RollWorks Launches Dashboard Designed To Optimize ABM Strategies

Account-based platform RollWorks, a division of NextRoll, released Command Center, an interactive ABM dashboard that seeks to unify buying signals into a single, intuitive interface to help connect insights to actions and allow users to take next best actions.

Command Center is designed to provide a visualization of account status and progress by identifying an average of 15,000 in-market accounts. Specific features include:

• Next best action recommendations based on buying signals, fit and engagement behaviors;
• The ability to filter enhancements for more tailored insights based on parameters such as fit models and intent data; and
• Three dynamically updated “action cards” that highlight best practice actions for capturing demand and engaging high-potential accounts.

“ABM is critical for fostering growth, especially for marketers seeking enhanced performance and increased budgets,” said Vibhor Kapoor, Chief Business Officer at NextRoll, in a statement. “Our innovative Command Center makes it easy for our customers to incorporate ABM into their existing strategies, supercharging their success without impacting efficiency.”