B2BMX is Coming to Advertising Week New York 2025

This October, we’re bringing the energy, innovation and insight of B2BMX to Advertising Week New York 2025— and you’re invited to be a part of it.

B2BMX will anchor a dedicated pavilion inside AWNewYork 2025, showcasing leading B2B solution providers across demand generation, ABM, content strategy and sales enablement. Held in Midtown Manhattan, the show offers the opportunity to rub elbows with decision-makers from industries you won’t find at traditional B2B shows.

This is your chance to connect with a broader marketing audience— including thousands of brands, agency and B2C marketers looking to strengthen their B2B play.

AWNewYork 2025

Advertising Week is the world’s foremost curator of advertising, marketing, and technology content since 2004, an international gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

AWNewYork annual draws over 16,000 attendees from the world’s biggest brands and agencies. By integrating B2BMX into the experience, we’re creating a powerful new intersection between B2B strategy and mainstream marketing culture.

What to Expect at the B2BMX Pavilion

B2BMX @ AWNewYork isn’t just a booth—it’s a high-visibility showcase built for connection and conversation. The pavilion gives you a chance to get in front of brand and agency marketers expanding in B2B; preview solutions to a cross-functional, C-suite crowd; and as a B2BMX showcase partner, you will be included in pre-event marketing, on-site activations, and exclusive branding—all powered by the reach of both the Advertising Week and B2BMX brands.

The bold, smart and immersive space that will be offered at AWNewYork reflects what makes B2BMX so unique:

• A dedicated day of B2B content on 9
• 10 hand-picked sponsors offering innovative B2B solutions in a lounge-style atmosphere for meaningful conversations
• Exclusive giveaways and early access to the B2BMX 2026 agenda
• And a sneak peek of B2BMX West 2026 being held March 9-11 at the Omni La Costa Resort in Carlsbad, CA. Attendees will be offered the first chance to reserve their spot for the show.

Featured Speakers

Advertising Week New York is held from Oct. 6-9 at the Penn District with a reimagined experience built for today’s changemakers across marketing, media, tech and culture. Featuring 28 contents tracks, the event showcases more than 1,200 speakers in 500+ sessions.

Expect immersive content across multiple stages, premium networking spaces, fresh brand activations, and surprise guest appearances that only Advertising Week can deliver. This October, hear straight from the minds behind your favorite brands—Formula 1, e.l.f. Beauty, Mastercard, TIME, Manscaped & Celsius as they take the stage to drop insights, strategy & serious inspiration.

To register for AWNewYork 2025, click here.