Buick Just Launched A New Electra Sub-Brand

Buick has used their Chinese brand day to announce an Electra sub-brand for premium new energy vehicles as well as its next-generation “super architecture.” The latter is known as Xiao Yao and it will underpin six models within the next 12 months.

The platform was “tailor made” for the Chinese market and is highly flexible as it can be used on an assortment of different models including sedans, minivans, and SUVs. These can have front-, rear-, or all-wheel drive configurations.

More: Buick Might Drop Faux Grille For Shark Nose On Electra E5 EV

Flexibility extends to powertrains as the platform can accommodate plug-in hybrids, battery electric vehicles, and extended-range vehicles. Speaking of EVs, Buick has partnered with CATL to create a Lithium Iron Phosphate battery with a 640 kW ultra-fast charging capability. This means a quick 10 minute charge can deliver 217 miles (350 km) of range.

We can also expect advanced driver assistance systems as Buick is partnering with Momenta to deploy a Level 2 “urban driver assistance technology” starting in 2025. The company also promised high-tech features thanks to a Qualcomm 8775 chip that will support a 50-inch augmented reality head-up display, eight interior screens, and artificial intelligence.

Additionally, buyers can look forward to plenty of comfort features including multi-position zero-gravity seats. They’ll be joined by a 5-Constant comfort system, which focuses on temperature, humidity, oxygen, air purity, and silence.

Buick hasn’t revealed much yet about their Electra brand, but it promises to combine their “global legacy with local innovation.” The company added we can expect a sedan and SUV as well as a flagship MPV known as the Encasa.

The Encasa will be offered with plug-in hybrid and electric powertrains. Little else is known about the model at this point, but it promises to “strengthen Buick’s longstanding leadership in China’s MPV market, completing the brand’s MPV portfolio across mainstream, premium and luxury segments.”

While the company didn’t say much about the upcoming models, they revealed three sleek concepts. All have a protruding shark nose front end as well as heavily stylized headlights. They’re joined by a roof-mounted sensor, large wheels, and flush door handles.

That isn’t much to go on, but Buick mentioned an output of up to 443 hp (330 kW / 449 PS). That’s pretty generous considering the US-spec Enclave maxes out at 328 hp (245 kW / 333 PS).