Informa TechTarget Partnering with Outreach to Build, Accelerate Sales Pipeline

Informa TechTarget has announced a strategic partnership and integration with Outreach, the workflow-first sales execution platform.

The integration enables mutual customers to connect the dots between active buyer research and sales engagement so they can book more meetings, drive better conversations, create more pipeline, and accelerate deal velocity.

Sales teams will now be empowered to:

• streamline workflows between priority engine, Informa TechTarget’s proprietary purchase intent data platform, and Outreach to maximize sales efficiency;
• instantly add active prospects directly into relevant Outreach sequences with one click; and
• automatically export active prospects to topically aligned Outreach sequences on a weekly basis.

Finishing the Sales Cycles

Jillian Coffin, Senior Vice President of Customer Enablement and Strategy, Informa TechTarget, noted that nearly 90% of initial conversations with BDRs never progress through the sales cycle.

“Our new integration addresses this challenge head-on by fueling the timely and relevant engagement required to maximize conversion and pipeline impact,” said Coffin. “By automatically adding Informa TechTarget’s Active Prospects directly into topically aligned Outreach sequences, reps can dramatically improve their ability to connect with warm contacts when they’re actively researching relevant topics and solutions.”

Key Benefits

Officials of TechTarget, a global growth accelerator and leading provider of intent data and insights to the B2B technology sector, cite three key benefits of this strategic partnership: increased efficiency and improved focus; timely engagement and improved conversion.

In helping to increase efficiency and improved focus, TechTarget’s intent data helps reps more quickly identify and prioritize prospects with demonstrated solution interest. This allows them to focus their efforts squarely on accounts and prospects showing active buying behavior.

Continuously identifying new prospects from in-market accounts, the partnership will actively research relevant topics and deliver these permissioned buyers directly to Outreach. These automated workflows improve success by reducing the time to get from intent signal to outreach, enabling reps to engage prospects while they are actively researching and get into deals earlier.

Enhanced Closing

Informa TechTarget delivers deep, real-time insights into the specific needs, pain points, and current topics of interest for each individual buyer who is actively researching on their topically relevant editorial communities.

With this contextual intelligence at their fingertips, sellers can personalize every touchpoint based on a prospect’s demonstrated interests and drive meaningful conversations that increase conversion to opportunity.

The Informa TechTarget-Outreach integration is available now to current Priority Engine Sales subscribers at no additional cost. Customers must have both a Priority Engine Sales subscription and an Outreach license to utilize the integration. To learn more, click here.