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How AffiniPay Unlocked 70% MQA Acceptance Rate Via An ABM/ABX Framework
admin June 20, 2024 ArticleAffiniPay is an online payment processing solution that seeks to combine technology with exceptional service to ensure a seamless payment experience for businesses. Founded in 2005, the company collaborates intimately with its partners and clients to develop technologies and foster relationships that redefine the operation of professional services businesses with a focus on security, reliability […]
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Salesloft Introduces New AI-Powered Buyer Signal-Based Selling Capabilities
admin June 19, 2024 ArticleSalesloft, a revenue orchestration platform, revealed new AI-powered signal-based selling capabilities designed to ingest recommended content from conversational sales and marketing platform Drift, customers’ own systems and third-party systems to help deliver a more tailored end-customer buying experience. When high-intent leads or anonymous visitors from high-intent accounts interact with Drift Bionic Chatbots or any Drift-enabled website or […]
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CallSine Debuts AI-Powered Platform Designed To Enhance Personalization
admin June 19, 2024 ArticleCallSine, an AI-driven sales engagement platform, entered the market with its patent-pending CallSine App for enterprise use and CallSine API for sales enablement and CRM systems. The company’s solutions are designed to harness the power of large language models (LLMs) that are “meticulously” trained on a seller’s products, services and key marketing messages to increase […]
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How B2B Can Use Sonic Branding To Drive Digital Engagement
admin June 15, 2024 ArticleThink about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’ it” tune, the T-Mobile ringtone, the Uber Eats doorbell. B2C brands have mastered sonic branding and deploy it to give them an edge — and it’s time for B2B companies to catch up. Although B2B brands have […]
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Movable Ink Adds 3 New Features To AI-Native Personalization Solution
admin June 14, 2024 ArticleMovable Ink, an AI-powered personalized content platform, enhanced Da Vinci, its AI-native personalization solution, through the addition of three components: Creative IQ, Messaging IQ and Performance IQ. The new solutions are designed to curate content for each customer to help generate revenue lift and deliver deeper customer relationships. Leveraging an ensemble model approach to AI, […]
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Outreach, a sales execution platform, released a suite of new capabilities designed to provide clear guidance, feedback and coaching to sellers and teams. The new AI-driven features reportedly cover various aspects of the sales process — such as prospecting activities, messaging strategies and meeting management — to help managers develop more effective workflows. The new tools include: […]
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B2B Marketing Exchange East 2024: The Latest News on Sessions, Speakers & Experiences
admin June 13, 2024 ArticleAbout B2BMX East Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation. This year, the team reimagined the event with the B2B Marketing Exchange East (B2BMX East), which will take place in Alpharetta, Georgia, from Oct. 1-3, 2024. B2BMX East will explore the innovative strategies and bold ideas that will shape […]
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Reinvent Your GTM & Demand Gen Strategies At B2BMX East With Pam Didner
admin June 12, 2024 ArticleIt’s tough to find two more topics that are more top-of-mind for B2B practitioners than artificial intelligence (AI) and go-to-market (GTM) initiatives. As such, the B2B Marketing Exchange East will feature a Pam Didner double feature on day one, as the B2B marketing consultant, writer, podcaster, speaker and author will host two sessions that focus […]
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Reclaim.ai Smart Meetings Seeks To Automate Scheduling Across All Attendees’ Calendars
admin June 12, 2024 ArticleReclaim.ai is an AI calendar app designed to automatically schedule meetings, tasks, habits and breaks around a user’s existing calendar. The company also issues quarterly productivity trend reports on key industry topics to highlight how teams are optimizing their workweeks in the modern workplace. Solution Overview The company’s Smart Meetings solution seeks to automate meeting […]
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The Average B2B Deal Cycle Lasts 6 Months: New Research
admin June 11, 2024 ArticleB2B deal cycles are moving quickly, as 87% of B2B technology buyers indicated their purchase was completed within six months, according to the “2024 B2B Buying Disconnect: The Year Of The Brand Crisis.” The survey report — published by buyer intelligence platform TrustRadius in collaboration with Pavilion, a community for go-to-market leaders — explored how […]