuberantly modern?

Original article follows below.

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Jaguar is about to undergo a radical reinvention as an ultra-luxurious, EV-only brand and these images give us our first look at what’s in store when the rebirth reaches the showroom next year. Three photos of a long, low sedan that looks like mashup of Porsche Taycan and a BMW i7 – or a Chrysler 300 if you’re feeling mean – show Jag’s still unnamed four-door GT in prototype form and covered in camouflage.

Related: Jaguar’s Planned Rebirth Includes Targeting A Wealthier Market

But we don’t have long to wait before Jaguar gives us a clearer idea of what the production car will look like when it goes on sale in 2025. The British luxury brand is to unveil a concept version of the new EV called the Design Vision Concept at Miami Art Week on December 2. While the name is still under wraps, Car&Driver discovered a U.S. trademark application for “I-Type,” which could be linked to the brand’s first EV effort, the I-Pace.

We can already see from the official spy shots that the new car has a squared-off nose and flat hood to give it real presence, but don’t expect to see that trapezoidal grille when the camo comes off. Intel suggests Jaguar is determined to make a break with its recent design themes as it moves upmarket towards Bentley territory.

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The images also show short windows and bulging rear fenders to emphasise the car’s sporty character, but there’s one aspect of the exterior we can’t see and that’s the rear. Autocar reckons there’s a good reason for that, and it’s that showing us the back end now would spoil the surprise on December when we’ll discover that the sedan has no rear window, a trick Polestar employs on its new 4 crossover.

Perhaps the most eye-opening of the three shots is the profile image. It shows a dramatically swept-back windshield and huge area of sheetmetal between the door and front wheel giving the Cadillac Celestiq rival the proportions of a traditional rear-wheel drive combustion sedan. And Jaguar clearly wants us to remember that it’s made a few great examples of those over the years, even as it’s moving into new territory.

Hopefully we’ll get a look at the interior when Jaguar reveals the concept and find out more about the kind of spec we can expect from the production car. So far Jag has only said that it will have more than 567hp (575 PS), be capable of covering in excess of 430 miles (692 km) and cost more than £100,000 ($127,000).

Jaguar has promised two further EVs (including at least one SUV) based on the same JEA platform before the end of the decade. But the brand’s EV revolution comes at an awkward time and you have to wonder if there are few suits at Gaydon getting cold feet and wondering if they made a mistake in killing off its entire lineup this year.

Bentley has just pushed back its own EV-only switch from 2030 to 2035 in the face of a lack of demand for electric cars in the luxury sector and Porsche recently revealed it would build combustion versions of future cars that were originally conceived only as EVs.